Internet Marketing Introduction

Transcription

1 DMG Digital Marketing Gurgaon Advance Course in Internet Marketing Get Certi ed

2 Why Us? An institute run by a Professional Trainers Digital Marketing Provide hands on training not just coaching Training by Senior Internet Marketing Professionals from the Industry You get experience certicate when you work on live projects Get Google Certied Analytical Approach 100% placement assistance

3 1 Internet Marketing Introduction Meaning of Internet Marketing Difference Between Digital Marketing & Internet Marketing Introduction to Conventional Marketing Comparison between Conventional Marketing / Internet Marketing Process of Marketing Process of Digital Marketing

4 2 Components, Environment and Jargon for Internet Marketing INFRASTRUCTURE : Domain, Hosting, Web Server, PRODUCT : Website, CMS, Database, Blog, Social Media Pages, Mailer, Newsletter INTERNET MARKETING METHODS : SEO, SMO, Adwords(PPC, CPC, CVC), Adchoice, Adsense, Marketing, Content Curation, Infographics, Re-Marketing, Ecommerce marketing, Lead Generation. Mobile Marketing Content Marketing, Affiliate Marketing, Blogging, PPV, Video Marketing SEO

5 3 Domain, Hosting and Web Server DOMAIN NAME Booking a Domain Name Domain extension Sub-domain WEB SERVER Types of Webservers How web server works? WHAT IS HOSTING? Types of hosting Adding domain Name to web Server SEO

6 4 Website, Blog, Social Media Pages Understanding of Website. Different Types of websites Websites vs. Portals What is URL and basics About http and https Page rank Architecture of Website Difference between dynamic & static website Goals of Website Creation of a Website - Building website uvsing CMS in Class - Adding webpages & content - Adding Plugins Blogs Social Media Pages

7 5 Search Engine and it s Dynamics How search engine works? What is crawler? How does crawler work? Main functions of a search engine Web Traffic Vs. Visitor Different types of keywords Google Hats What are Google Algorithms Types of Google Algorithms Type of search engines - Google, Bing, Yahoo, Ask, etc Type of search engines results How does search engines make money?

8 6 The First Step Search Engine Content Know your audience Write great content for the web Understand why people may search your content Best Practices for writing content

9 7 Search Engine Optimization What is SEO? What is SERP? Traffic and it s types All about keywords Keyword Research & Analysis Google tool for Keyword Planning Google Operator ON PAGE OPTIMIZATION Keyword Optimization Content Optimization and planning Title Tags Meta Description Tags Meta Keyword Tags Hyper Text Optimization Image Tag Optimization Internal Linking H1, H2 Optimization Canonical Tag Robots.txt creation W3C Validation OFF PAGE OPTIMIZATION All about Domain Authority All about Page Rank Backlinks and link building White Hat and Black Hat Practices Link building strategies Directory Submissions Local Search Engine Submissions One Way Links from Directory Submission Blog Submission(URL) Article Submission Press Release Submission Social Bookmarking RSS Feed Submission Video Submissions Social Media Accounts SEO PROBLEMS/ISSUES Duplicate Content Issue Hidden Text Issue Broken Links Issue Third Party Links Issue Duplicate Pages Issue Mirror Sites Issue Header/Footer Links 301 Redirect 404 Page Creation URL Re writing LINK DEVELOPMENT ACTIVITIES Creation of Links Pages Manual Link Requests to Related Sites OTHER ACTIVITIES Simple Site Map Google, Yahoo Sitemap GOOGLE WEBMASTER TOOLS ALGORITHM UPDATES Hummingbird Panda Penguin EMD How to deal with Google Algorithm Updates How deal with Google Penalties and recover the website

10 8 Search Engine Paid Advertising Google Adwords Paid Search Results ( Inorganic) Overview on Google Adwords and PPC ( Pay-per-Click) Overview on Bing & Yahoo ( Microsoft Ad center) Setting-up Google Adwords Account Understanding adwords account structure - Campaigns, Adgroups, Ads, Keyword planner, etc - Types of advertising Search & Display - Shopping & Video - Difference Between search & Display campaign KNOW ABOUT ADWORDS ALGORITHM How ads are ranked in adwords? Working of adwords algorithm (adrank) in detail with scenarios Quality Score and its importance About CTR Understanding bids CREATING SEARCH CAMPAIGNS Types of Search campaigns- Standard, All features, dynamic search 8 product listing Google merchant center. Creating our 1st search campaign Doing campaign level settings Understanding location targeting Different types of location targeting What is bidding strategy- CPC Understanding different types of bid strategy - Manual - Auto - Advanced level bid strategies - Enhanced CPC - CPA Flexible Bid Strategy Pros & Cons of different bid strategies Understanding ad-extensions Types of ad extensions Adding ad-extensions in our campaign Creating adgroup. Finding relevant adgroups options using tool Creating adgroups using tool Understanding keywords Finding relevant keywords Adding keywords in ad-group Using keyword planner tool Understanding types of keywords Broad, Phrase, exact, synonym & negative KEYWORDS Examples of types of keywords Pros and cons of duff, types of keywords Creating ads Understanding ad metrics Display & destination URL Writing a compelling copy for ad Good and bad ad examples Creating ads TRACKING PERFORMANCE CONVERSION What is conversion tracking? Why is it Important? How to set up conversion tracking? Adding tracking code in your website. Checking conversion stats

11 VISITOR YOUR SITE VISITOR LEAVES YOUR ADD ON OTHER SITES YOUR ADD VISITOR RETURS OPTIMIZING SEARCH CAMPAIGNS How to optimize campaigns at the time of creation? Optimizing campaign via adgroups Importance of CTR in optimization How to increase CTR? Importance of quality score in optimization How to Increase quality score? Importance of negative keywords in optimization Evaluating campaign stats Optimizing with conversion report Optimizing with keywords Optimizing performing keywords Optimizing non performing keywords How to decrease CPC Analyzing your competitors performance Detecting fraud clicks Detecting fraud clicks CREATING DISPLAY CAMPAIGN Types of display campaigns. All features, Mobile app. Remarketing and Engagement Creating 1st display Difference in search & display campaign settings Doing campaign level settings Understanding CPM bid strategy Doing advanced settings Ad-scheduling Ad-delivery Understanding ads placement Creating different ad-groups. Using display planner tool Finding relevant websites for ads placement Creating text ads Creating banner ads using tools Uploading banner ads Example of good/bad banner ads display campaign OPTIMIZING DISPLAY CAMPAIGN Remarketing What is remarketing? Setting up remarketing campaign Creating Remarketing lists Advanced Level list creation

12 9 Google Analytics Introduction to Google analytics How Google analytics works? Understanding Google analytics account structure Understanding Google analytics insights Understanding cookie tracking Types of cookie tracking used by Google analytics Starting with Google analytics How to set up analytics account How to add analytics code in website Understanding goals and conversions How to setup goals? Understanding different types of goals Understanding bounce & bounce rate Difference, between exit rate & bounce rate How to reduce bounce rate? How to set up funnels in goals? Importance of funnels How to integrate adwords and analytics account? Benefits of Integrating adwords & analytics Measuring performance of marketing campaigns via Google analytics What is link tagging? How to setup link tagging? Understanding filters & segments How to set up filters & segments? How to view customized report? Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required

13 10 Social Media Optimization (SMO) & Marketing Social Media Overview Social Media Environment Major Types of Social Media User classification of Social Media Social Media Statistics Marketing on social networking websites Facebook, Twitter and Linkedin Viral marketing and its Importance FACEBOOK MARKETING Facebook marketing Overview Facebook Jargon and terms Types of Facebook pages, e.g Fan, Profile, Community/Group Learn to create Facebook pages practically Upload contacts for invitation Fan page wall posting Increasing fans on fan page Adding Facebook plugins in website Creating external tabs in Facebook page Learn to do marketing on fan page? Effective ways of engaging fans Useful apps to do fan page marketing About Facebook advertising Types of Facebook advertising Best practices for Facebook advertising Facebook Marketing Tips Edge rank and art of engagement Case Studies Facebook analytics (free-paid) Creating Facebook advertising campaign Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking Using power editor tool for adv. Advance Facebook advertising using tools LINKEDIN MARKETING What Is linkedin? Understanding Unkedin Company profile vs Individual profiles Marketing on Linkedin and its groups Understanding Linkedin groups Linkedin advertising and it best practices Increasing ROl form Linkedin ads

14 TWITTER MARKETING Understanding Twitter Tools to listen & measure Influence on Twitter TweetDeck, Klout, Peerlndex How to do marketing on twitter Black hat techniques of twitter marketing Advertising on Twitter Case studies on twitter marketing Tools for twitter marketing VIDEO MARKETING What is video marketing? Role of Videos in marketing Benefits of video marketing Setting up a Video Campaign Ideal parameters to set-up a video Uploading videos on video marketing websites Youtube, Vimeo and other video websites Developing youtube video marketing Strategy Bringing visitors from youtube videos to your website Creating Video ADgroups Targeting Options Understanding Bid Strategy Setting up script of Youtube on your website.

15 11 Online Reputation Management (ORM) What is ORM? Objective of ORM Managing crisis and brand reputation Risk analysis Comments and opinion generation Influencing Audience Brand Monitoring Budgeting Press Releases Competitor Websites Forums Online Reputation Management Social Media Rewiev Sites Blog Posts

16 12 Marketing What is marketing? About SMTP and mail servers Understanding, Mail IPs, Reverse DNS checks How travels from one terminal to another? Types of marketing Opt-in & mass mailing What Is opt-in marketing? All about marketing tools like MailChimp, Constant Contact, Aweber, etc. Setting up lists & web forms Creating an broadcast What are auto responders? Methods of mass/bulk ing Best practices to send bulk s Tricks for effective mail delivery in inbox rather than Spam/Junk folder Improving ROl with NB testing Challenges in sending bulk s Dealing with issues and challenges in mail marketing

17 13 Internet Display Advertising What is online advertising? Online Advertising and Display Advertising Rich Media ads Overlays Interstitials Sponsorship Banner ads and their types Creating Banner Ads Using Tools Contextual advertising - Pop ups and Pop under ads Behavioral targeting In Text ads In Image ads In video ads In page ads Tracking & Measuring ROl of online adv. Approach to allocate funds to various online advertising Platforms

18 14 E-Commerce Promotion & Marketing What is e commerce? Ecommerce market overview of India Significance of ecommerce marketing strategy Strategizing an ecommerce project How to apply strategic approach to different business verticals. Special techniques to SEO of an e commerce website Top performing ecommerce websites around the world

19 15 Lead Generation Methodology Understanding lead generation for business Why lead generation is important? Understanding landing pages Understanding thank-you page Landing page vs website Best practices to create a landing page Best practices to create a thank-you page Practical exercise- Creating a landing page Reviewing landing pages created by trainees What is A/B testing? How to do A/B testing? Selecting landing pages after A/B testing Converting leads into sales Creating lead nurturing strategy Understanding lead tunnel Steps in Ieads nurturing LEAD GENERATION SET OBJECTIVE GET VISITOR CONVERT TO IDEAS FOLLOW UP

20 16 FREE Marketing on Mobile Devices $ % 50% SALE Understanding Mobile Devices Mobile Marketing and Social Media Mobile Marketing Measurement and Analytics Fundamentals of mobile marketing Key industry terminology Creating mobile website through wordpresss Using tools to create mobile websites Using tools to create mobile app Creating mobile application Uploading mobile app in android and ios Advertising on mobile (App 8 Web) - Targeting ads on Apps - Targeting ads via location - Targeting ads on search engine - Targeting ads on telecoms data Content Marketing on mobile Mobile strategy-segmentations option targeting and differentiation. Mobile marketing mix. SMS marketing

21 17 Content Marketing and Curation What is Content Marketing? Role & Objective of content internet marketing Writing a compelling content Method of Keyword Research to write relevant content Content Marketing Process Writing headlines that draw attention Trade secrets for content delivery Templates to create Content Issues in Content Marketing and dealing with them Optimization of Content for search engines Generating traffic, engagement & sales through the power of content Case studies of content marketing Content Curation & Info graphics CASE STUDY

22 18 Affiliate Marketing What is affiliate marketing? 3 A s of affiliate marketing How people make millions of dollar in affiliate marketing? Affiliate marketing history Changes in affiliate marketing industry over the years Affiliate marketing scenario in India How to be a super affiliate and make tons of money Different ways to do affiliate marketing Affiliate marketing secrets How your trainer makes money in affiliate marketing Live examples of how people are making money as an affiliate Getting your started as an affiliate by getting you approved as an affiliate from India s top affiliate agencies Some of the top affiliate network in the world How to get approved as an affiliate by world s top affiliate company-commission junction Trainers shares his secrets of affiliate marketing Story telling- trainer shows his live example of how he Is making money these days as an affiliate

23 19 EARNING MONEY THROUGH GOOGLE ADSENSE What Is adsense? How to get approved for adsense? Tips and tricks to get adsense approval by Google How to use adsense account? How to Place ads on your blog or website Tips & Trade Secrets to make money on adsense How to earn in lakhs every month?

24 20 LIVE PROJECT, CASE STUDIES AND CERTIFICATION TESTS LIVE PROJECT CASE STUDIES CERTIFICATION TESTS Get a live project to work on Clear doubts and get support from our professionals Take Institute and Google certification tests CLEAR DOUBTS

25 DURATION OF THE COURSE Intermediate 120 Hours / Graduates (10+2+3) or 20 Modules Diploma Holders (only ) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline. OR Entrepreneurs or Working professionals. BATCHES Week days Batches Saturday & Sunday Batches Sunday Only Batches COURSE 2 days course 1 week s course 1 month s course 3 months course

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28 DMG Digital Marketing Gurgaon The Office Pass Operational Control Center Cyber City Phase-3, Sector 24 Near Mousari Avenue Metro Station Gurgaon Contact: