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2 Copyright Notice All rights reserved. You may NOT distribute or sell this report or modify it in any way. Legal Notice Whilst attempts have been made to verify information provided in this publication, neither the author nor the publisher assumes any responsibilities for errors, omissions or contradictory information contained in this report. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this report. The information contained in this report is strictly for educational purposes. The author and publisher do not warrant the performance, effectiveness or applicability of any information or sites listed or linked to in this report. All links are for information purposes only are not warranted for content, accuracy or any other implied or explicit purpose. Results from using any information in this report will be totally dependent on individual circumstances and factors beyond the control of the author. The author's results may vary from your results. This report is not intended as legal investment, business or accounting advice. The reader of this publication assumes all responsibility for the use of these materials and information. Mumpreneurs Online assumes no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials. Copyright 2011 Mumpreneurs Online p. 2

3 Algorithm: The process a search engine applies to web pages so it can accurately produce a list of results based on a search term. Search engines regularly change their algorithms to improve the quality of the search results. Hence search engine optimization tends to require constant research and monitoring. Autoresponder: In the content of marketing, an Autoresponder is a computer program that automatically returns a prewritten message to anyone who submits their e- mail to a particular Internet address, whether an individual or a Web site. Autoresponders are widely used by Web sites for the purpose of automatically responding to a subscriber s request for information. Also sometimes referred to as an "auto response". Banner advertising: Banners are the 468- by- 60 pixels ad space on commercial Web sites that are usually "hot- linked" to the advertiser's site. Blog: A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse- chronological order. Browser: An application used to view information from the Internet. Browsers provide a user- friendly interface for navigating through and accessing the vast amount of information on the Internet. Cloud Computing: The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server. Copywriting (or copy ): Copywriting for search engines is the art of creating web page copy that is tailored not only to fall in line with the current interpretation of search engine algorithms, but also to entice the reader to perform the action you desire. For example, to sign up for your newsletter, or click through to a certain area of your site. Crawl: An automated, computerized algorithm hosted by search engines that browses the web. The programs create a copy of each webpage for future indexing by the search engines Google Adwords: Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in AdWords offers pay- per- click (PPC) advertising, cost- per- thousand (CPM) advertising, and site- targeted advertising for text, banner, and rich- media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. Information products: Any product or service that you can sell to people to provide them with information, usually about a specific topic. Sounds redundant, but that s it! p. 3

4 Information includes, but is not limited to, books, e- books, CD ROMs, audios, videos, seminars, tele- seminars, coaching, consulting - any kind of information that you can sell in ANY form. It s a catch- all term that covers a large number of possible options. Google Analytics: A feature that allows you to understand a wide range of activity related to your website and your online marketing activities. Using analytics provides you with information to help optimize your campaigns, ad groups, and keywords, as well as your other online marketing activities, to best meet your business goals. Keywords: Keywords are used by Web surfers to describe what they hope to find when performing a Web search. This statement of a real- time want/need has not gone unnoticed by Web marketers, many of whom have tried to benefit from keyword advertising buys and/or search engine optimization. Google Adsense: Google AdSense is a program in which enterprises can display targeted Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engines. Google AdSense represents businesses of all sizes worldwide in multiple languages. AdSense is a refinement and expansion of the concept behind banner - ad sharing arrangements that have been in use for years. Googlebot: Google uses several user- agents to crawl and index content in the Google.com search engine. Googlebot describes all Google spiders. All Google bots begin with "Googlebot"; for example, Googlebot- Mobile: crawls pages for Google s mobile index; Googlebot- Image: crawls pages for Google s image index. Internet: A collection of approximately 60,000 independent, inter- connected networks that use the TCP/IP protocols and that evolved from ARPANet of the late '60s and early '70s. The Net," is a worldwide system of computer networks providing reliable and redundant connectivity between disparate computers and systems by using common transport and data protocols. Keyword: A word - - or often phrase - - used to focus an online search. A keyword is a database index entry that identifies a specific record or document. Keyword searching is the most common form of text search on the web. Most search engines do their text query and retrieval using keywords. Unless the author of the web document specifies the keywords for her document (this is possible by using meta tags), it's up to the search engine to determine them. Essentially, this means that search engines pull out and index words that are believed to be significant. Words that are mentioned towards the top of a document and words that are repeated several times throughout the document are more likely to be deemed important. Keyword Research: Keyword research includes the processes and methodologies to research key words that would be used for search and internet marketing campaigns. p. 4

5 Leverage: Leverage is the act of using people, resources and technology to increase production for a desired result. An example of this would be any online retailer. These online businesses use the leverage of the internet to attract customers, sell merchandise and process sales invoices. In addition to this they can use the internet and credit companies to process each and every transaction. With computer systems lined up and the internet this can be achieved 24 hours a day, 7 days a week, 365 days a year. Now that is leverage! Newbie: A term to describe anyone new to an area, whether it be a particular forum online or the Internet. Organic Results: Most search engines offer two types of search results to their customers: paid results (typically at the top or on the side) and organic or natural results. While paid results can get your Web site to rank higher for a specific keyword phrase (because you've paid to be high in the results), most customers consider these results to be little better than advertising, and will often skip over them in favour of the natural or organic search results. An organic search is a search that generates results that were not paid advertisements. Many customers feel that these results are a more accurate reflection of what they might want when searching for a specific phrase, because they are generated by popularity and common usage. When you do SEO or search engine optimization you are attempting to adjust the content of your Web pages to rank well in the organic search results. Outsourcing: The contracting out of a business function - commonly one previously performed in- house - to an external provider. Many internet marketers and other online business owners outsource tasks such as admin, design, coding and SEO to providers who often live in another country. Passive income: Passive income can be generated using the internet by setting up online businesses that virtually run on their own once you have put in the initial effort. Examples include affiliate marketing, sites with Google Adsense, the sale of digital information products and continuity membership sites. There are no limits to the number of passive income streams available, and there is no limit to the number of income streams that you can develop and have working for you. Podcasts: A podcast is a pre- recorded audio program that's posted to a website and is made available for download so people can listen to them on personal computers or mobile devices. Podcasting takes its name from Apple's popular ipod line of products, but it isn't limited only to ipod owners and listeners. What distinguishes a podcast from other types of audio products on the internet is that a podcaster can solicit subscriptions from listeners, so that when new podcasts are released, they can automatically be delivered, or fed, to a subscriber's computer or mobile device. Usually, the podcast features an audio show with new episodes that are fed to your computer either sporadically or at planned intervals, such as daily or weekly. p. 5

6 Search Engine Optimization: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un- paid ("organic" or "algorithmic") search results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Webinar: Short for Web- based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. A key feature of a Webinar is its interactive elements - - the ability to give, receive and discuss information. For example, a typical webinar will allow participants to ask questions either through voice or a text box. p. 6

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