GOOGLE SHOPPING CAMPAIGNS
|
|
- Rolf Jones
- 6 years ago
- Views:
Transcription
1 GOOGLE SHOPPING 2014 WHITEPAPER PART 1: GOOGLE SHOPPING CAMPAIGNS AN OVERVIEW AND INTRODUCTION BY NOW MOST OF the online marketing community is very familiar with what Google Product Listing Ads (also known as Google Shopping Ads) are and what they look like. Plainly stated, Google Shopping Ads are online ad units for specific products that include a picture, price, seller, and title for that featured object or merchandise. Google Shopping Ads show as one large ad unit with multiple product pictures and products. Clicking on a specific Product Listing Ad unit will take you directly to the page where you can purchase the product. While product-level specific SEM campaigns run by Google have gone through many transitions and overhauls, this is how they look in their present day format. Many users online are searching for specific products or product-level categories when entering queries. Online brands and advertisers are looking to sell specific products from their online stores. Google Shopping Ads provide a seamless experience that connects e-commerce advertisers looking to sell specific products with the people looking for those products through pictures and the Product Listing Ad units on the search engine results page. Part one of this two-part Elite SEM Google Shopping Whitepaper will introduce you to all of the basic principles and background information needed to fully understand Google Shopping campaigns. The Google Shopping experience on desktop and mobile devices.
2 GOOGLE SHOPPING ADS ON SEARCH RESULTS PAGE A Product Listing Ad (PLA) from a Google Shopping ad unit. PLA displays product image, title, price, and seller. merchants/?hl=en#topic= The Google Merchant Center The foundation of Google Shopping ads includes a company s product feed that lists their products, and accompanying key details and information about said products. This all lives in the Google Merchant Center. In merchant center accounts, advertisers upload their store information and product data so that Google can index and access it. It is only after the advertiser has set up a product feed, loaded that data into a Google Merchant center, and then linked their Merchant Center with their Adwords account that users can advertise their product ads in product listing ads or shopping ad unit spaces. For those without an account, you can sign up at google.com/merchants 2 elitesem.com Elite SEM: Performance Driven Digital Marketing
3 The Product Feed The heart and soul of any Google Shopping campaign is the product feed. Your product feed is a text spreadsheet (tab delimited) or XML file that contains the necessary and specific product information required by Google. Certain pieces of information in your feed are required for all types of items. Additional elements may be needed for specific items, depending on what products you sell. Visiting the merchant center for the most up to date recommendations and requirements is highly encouraged but a brief summary of the most common can be found here: The Basic Product Information ID: A unique identifier of each item. Title: The title of each item. Include both brand and color in your titles to differentiate similar products. Description: An area to include visual and additional attributes of each specific product. Sizing, technical aspects, material, age, and/ or gender are recommended attributes to be listed here. Google Product Category: This field pertains to the specific category of product as per Google s product taxonomy. Google has predefined all the different types of products, thus you will have to classify your products and items by their specific categories and subcategories. Product Type: Provide your own category of your items submitted if you have specific categorization of your products that is different from the Google taxonomy. EXPERT TIP Title is one of the most important columns within your feed! It needs to include more specific information than just the name of the product. Consider adding the following: Brand name Product Type Color Other informative general characteristics about the product Elite SEM: Performance Driven Digital Marketing elitesem.com 3
4 Link: A link that sends a user specifically to the product. Mobile Link: A mobile link specified for mobile-friendly landing pages for your products if different from your desktop experience. Image Links: A link that points to the main image for a specific product. If you have multiple product images you can add in a column for additional image links. All items require an image link and there are many best practices and recommendations listed on the Google Merchant Center support page. EXPERT TIP You can use specific tracking on your links, or implement a redirect in order to measure users coming to your site from shopping campaigns. It s worth the extra legwork some advantages include product-specific measurement and cross campaign attribution. Condition: Identify whether your product is new, refurbished, or used. Inventory Status, Pricing, Tax, and Shipping Availability: Identify whether the product is in stock, out of stock, or available for preorder. Price: The price of the item. Tax: Adding the country, region, rate, or tax on shipping is required when necessary. Shipping: Price of shipping, as well as additional optional charges for area of delivery or delivery speed/service. Unique Product Identifiers Brand: The brand that manufactured the product. GTIN or MPN: The Global Trade Item Number or Manufacturer Part Number where applicable. DECEMBER 2002 FROOGLE LAUNCHES Google uses web crawlers to catalog and list product data from vendors. Froogle clicks are free! OCTOBER 2012 PRODUCT LISTING ADS LAUNCH Google Shopping ads completely transition to a paid ad format. Google offers a new way to optimize campaigns at a more granular level: optimizing bids for individual products (while it was possible to create specific groupings for more granular products or product categories, tracking cost and revenue to specific products was not available in the Google Adwords interface) APRIL 2007 FROOGLE CHANGES TO GOOGLE PRODUCT SEARCH Mostly interface changes as well as a name change. Still free, product search ads were not served on Google.com but located in more options in the search page along with video, maps, news, etc. Fun fact: Marissa Meyer was the VP of Search Products and User Experience at Google at the time. 4 elitesem.com Elite SEM: Performance Driven Digital Marketing
5 Adwords Attributes and Other Variables on the Product Feed There are five custom label columns available the only business specific attributes you can to further group your products and promote, use. Additionally, you are limited to 1,000 values per unique label. budget, and bid on your e-commerce products more specifically and intelligently. These custom labels can be used how you see fit to dicific to certain product types, especially for ap- There are plenty of additional variables spevide a product catalog based on performance. parel. Consult the Google Merchant Center to The most advanced advertisers use custom be 100% clear on the most up to date required labels to their advantage to separate out their and optional feeds for your specific product offering. product feed into more manageable segments for budgeting, bidding, reporting, and monitoring. Some common examples include orga- advertisers to test different classifications and This is the biggest area of opportunity for nizing product feeds by the ones that are the categorization to not only improves on their top-performing, best-selling, or have the highest profit margin. Keep in mind these are placement, but their ROI. not MAY 2013 GOOGLE PRODUCT SEARCH TRANSITIONS TO PRODUCT LISTING ADS Announcement that Google Shopping will change from a free offering to a pay-per-click commercial model. Google offers all merchants who create Product Listing Ad campaigns by August 15, % of their total Product Listing Ad spend through the end of Google touts making Product Listing Ads paid will lead to better customer service on the product end and a better experience. Google also mentions consolidating where product ads show up on the Google.com SERP from multiple spots to one format clearly labeled sponsored. AUGUST 2014 GOOGLE FULLY RETIRES PLAs AND SWITCHES TO GOOGLE SHOPPING CAMPAIGNS New Shopping campaigns allow advertisers to browse product inventory directly in Adwords, as well as monitor the specific product level cost, revenue, and other metrics that were unavailable for Product Listing Ads. Up to five custom labels are now available in the product feed for customized bidding and grouping (as compared to two previously: Adword labels and Adwords groupings ). Benchmarking your shopping campaign performance against similar products for CPCs and CTR becomes available. Creating multiple ad groups within shopping campaigns are now supported. OCTOBER 2013 GOOGLE INTRODUCES GOOGLE SHOPPING CAMPAIGNS Google announces a new campaign type for Product Listing Ads to streamline the management and reporting of product specific shopping campaigns. Only available to a limited group of advertisers. APRIL 2, 2014 RETIREMENT OF PLAs, FULL TRANSITION TO GOOGLE SHOPPING ANNOUNCED Google gives advertisers a specific date when PLA campaigns will be discontinued and all advertisers must transition to Google Shopping campaigns. Elite SEM: Performance Driven Digital Marketing elitesem.com 5
6 The Differences Between Search Ads and Shopping Ads Product Listing Ads show on the same search engine results page as SEM keyword campaigns, but there are many differences between search ads and shopping ads. GOOGLE SHOPPING MOBILE DEVICE VIEW Targeting criteria for ads showing While both SEM ads and shopping ads are triggered by keywords, you don t actively select the keyword that triggers shopping ads like you do for search ads. Because of this there are no positive keywords and/or match types to be selected for Product Listing Ads. Product Listing Ads are targeted by the product details, title, and description of your products in your product feed that lives in your Google Merchant Center account. Landing pages and destination URLs For shopping campaigns your product-level ads need to go directly to your product pages. For search campaigns you have full control over where you direct the users on your site. Want to send them to the product page, the home page, a different product to be purchased, or an sign up page? The choice is yours! The look of your ads and extensions For shopping campaigns you can change: Images Title of your product For search campaigns you can change: Headline, description, display urls Any of the numerous extensions available on search Google Shopping ads unit (PLAs) SEM paid search ad SEO search results Remarketing list for search ads works for search but not yet for Shopping campaigns 6 elitesem.com Elite SEM: Performance Driven Digital Marketing
7 The Similarities Between Search Ads and Shopping Ads GOOGLE SHOPPING DESKTOP DEVICE VIEW While there are many differences between search and shopping campaigns, there are a few key synergies. Search Query Reporting and Negative Keywords While you cannot choose what keywords trigger your Shopping Campaigns ads, you can still review search query reports for terms that have triggered your ads. From that point you can: Include negative keywords for both search and shopping campaigns that are too general or irrelevant to your products but triggered your ads nonetheless. Monitor keywords that trigger your ads with high spend and impressions, but poor to no ROI. You can additionally see what specific queries triggered your ads and converted. This can give you good insight on specific keywords and themes to focus your product titles and descriptions around. Google Shopping ads unit (PLAs) SEM paid search ad SEO search results Double vision People searching for products you carry have the same intention, so showing on the same SERP for both shopping campaigns and search campaigns is a sound strategy to maximize placement and visibility for your top products and product categories. Lay out a strategy, test, modify, measure, repeat Search and shopping campaigns both require a similar due diligence. Always test to get the maximum ROI for your program. Bid modifiers Search and shopping campaigns can be adjusted for mobile traffic and other bid modifiers. Elite SEM: Performance Driven Digital Marketing elitesem.com 7
8 Let s Recap So now at this point you know a lot about Google Shopping campaigns. We know: What Google Shopping Campaigns look like across different devices How the key elements of Shopping Campaigns are set and how they operate and function FIND MORE WHITE PAPERS AT ELITESEM.COM Google Merchant Center Product Feed The history of Google Shopping Campaigns Things have changed a lot since 2002! Key differences, similarities, and synergies between search and shopping campaigns Now that we know all of these things, what else can we learn? What is the current growth trajectory of Google Shopping Campaigns? Lifting Google Penguin Penalties for Two Online Retailers How has 2014 compared to the trends we saw with Shopping clicks and spend in 2013? Has Google Shopping competition gotten fiercer, less competitive, or stayed the same in 2014? What portion of Google Shopping traffic comes from mobile compared to desktop and tablet use? We re so glad you asked and are interested! To get the answers to these questions and more, please download part two of this Elite SEM Google Shopping Whitepaper series: Google Shopping Campaign Trends (2014) and the Future of Google Shopping. Search Marketing Trends by Device Type (2012 vs. 2013) Marc Weisinger Director of Marketing
GOOGLE SHOPPING CAMPAIGNS
2014 WHITEPAPER PART 1: CAMPAIGNS AN OVERVIEW AND INTRODUCTION BY NOW MOST OF the online marketing community is very familiar with what Google Product Listing Ads (also known as Google Shopping Ads) are
More information4. Backlink Analysis Check backlinks What Else? Analyze historical data... 29
QUICK START Guide 1 Introduction... 3 1. Your Website s Performance... 4 Set up a project... 6 Track your keyword rankings... 6 Control your website s on-page health... 9 2. Competitive Intelligence...
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search
More informationRetail Get more out of your mobile campaigns
Retail Get more out of your mobile campaigns It s all about providing the convenience of being able to shop and pick up products when they want, where they want. Mobile is at the nucleus of this change.
More informationSME Developing and managing your online presence. Presented by: Rasheed Girvan Global Directories
SME Developing and managing your online presence Presented by: Rasheed Girvan Global Directories DIGITAL MEDIA What is Digital Media Any media type in an electronic or digital format for the convenience
More informationWhat we can do for you
What we can do for you 2016 info@tjs.co.uk 01507 525 500 Contents 3 4 5 6 7 8 9 5 Elements of Digital Marketing Google Analytics Search Engine Optimisation Pay Per Click Advertising Email Marketing Print
More informationAUDIT CHECKLIST. Webby Monks
Webby Monks AUDIT CHECKLIST STATUS KEYWORD ANALYSIS TIPS Keyword Conflicts A phrase added as a keyword as well as a negative keyword. Average Number of Keywords in an Ad Group 10-15 Keyword/Ad Group Search
More informationSearch Engine Marketing: Search Engine Marketing Fundamentals
1 Search Engine Marketing: Search Engine Marketing Fundamentals Title: Search Engine Marketing: Search Engine Marketing Fundamentals Course material - knowledge required - for certification Copyright 2018
More informationDo-It-Yourself Guide for Advertisers
Do-It-Yourself Guide for Advertisers Foreword Affinity's Advertiser DIY Guide is intended to provide Advertisers with helpful insights on how to best run their ad campaigns on the Affinity Ad Platform.
More informationSearch. Smart. Getting. About
Smart Search About Getting like Google, Yahoo and others: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. SEO typically has a higher longterm ROI while short-term results are seen
More informationDynamic Search Ads. Playbook
Dynamic Search s Playbook 1 WHAT Introduction to Dynamic Search s What are Dynamic Search s? Dynamic Search s offer a way to advertise on Google.com without keywords, allowing advertisers to harness their
More informationCreating a Presence in Search Engine Results
Creating a Presence in Search Engine Results Melissa Rekos EVP, Digital Services Search Engine Marketing Paid placement (PPC: ranked by max CPC and relevance) Organic placement (SEO: ranked by relevance)
More informationPrabhat Shah. Finding the right products to sell on Amazon and best practise selling techniques. Online Seller UK
Prabhat Shah Online Seller UK Finding the right products to sell on Amazon and best practise selling techniques @onlineselleruk https://www.slideshare.net/daytodayebay Background OSUK is a National ecommerce
More informationAURA ACADEMY Training With Expertised Faculty Call us on for Free Demo
AURA ACADEMY Training With Expertised Faculty Call us on 8121216332 for Free Demo DIGITAL MARKETING TRAINING Digital Marketing Basics Basics of Advertising What is Digital Media? Digital Media Vs. Traditional
More informationWhat is. Search Engine Marketing
What is Search Engine Marketing About the presenter Tom Fernandez CRMLS Smart Solutions Specialist 909-859-2040 ext.2095 tom@crmls.org About this class 1. Good for all agents (with or without a website)
More information5. search engine marketing
5. search engine marketing What s inside: A look at the industry known as search and the different types of search results: organic results and paid results. We lay the foundation with key terms and concepts
More informationAdvanced Digital Marketing Course
Page 1 Advanced Digital Marketing Course Launch your successful career in Digital Marketing Page 2 Table of Contents 1. About Varistor. 4 2. About this Course. 5 3. Course Fee 19 4. Batches 19 5. Syllabus
More informationTHE URBAN COWGIRL PRESENTS KEYWORD RESEARCH
THE URBAN COWGIRL PRESENTS KEYWORD RESEARCH The most valuable keywords you have are the ones you mine from your pay-per-click performance reports. Scaling keywords that have proven to convert to orders
More informationI N D E X GOOGLE DROPS KEYWORD TOOL. REPLACES IT WITH KEYWORD PLANNER BENEFITS OF GUEST BLOGGING FOR SEO
I N D E X 01 02 03 04 05 GOOGLE DROPS KEYWORD TOOL. REPLACES IT WITH KEYWORD PLANNER BENEFITS OF GUEST BLOGGING FOR SEO GOOGLE INTRODUCES MANUAL PENALTY REPORTING IN WEBMASTER TOOLS ANALYZE AND OPTIMIZE
More informationTop Google AdWords Features You Should Be Using in 2017
Top Google AdWords Features You Should Be Using in 2017 Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications
More informationHey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant.
BY PIYUSH MATHUR Hey Guys, My name is Piyush Mathur. By Profession I am a Digital marketing consultant. I work with many startups and large companies to develop intelligent and effective online strategies.
More informationInbound Marketing Glossary
Inbound Marketing Glossary A quick guide to essential imbuecreative.com Inbound Marketing Glossary A/B Testing Above the Fold Alt Tag Blog Buyer s Journey Buyer Persona Call to Action (CTA) Click-through
More informationUPGRADE YOUR ECOMMERCE SOLUTION
UPGRADE YOUR ECOMMERCE SOLUTION Upgrade Your Ecommerce Solution Read Time: 8 minutes UPGRADE YOUR ECOMMERCE SOLUTION Making the Move to SuiteCommerce Standard You know first hand the benefits of having
More informationJargon Buster. Ad Network. Analytics or Web Analytics Tools. Avatar. App (Application) Blog. Banner Ad
D I G I TA L M A R K E T I N G Jargon Buster Ad Network A platform connecting advertisers with publishers who want to host their ads. The advertiser pays the network every time an agreed event takes place,
More informationMobile First: Data & Facts on mobile SERPs
Mobile First: Data & Facts on mobile SERPs Table of Contents What is the study about? 2 Data Sources 4 Organic Google-Traffic: Mobile vs. Desktop 5 Country Comparison 5 Insights 13 Click Rates: Mobile
More informationD I G I T A L SIM SCHOOL OF INTERNET MARKETING
D I G I T A L M A R K E T I N G SCHOOL OF INTERNET MARKETING DIGITAL MARKETING TRAINING SYLLABUS What is Digital Marketing? Why organizations do digital marketing? 4 P's and 4 C's of Marketing What is
More informationThe Power Of An Integrated Search Strategy
The Power Of An Integrated Search Strategy Chad Hallert Director of Digital Strategy Noble Studios A Quick Introduction About Me About Noble Studios 15 Years in Digital Marketing 2015 Direct Marketing
More informationConnexity Feed Specifications. Data Feed Requirements. Required
Connexity Feed Specifications What is a data feed? A data feed is a file that contains all of your product information, such as product titles, URLs, image URLs, price, and other important pieces of information
More informationSTUDY DELIVERING ONLINE TRAFFIC AND ONLINE LEADS
CASE STUDY DELIVERING ONLINE TRAFFIC AND ONLINE LEADS Insight Selling EDUCATION MARKETING Inbound Marketing LEAD GENERATION Outbound Marketing ACCOUNT BASED MARKETING Content Marketing MOBILE LOCAL SOCIAL
More informationBUYER S GUIDE WEBSITE DEVELOPMENT
BUYER S GUIDE WEBSITE DEVELOPMENT At Curzon we understand the importance of user focused design. EXECUTIVE SUMMARY This document is designed to provide prospective clients with a short guide to website
More informationNow that you ve got about 15 seed words, let s go examine the Keyword Planner tool.
Googles New Keyword Planner Googles New Keyword Planner tool is a great way to research keywords and come up with new ideas for your website content. While you can use it for both Adwords and SEO, you
More informationDiploma in Digital Marketing - Part I
Diploma in Digital Marketing - Part I Lesson 3 Google PPC and SEO Presented by: Richard Hegarty Course Educator Lesson 4 Recap We covered who is your Buyer? We will showed you how to profile the customer
More informationSizzling Hot Tips for PPC & Local Search. Dave Kuhl Client Manager Lisa Sanner Snr. Client Manager Ben Krull Client Manager August 18, 2010
Sizzling Hot Tips for PPC & Local Search Dave Kuhl Client Manager Lisa Sanner Snr. Client Manager Ben Krull Client Manager August 18, 2010 Webinar Logistics & Introductions Being recorded Email with link
More informationTURN DATA INTO ACTIONABLE INSIGHTS. Google Analytics Workshop
TURN DATA INTO ACTIONABLE INSIGHTS Google Analytics Workshop The Value of Analytics Google Analytics is more than just numbers and stats. It tells the story of how people are interacting with your brand
More informationINCREASED PPC & WEBSITE CONVERSIONS. AMMA MARKETING Online Marketing - Websites Big Agency Background & Small Agency Focus
INCREASED PPC & WEBSITE CONVERSIONS AMMA MARKETING Online Marketing - Websites Big Agency Background & Small Agency Focus ONLINE MARKETING AND WEBSITE DESIGN CASE STUDY Client: East Cost Service Cleaning
More informationDigital Marketing Glossary of Basic Terms & Concepts
Digital Marketing Glossary of Basic Terms & Concepts A/B Testing Testing done to compare two variations of something against a variable. Often done to test the effectiveness of marketing tactics such as
More informationAnatomy of the Search Page
SEO Tips Anatomy of the Search Page Sitelinks Help users navigate site Sponsored Links Reach consumers at the moment they demonstrate interest Natural Search Universal Search Results generated Maps, Images,
More informationDigital Marketing Proposal
Digital Marketing Proposal ---------------------------------------------------------------------------------------------------------------------------------------------- 1 P a g e We at Tronic Solutions
More informationCURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT
CURZON PR BUYER S GUIDE WEBSITE DEVELOPMENT Website Development WHAT IS WEBSITE DEVELOPMENT? This is the development of a website for the Internet (World Wide Web) Website development can range from developing
More informationOverture Advertiser Workbook. Chapter 4: Tracking Your Results
Overture Advertiser Workbook Chapter 4: Tracking Your Results Tracking Your Results TRACKING YOUR RESULTS Tracking the performance of your keywords enables you to effectively analyze your results, adjust
More informationTop Google AdWords Features You Should Be Using
Top Google AdWords Features You Should Be Using Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC digital marketing consulting and training: websites, SEO, advertising, and social media. Senior
More informationWelcome to the Module of The Most Demanding Industry Today. P.G. in Digital Marketing
Welcome to the Module of The Most Demanding Industry Today P.G. in Digital Marketing This step-by-step basic to advance level course, will help you to become Expert in Digital Marketing, Website designing,
More informationGoogle Analytics. powerful simplicity, practical insight
Google Analytics powerful simplicity, practical insight 1 Overview Google Analytics Improve your site and increase marketing ROI Free, hosted web analytics service View over 80+ reports online, for download,
More informationseosummit seosummit April 24-26, 2017 Copyright 2017 Rebecca Gill & ithemes
April 24-26, 2017 CLASSROOM EXERCISE #1 DEFINE YOUR SEO GOALS Template: SEO Goals.doc WHAT DOES SEARCH ENGINE OPTIMIZATION REALLY MEAN? Search engine optimization is often about making SMALL MODIFICATIONS
More informationGoogle & Mobile SEO 1
Google & Mobile SEO 1 Mobile-Friendly Website SEO Best Practices C R E A T I V E C L I C K M E D I A Design for Performance Device Limitations Its important to consider that your mobile visitors are likely
More informationA web directory lists web sites by category and subcategory. Web directory entries are usually found and categorized by humans.
1 After WWW protocol was introduced in Internet in the early 1990s and the number of web servers started to grow, the first technology that appeared to be able to locate them were Internet listings, also
More informationTop Google AdWords Features You Should Be Using in 2017
Top Google AdWords Features You Should Be Using in 2017 Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications Vincent Sciplini VP, Digital Operations and Strategy Carnegie Communications
More informationAmazon Marketing Services User Guide
Contents Register Your Brand...2 Add Additional Users and Brands...2 Add a new brand...2 Add a brand user to AMS...3 Change the permission level for a brand user...3 Amazon Pages...4 Begin working with
More informationDriving Traffic to Your Online Retail Site via Social, SEO and PPC. Amy Hobson Autumn Fair - 5th September 2018
Driving Traffic to Your Online Retail Site via Social, SEO and PPC Amy Hobson Autumn Fair - 5th September 2018 International Digital Marketing Experts Our Accreditations & Partners Some Of Our Clients
More informationNew Technology Briefing
New Technology Briefing Kate Burns is Google s managing director of advertising sales UK, responsible for the growth of the company s UK market businesses and expansion. Kate was Google s first international
More informationSMARTPHONE LAUNCH CAMPAIGN. Australia 2017
SMARTPHONE LAUNCH CAMPAIGN Australia 2017 Timing is everything Changing landscape Details matter Timing is everything Changing landscape Details matter New device arrivals follow 3 key stages: pre-announcement,
More informationExecuted by Rocky Sir, tech Head Suven Consultants & Technology Pvt Ltd. seo.suven.net 1
Executed by Rocky Sir, tech Head Suven Consultants & Technology Pvt Ltd. seo.suven.net 1 1. Parts of a Search Engine Every search engine has the 3 basic parts: a crawler an index (or catalog) matching
More informationONLINE MARKETING INTELLIGENCE. Insights on how to navigate in the ever changing world of Google
ONLINE MARKETING INTELLIGENCE Insights on how to navigate in the ever changing world of Google GROWING MARKET Search media constitutes an increasing part of the online marketing budget for most companies
More informationAdvanced Marketing Lab
Advanced Marketing Lab The online tools for a performance e-marketing strategy Serena Pasqualetto serena.pasqualetto@unipd.it LESSON #1: AN OVERVIEW OF PERFORMANCE MARKETING About Serena Pasqualetto Serena
More informationSEO KEYWORD SELECTION
SEO KEYWORD SELECTION Building Your Online Marketing Campaign on Solid Keyword Foundations TABLE OF CONTENTS Introduction Why Keyword Selection is Important 01 Chapter I Different Types of Keywords 02
More informationCourse : Digital Marketing Duration : 126 hrs. Training Outline: Analytics. Display Advertising
Course : Digital Marketing Duration : 126 hrs 9810200111/ 01 555 1515 Training Outline: Analytics Identify tools for conducting Web analytics Define basic terminology used in Web analytics Detail the different
More informationUnderutilized Reports for 6 Frequently Asked Questions
Underutilized Reports for 6 Frequently Asked Questions Caitlin Halpert Account Director @ 3Q Digital, a Harte Hanks Company About Over $400 million in annual managed spend on Google Advertising in 140
More informationWebReach Product Glossary
WebReach Product Glossary September 2009 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A Active Month Any month in which an account is being actively managed by hibu. Statuses that qualify as active
More informationIn 4 Months. How to Turn Your Ecommerce Business Around A VERTICAL RAIL CASE STUDY
A VERTICAL RAIL CASE STUDY How to Turn Your Ecommerce Business Around In 4 Months. SockSmith.com is a local retail institution, specializing in socks, that is located throughout California. They pride
More informationNewegg Elite Seller Program Guide
Newegg Elite Seller Program Guide Newegg Elite Seller Program offers three types of membership for different business model of sellers: Standard, Professional, and Enterprise. This guide will help you
More informationAhmed Mohey. Summary. Experience. SEO Specialist at Sigma Tax Pro Google Partner Certified
Ahmed Mohey SEO Specialist at Sigma Tax Pro Google Partner Certified a.mohey170@gmail.com Summary Extensive Knowledge of SEO and All Ranking Factors in the Three Main Search Engines Google, Yahoo, Bing.
More informationPay-Per-Click Advertising Special Report
Pay-Per-Click Advertising Special Report Excerpted from 2005 by Kenneth A. McArthur All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means,
More informationIndustry Trends from an Online Perspective
H I S T O R I C H O T E L S T H E N E W D Y N A M I C S & O P P O R T U N I T I E S I N S E A R C H M A R K E T I N G Industry Trends from an Online Perspective CPA s Rising The cost to acquire new customers
More informationSearch & Social Synergy. In the Travel Industry
Search & Social Synergy In the Travel Industry Search, Social and SEO Driving performance and higher direct bookings by leveraging Search Social and SEO together 5 Reasons why Search & Social Synergy is
More informationAdvanced Digital Markeitng Training Syllabus
Advanced Digital Markeitng Training Syllabus Digital Marketing Overview What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over Traditional Marketing?
More informationWebsite Planning & Creation (14 hrs)
Website Planning & Creation (14 hrs) Understanding Internet Difference between Internet & web Understanding websites Understanding domain names & domain extensions What is web server & web hosting Different
More informationgoogle SEO UpdatE the RiSE Of NOt provided and hummingbird october 2013
google SEO Update The Rise of Not Provided and Hummingbird October 2013 Lead contributors David Freeman Head of SEO Havas Media UK david.freeman@havasmedia.com Winston Burton VP, Director of SEO Havas
More informationThe Quick Guide to Better Site Search
The Quick Guide to Better Site Search Start improving your site search today sli-systems.com sli-systems.com.au sli-systems.co.uk To accelerate your e-commerce, start with site search Turn Your Browsers
More information[DIGITAL MARKETING PROPOSAL TO WEBSITE NAME]
[DIGITAL MARKETING PROPOSAL TO WEBSITE NAME] About RAKESH TECH SOLUTIONS We at RAKESH TECH Solutions are committed to provide you the best solution in Digital Marketing and also best support in the industry.
More informationQuick Analysis Overview
1 SEO Discovery Quick Analysis Overview 2 Our Goals for This Analysis Identify Strategize Identify onsite SEO issues and Create a strategic plan of action competitor strategy. driven by goals and milestones.
More informationSklik PPC advertising from Seznam.cz
Sklik PPC advertising from Seznam.cz hotel šumava mujdummujhrad.cz mujdummujhrad.cz SUMMARY 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Seznam.cz overview Seznam.cz & figures About Sklik Sklik & figures Sklik in
More informationFinancial Services and Insurance. Get more out of your mobile campaigns
Financial Services and Insurance Get more out of your mobile campaigns Table of contents Mobile user behavior trends: Financial Services State of financial services mobile advertising Bing Network marketplace
More informationTim Cohn TimWCohn
Tim Cohn www.marketingprinciples.com 1-866-TimWCohn How To Get More Leads, Prospects and Sales Without Hiring New Employees or Going Broke! The Only 3 Ways To Grow Your Business Increase the number of
More informationWhat You Will Learn. What You Will Learn. How to Get Started with Wistia & 5 Ways It Generates More Leads. with Josh White
How to Get Started with Wistia & 5 Ways It Generates More Leads with Josh White What You Will Learn 1. Why Video Marketing 2. Importance to Businesses 3. Video Marketing Requirements 4. Video Platforms
More informationGROW YOUR BUSINESS ONLINE
GROW YOUR BUSINESS ONLINE Grow Your Business Online Connect with customers in moments that matter 76% of people who search on their smartphones for something nearby visit a business within a day. 1 80%
More informationADVANCE DIGITAL MARKETING & SEO COURSE. Page 1 of 34 Youtube.com/ViralJadhav
ADVANCE DIGITAL MARKETING & SEO COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more customers
More informationGOOGLE ADDS 4 NEW FEATURES TO ITS MY BUSINESS DASHBOARD HTTPS WEBSITES ARE DOMINATING THE FIRST PAGE
1 GOOGLE ADDS 4 NEW FEATURES TO ITS MY BUSINESS DASHBOARD 2 HTTPS WEBSITES ARE DOMINATING THE FIRST PAGE 3 WHY YOU SHOULD BE PAYING MORE ATTENTION TO REVIEWS! 4 BING ROLLS OUT THREE NEW UPDATES FOR ADVERTISERS
More informationDid you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales
1 Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving
More informationDigital Advertising Report Adobe Digital Index Q2 2015
Digital Advertising Report Adobe Digital Index Q2 2015 Table of contents Report 3. Overview 4. Key Insights 5. SEM Industry Spend Growth by Region 6. SEM Spend Growth by Search Engine 7. Share of SEM Spend
More informationSearch Engine Marketing Guide 5 Ways to Optimize Your Business Online
Search Engine Marketing Guide 5 Ways to Optimize Your Business Online Table of Contents Introduction....................................................... 3 Quiz: How Does Your Website Rank?.............................4
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 Youtube.com/ViralJadhav
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.magnetmarketing.in Youtube.com/ViralJadhav contact@viraljadhav.com +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationWe Push Buttons. SEO Glossary
SEO Glossary Index Chapter 1 1 4 A - G 2 5 3 6 2 1 SEO Glossary of Terms The arcane world of SEO is one of the easiest to be bamboozled for the unsuspecting small business owner. The stakes are high, there
More informationRETAIL SEARCH MEDIA. How Online Retailers Can Tap into the Emerging Site Monetization Boom
RETAIL SEARCH MEDIA How Online Retailers Can Tap into the Emerging Site Monetization Boom Executive Summary Today, many online retailers are seeking to adapt their proven in-store merchandising strategies
More informationIntegrated Internet Marketing Solutions
Integrated Internet Marketing Solutions We not only build Effective Internet Marketing Strategies for Organizations but we also make sure; that Implementation actually happens so that you can have more
More informationRCA Business & Technical Conference
RCA Business & Technical Conference Website Marketing for Customer Gain and Retention ti Oct. 14, 2010 Agenda Sources of Website Traffic How to Generate More Site Traffic How to Keep More Visitors On Site
More informationOnline Marketing Checklist. A creative and logical way to grow your business.
Online Marketing Checklist A creative and logical way to grow your business. Online Marketing A checklist to help you dominate with Google, YouTube, Facebook, and Instagram so your business can grow. A
More information2010 Guide to Holiday Campaigns: 14 Tips to Increase Holiday Revenue
2010 Guide to Holiday Email Campaigns: 14 Tips to Increase Holiday Revenue 01 2010, Listrak By Megan Ouellet, Director of Marketing September 15, 2010 Online retailers will face another challenging holiday
More informationA Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform
More informationSEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE
SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization
More informationGoogle Marketing Boot Camp
Google Marketing Boot Camp MKTG01; 3 Days, Instructor-led Course Description This Google training course will give you the knowledge and experience necessary to transform into a highly qualified online
More informationAutomating and Maximizing your SEO Essentials for a Robust SEO Strategy
Automating and Maximizing your SEO Essentials for a Robust SEO Strategy Luke Kohler, Naked Wines Chris Raniere, 46 Mile Rhonda Motil, J. Lohr Misty Roudebush Cain, St. Supery What is SEO? The process of
More informationSmart SEO Tactics. For Small & Local Businesses
Smart SEO Tactics For Small & Local Businesses Hi! I m Kevin Wallner Nice to meet you! Introduction to SEO The rising influence of search engines We use search engines to find... Products & Services
More informationDavid March 22, 2017
. And How to Fix Them David Bird @Birdseyemktg March 22, 2017 What is AdWords 10 practices to keep your AdWords from going off the rails https://support.google.com/adwords 1 Courtesy Cary Pest.com Courtesy
More information6 WAYS Google s First Page
6 WAYS TO Google s First Page FREE EBOOK 2 CONTENTS 03 Intro 06 Search Engine Optimization 08 Search Engine Marketing 10 Start a Business Blog 12 Get Listed on Google Maps 15 Create Online Directory Listing
More informationLesson 2 Analysing Your Online Presence
Lesson 2 Analysing Your Online Presence On completion of this lesson you should be able to: Be aware of some website diagnostic tools available on the internet Understand how to perform various diagnostic
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 Youtube.com/ViralJadhav
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationGLOSSARY ADVERTISER EDITION
GLOSSARY ADVERTISER EDITION HOW DIGITAL & PRINT WORK TOGETHER Newsletters TRAFFIC GENERATORS SEO Ad Words, CPM, SEM Targeting Banner Ads Social Media Cobranded Remarketing Inventory Management Featured
More informationseobility First steps towards successful SEO
? seobility BEGINNER S Guide First steps towards successful SEO 1 / 32 Seobility BEGINNER s Guide l First steps towards successful SEO TABLE OF CONTENTS Welcome 3 Adding a new project 4 General project
More informationAll-In-One-Designer SEO Handbook
All-In-One-Designer SEO Handbook Introduction To increase the visibility of the e-store to potential buyers, there are some techniques that a website admin can implement through the admin panel to enhance
More information