4.8/5 FIRST PREMIUM INSTITUTE TO OFFER COMPLETE DIGITAL MARKETING COURSES IN VIJAYAWADA DIGITAL MARKETING CERTIFIED COURSES

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1 DIGITAL MARKETING CERTIFIED COURSES FIRST PREMIUM INSTITUTE TO OFFER COMPLETE DIGITAL MARKETING COURSES IN VIJAYAWADA SUCCESSFULLY COMPLETED 50+ Batches Students Today every company needs a digital marketer. Top MNCs are hiring TRAINING FOR Students (any graduates) Sales & marketing professionals Entrepreneurs 4.8/5 Rating C, Khanna Nagar, Benz Circle, Vijayawada info@i-digital.in

2 GROWTH OF DIGITAL MARKETING Way back in the 90 s search engines like Yahoo!, InfoSeek, AltaVista, Lycos and Web-crawler s be honest, the golden years didn t start until Google launched in With the birth of today s most popular search engine and its development of tools like AdWords in 2000 and content targeting services in 2003, everything changed online. In 2004, browsing online became more personal. The impact this had on business is immense. Being able to target browsers and develop strategies based on search patterns led to a whole new way of selling and communicating. A brand can reach anyone, anywhere at any time, and that s powerful. Similarly if we think a little further from the 90 s to year 2010, Digital Marketing was just getting started. Even 5 years back digital marketing jobs in India were far from being reliable. Indian companies still believed in traditional marketing practices and it was hard to change the setup. Gradually, the evolving technologies in-line with the market forces have made it compulsory to start doing digital marketing or lose the game. Hence we cannot deny the fact that Digital Marketing industry is worth billions of Dollars. When all other industries are stuck with a mere growth of 5 to 10 percent, the digital marketing industry is booming with 40% growth rate. This sector has been successful in establishing a stronghold in the marketplace. With this change in the marketing practice, a whole new era of digital marketing has started. Large number of job opportunities has been created which makes career in digital marketing industry as one of the best options for students and professionals. WHY DIGITAL MARKETING Today in this world of development, growth and technology one program that has taken the digital. Today name any key brands, their key marketing strategy is digital. The companies have reduced investing in traditional marketing and investing huge budgets on digital advertising. Which is comparatively very cheaper than traditional marketing. For freshers, I would say for career opportunities you must rather have to keep an eye on digital marketing. Digital marketing is probably one of the top jobs in the world who are being well payed. Digital marketing has a huge scope and it will remain huge for next 25 years or more. The requirement is also huge because we have very less trained professionals in the country who know much about digital marketing. Train and practice the basics of digital marketing you can sure get a job. Digital Marketing had created 5 lac jobs in In 2018 the jobs are predicted to be around 9 lakhs.

3 OUR PLACEMENT SERVICES The organizations who hire our students trust us only because we send the right candidate who fits their requirement. Once we get a mail from companies for a recruitment process, our placement team shortlist the students based on their skills acquired in the training process and send the resumes to the companies for second level of filtering. Once we get the final list from the companies, we mentor our students to face the interview with great ease. OUR COURSE INTERNSHIP PROFILE BUILDING ATTENDING INTERVIEW JOB OUR STUDENTS WORK AT and many more...

4 CERTIFICATIONS P. Navya as she completed training in Digital Marketing, and has knowledge about SEO, SEM, SMM, Marketing & Google Analytics.

5 WHAT YOU LEARN IN OUR DIGITAL MARKETING COURSE DIGTAL MARKETING OVERVIEW What is digital marketing? Importance & benefits of digital marketing What does digital marketing consist of? How digital marketing works? SEARCH ENGINE OPTIMIZATION The SEO stands for search engine optimization it is the process of optimizing your website for major search engines like Google, Yahoo & Bing. It follows a predefined algorithm (a set of instructions) to show a particular website ranking based on targeting keywords. What is traffic? Understanding the SERPs Page rank Google algorithm updates Google search console On-page Optimization Preparing content for the website Website structure (sitemap) Keywords research and analysis Schematics(schema.org) Importance of mobile friendliness Impact on page loading time Necessity of page title Importance of page description Creation of SEO friendly URLs Heading tags H1-H6 Image alternative text Anchor text Off-page Optimization Community creation in social networking sites Blogging Forum posting Search engine submission Directory submission Link exchange Link baiting Cross linking Photo sharing Business reviews Local business listing Article submission Classifieds submission SEARCH ENGINE MARKETING SEM or PPC (pay per click) is the process of getting traffic to website in the form of purchasing paid advertisements on search engines like Google & Bing by using the below tools. Google Ads Ads (Google Ads) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Ads program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. Introduction to AdWords What is pay per click? AdWords structure (campaign, adgroups, keywords and ads) Types of campaigns search, display, video, search with display connect etc. What is search network and how it works? What is display network and how it works? What are video ads and how it works? What are keywords? How important arekeywords for any ad placement? Keyword planner tool. Difference between search and displa network campaigns Understanding in detail about bidding and payment methods Cost per click (CPC) Cost per impression (CPM) Cost per action (CPA) Ad rank understanding how AdWords rank ads Learning about quality score Learning about click through rate (CTR) What is remarketing? How does remarketing works?

6 SOCIAL MEDIA MARKETING Social Media Marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products / services. Difference between social media marketing and other ways of online marketing Marketing on social media websites Create Facebook, LinkedIn, Twitter, Pinterest pages Advertising How to build audience Targeting the reach Budgeting your ad Tracking your ad Ad reporting Social media optimization MARKETING The process of collecting, validating and sending commercial s to current or potential customers is called Marketing. It can be aimed to connect with the customer, advertise offers, and establish loyalty with the customer or to spread brand awareness etc. marketing gives detailed statistics about the reach and the tools are mainly used for lead generation. Biggest challenges in marketing Generating leads using marketing Increasing subscription Using different online software s to do marketing Creating your own list of database Validating the s in a regular basis to prevent blacklist WEBSITE ANALYTICS It is the measurement, collection, analysis and reporting of performed data for purposes of understanding and optimizing web performance. Web analytics provides additional information about the number of visitors to a website and the number of page views, users, location, language, device, network..etc. Why analytics is so important? Setting up your website with analytics Fundamentals of Google analytics Monitor bounce rate Setting up goals and funnels Tracking conversions Monitoring website performance Monitoring visitor behavior Taking corrective actions if required and reporting BLOGGING Blogging is considered to be a hobby or a passion for one individual. For few people, it has become a source of income. Their passion and hobbies pay them. What do they do? How do they earn? How much time do they spend writing each blog? What s their monthly income? For all your answers kindly attend our free demo of blogging course. Introduction to blogging course How to make money online What is Adsense What is Affiliate Marketing What are Instant Articles Topic selection Domain registration & Hosting Wordpress, Themes & Plugins Content creation Keyword analysis Topic selection Publishing your first post How to use outsourced content for your blog How to find good images for your blog How to create Facebook pages Adsense integration Facebook Instant Articles subscription Affiliate Marketing - Get commission for the products you sell

7 WEB DESIGNING Web Design Principles Basics in Web Design Introduction to HTML What is HTML HTML Documents Basic structure of an HTML document Creating an HTML document Markup Tags Heading-Paragraphs Line Breaks HTML Tags. Elements of HTML Introduction to elements of HTML Working with Text Working with Lists, Tables and Frames Working with Hyperlinks, Images and Multimedia Working with Forms and controls. Introduction to Cascading Style Sheets Concept of CSS Creating Style Sheet CSS Properties CSS Styling(Background, Text Format, Controlling Fonts) Working with block elements and objects Working with Lists and Tables CSS Id and Class Box Model(Introduction, Border properties, Padding Properties, Margin properties) CSS Advanced(Grouping, Dimension, Display, Positioning, Floating, Align,Pseudo class, Navigation Bar, Image Sprites, Attribute sector) CSS Color Creating page Layout and Site Designs. Introduction to Web Publishing or Hosting Creating the Web Site Saving the site Working on the web site Creating web site structure Creating Titles for web pages Themes-Publishing websites. GRAPHIC DESIGNING Introduction to the Graphic Design Industry Introduction to the equipment Elements of Design Creating images for print & web Design Applications softwares Image Layout and effects Selections & Masking - Advanced Preferences & Workflow Elements Of Design Info graphics Icon Design & Logo Design Layout Designing Presentation design Brochure, Pamphlet Design Bussiness Card & letterheads Typography Introduction to Typography How to use typography Familiar to Typography Design Image Layout Effects Collage Creation Masking Advance Raster techniques Advance vector techqniues Special effects Color Balancing Photoshop Introduction to Adobe Photoshop Resize & cropping Images Red Eye Removal Lasso Tool, Pen tool Vector Based Shapes Advanced Blending Pointing in Photoshop Photo Retouching Blurring and Averaging Shadows & Colors Color Balancing Liquify Printing and export your work Illustrator overview Know how to create vector images Add color to your Work Create layers and masks Basic Shapes, gradients, patterns Working with colors Illustrator effects Points and paths

8 BATCH TIMINGS UPCOMING BATCHES SESSION TYPE TIMINGS Week Days Classroom 08:00 AM - 09:30 AM 10:00 AM - 11:30 AM 11:30 AM - 01:00 PM 02:30 PM - 04:00 PM 04:30 PM - 06:00 PM 06:30 PM - 08:00 PM Saturday Classroom 10:30 AM - 12:30 PM Sunday Classroom 10:30 AM - 12:30 PM PLACEMENT OPPORTUNITIES Successful completion of digital marketing training from i-digital will help you face any job interview with more confidence. You will be certified with Google Ads which helps to addup in your resume. Also a industry standard certificate from i-digital will be provided. Today name any key brands, their marketing strategy is digital marketing. But due to new technology companies are looking for skilled professionals. Our success is, transforming each student into a professional digital marketer. STUDENTS ARE SATISFIED BY I-DIGITAL TRAININGS AND PLACEMENTS Ms. Bhargavi Manager - Student Acquisition info@i-digital.in C, Khanna Nagar, Benz Circle, Behind Grand Modern Super Market Vijayawada - 10, A.P, India