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1 Google & Mobile SEO 1

2 Mobile-Friendly Website SEO Best Practices

3 C R E A T I V E C L I C K M E D I A Design for Performance Device Limitations Its important to consider that your mobile visitors are likely to be limited by their devices. Image Sizes By using smaller image sizes and lower-quality videos you can decrease the amount of data the user will need to load, which can better ensure that your site operates quickly. Customized Experiences Offer downloadable content in a variety of formats. Stress free mobile navigation. Click to call buttons and other thumb ready elements for mobile users. 3

4 C R E A T I V E C L I C K M E D I A Focus on User Experience Content Should be easy to read without the need to zoom Navigation Should be intuitive and large enough to click the correct target Form Submission Short and to the point. Users often in too much of a hurry to submit long forms. Scrolling Should be vertical, not horizontal. 4

5 C R E A T I V E C L I C K M E D I A Optimize for Local Search What is your audience intent? Location & Contact Info Hours of Operation Price & Availability Online Reviews 5

6 C R E A T I V E C L I C K M E D I A Track Mobile Keywords Near Me Hours Sale Facebook 6

7 Inform Google That You re Mobile: Design Element Considerations 7

8 C R E A T I V E C L I C K M E D I A Responsive Web Design Crawling Google can crawl your content without requiring you to create any additional code Updates Google is looking to see that your website is correctly setting the viewport for your visitors Design Google recommends utilizing responsive design 8

9 C R E A T I V E C L I C K M E D I A Separate Mobile Website Design Detection Google will not automatically detect that you have a mobile and desktop version of your site Complications Using different sites for desktop and mobile users, the SEO becomes much more complicated URLs To identify a site that uses a separate mobile website, look at the site s URL 9

10 Ultimate Tools Checklist for Mobile SEO 10

11 CRE A T I V E C L I C K M E D I A Mobile Testing Tools Google Mobile Friendly Test Google Page Speed Insights Feed the Bot 3

12 CRE A T I V E C L I C K M E D I A Ranking Factors Fun Fact: There are Over 200 factors that affect Google s ranking Algorithm! 3

13 CRE A T I V E C L I C K M E D I A Keyword Planning Google Keyword Planner Paid Tools User Intent 3

14 14 Great marketing is what happens when art, technology, and psychology collide. Adam Binder, Founder Get In Touch With Us We are here to assist you 8am to 6pm

15 AN ONLINE ADVERTISING SERVICE THAT ENABLES ADVERTISERS TO COMPETE TO DISPLAY BRIEF ADVERTISING MEDIA TO WEB USERS, BASED IN PART ON KEYWORDS, PREDEFINED BY THE ADVERTISERS, THAT MIGHT LINK THE COPY TO THE CONTENT OF WEB PAGES SHOWN TO USERS.

16 WHERE DO I START Do it yourself? Not as easy as it use to be Google has added many variables Maybe Adwords Express

17 WHAT VARIABLES? Keywords Bid Price Ad Copy Type of Ad Network to Display Ad

18 KEYWORDS Where do I get them How many is enough Bid? Bid How Much? What Network to Display the Ads in

19 BANNER ADS Google will approve the ad

20 TRUE VIEW FOR VIDEO ADS How about a 30 or 60 second commercial instead of text ad

21 REMARKETING

22 CONVERSIONS AND ANALYTICS How do I know it is working? Cookies Conversions in Control Panel Landing Pages Google Phone Number

23 QUESTIONS?? Jim Mahlmann NetCetra, LLC (732)

24 Google Analytics

25 Agenda Why Use Google Analytics The 4 Basic Elements of Google Analytics 5 Things You Need To Measure Setting Up Google Analytics

26 Why Google Analytics Understanding what marketing is/isnt working Keep people on your site (less bounce) Make it easier to find what customer wants faster Make your website comprehensible Drive action ITS FREE! 26

27 Know Your Audience Google Analytics Allows You To Find Out Who Your Core Audience Is So You Can Focus On Who To Target Your Marketing Efforts To Male vs Female Age Location (Top City) Device (Mobile or PC) Affinity- Behavior Source: 27

28 The 4 Basic Elements of Google Analytics Visitors: number of visitors, number of page views, unique versus returning visitors Traffic Sources: Direct, Referral, Search Engine & Social Content (site Interactions): top content, entry pages, exit pages, navigation paths Goals(outcomes): conversion rates, conversion values, conversion paths, funnel analysis 28

29 What are the Basic Visitor Metrics to Look at? Page Views: Amount of views your website pages are getting Visits: When someone arrives at your website Unique Visitors: Number of distinct people visiting your website Time Spent: Amount of time a visitor spends on your website/webpage Bounce Rate: people that upon arriving at your website immediately leave Source: 29

30 Bounce Rate: Here and Gone Probably To Your Competitor A Bounce Can Be Clicking A Link To A Different Site Clicking The Back Button Typing In A New URL Closing A Window Bounce Rate Page Individual page bounce rate is significantly more important than overall site bounce rate Worry if over 50% Keep improving at 50% Aim for 25% Source: 30

31 Causes for Bounce Rate Audience Right or Wrong Site Experience Overall Design Load Time Distractions Primary Message Message does not match campaign or source Actions Hidden Navigation No Primary Action Confusing Navigation 31

32 What are the Basic Traffic Metrics to Look at? Referring Sites: Where people are finding your website & visiting from Top Keywords Page Top Search Engines: Search engines people are visiting from Direct Traffic: Track the number of visitors who come directly to your site Top Keywords: Top keywords people are typing into search engines to arrive at your website Source: 32

33 What are the Basic Content Metrics to Look at? Top Content: The most frequently viewed content on your website Top Content Page Exit Pages: The amount of exit from individual pages on your website Entrance Pages: The pages which are most often used as entrances to your website Navigation Paths: Allows you to view how visitors got to a page and where they navigated to after Source: 33

34 What are the Basic Goal Metrics to Look at? Total Conversions: Total number of conversions for all goals you created Funnel Visualization Page Conversion Rate: Ratio of visitors to your site who convert website visits into desired actions Funnel Visualization: Depicts the leaks your conversion funnel by showing which pages resulted in lost opportunities and where your customers go 34

35 5 Things You Need To Measure 1. Audience: Users vs. Sessions Sessions are the number of times your website was visited. Users are unique people that come to the website 2. Audience: Mobile Overview Google has put an emphasis on making sure your website is mobile ready 3. Acquisition: All Traffic Referrals This is where you can see which of your activities (social media and posting) is generating the best return on your time investment. 4. Behavior: Site Content All Pages Knowing how many times a page is visited let s you know where hidden opportunities may exist. The point was to add a call to action (join our list, free report, etc.) to your most visited pages to increase conversions. 5. Conversions: Goals Most of the time you measure a Thank You page after someone has signed up for your or newsletter. You can also measure the success for your ecommerce website. 35

36 How to Optimize Efficiently Have a Plan Define Goals Measure Trends (i.e. Bounce Rates) Track Campaigns (i.e. Newsletter, Display etc.) Be Methodical Need More Visitors Define Sources Execute Campaigns Source: 36

37 Google Analytics Tips Set up IP Filtering to exclude internal traffic Set up filtering to track full referring URLs Google Analytics URL Builder (UTM) Allows you track click through on calls-action by creating a custom URL 37

38 Signing Up For Google Analytics Go to analytics.google.com and create an account Information needed to set up Website URL Ability to edit website code (either by yourself or with help from webmaster) 38

39 Useful Links Google Analytics Academy er Digital Analytics Fundamentals YouTube Channel CfRtZ8eV576YoY3vIYrHjyVm_e Google Analytics Blog 39

40 Thank You Jeff Horn Gannett NJ

41 GOOGLE+ Google s Social Media Platform

42 Interesting Facts Every month Google+ enjoys 48% more visits than Facebook Google+ 1.2 Billion Users - Facebook 809 Million Users 4 out of 5 Small Businesses have admitted to using Social Media to promote their businesses 3 of them have gained new customers 46% of shoppers rely on Social Media to make a purchase. 80% of consumers say their purchases are influenced by social media Only a third of the 1.2 billion users on Google+ are active 76% of B2B Buyers use 3 or more channels for research

43 Google+ - 5 Steps to get Started Create a Google+ Page Complete your Profile Verify your page & Claim your vanity URL Add the Google+ Badge to drive Followers Link your YouTube channel to your Page

44 Google + Page Your Google+ page is your brand s home on Google. Click Create a Google+ page to get started, then add your company name and images to customize your page. Next, tell visitors more about your brand in the About section. Including a website and detailed description can help customers find you across Google.

45 Screen Shot of Google+ Home Page

46 Profile Page

47 Screen Shot of Settings Page

48 Google My Business Pages

49 Social Media To Do Check all your profiles to ensure that your profiles and listings are correct with current contact info. Have a profile on ALL platforms Be Active on the two where your potential/target clients are Show Links to the platforms where you are most current/active and to your website

50 Suzanne Stingo SMS Social Media Strategies (732)

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