The complete in-destination experiences platform. Claudio Bellinzona COO & Co-Founder

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1 The complete in-destination experiences platform Claudio Bellinzona COO & Co-Founder

2 What do travellers really want?

3 What do travellers really want? To be a Local Tourist

4 Local tourist Easy of discovery across top attractions & hidden gems

5 Local tourist Personalised recommendations

6 Local tourist Seamless booking experience

7 Tours & Activities Industry 3rd US $135B Less than 20% Growing faster largest travel segment sector avg online share than total travel market Source: Phocuswright s Global Travel Activities : Tours & Activities Come of Age

8 Why Musement?

9 Our vision Local wherever you are. Musement helps people discover and enjoy experiences which are relevant for them and that they would not have the time to discover and/or the chance to access, wherever they are.

10 Company overview 25k k 70 70% Activities available Staff members Cities covered Countries covered E-tickets Coverage numbers refer to transaction business only

11 Our team 110+ people coming from 16 different countries and with startup + online travel experience Alessandro CEO Paolo VP of Offer Claudio COO Fabio CTO Bain, then Fastweb startup, CEO Of VOD operator, 35M, 70 people Worked at Fastweb, ClassicaTV, managed ecommerce for LaScala. Promoted art exhibitions globally Founded a publishing house, sold it to LT Media. Head of content at Fastweb and DeAgostini Head of analytics at Shiny, Chief Data Officer at iprospect (Aegis Media) Luis Nishank Letizia Adrien CMO Triposo CEO, CBO Country Manager SP Online Partnership Andrei Lucia Lidia Andrea Product Manager Head of Paid Media Head of SEO Trade Marketing

12 Great technology stack We have built a state-of-the-art infrastructure platform that is significantly faster and better than our competitors.

13 Products categories available Largest range of segments available on the market Museums & exhibitions Sport events Golf holidays Bike tours Water activities Hiking Helicopter & balloon Cruises & boat tours Food & winery tours Bus tours Attractions & monuments Adrenaline rush Marathons Day trips & excursions Musicals City tours

14 Product differentiation Stand-alone tickets Special events Not necessarily bundled with a tour, also with sameday availability Across different segments such as marathons, football games, Formula 1, Better conversion Skip-the-line experience Recurring or unique Strong reasons to travel Musement Products Made by local experts employed by Musement around specific themes E-Tickets Connected to access control systems: access attractions with your smartphone High marginality, up to >50% >150 activities available Purchase near an attraction Agreements w/ intl. attractions

15 Recommendation engine Generate more revenues with personalization and dynamic pricing Real-time product bundling Targeted recommendation system based on user interests and behaviour Dynamic pricing Machine learning pricing system based on real time availability and user profile Smart travel content Power personalized itineraries, destination content and local experiences suggestion based on target audience

16 Inventory growth Leaders in Southern Europe with strong supply growth in other regions

17 API integration hub Musement has more API integrations than anyone else. Period Musement's inventory growth >50 APIs integrated 1 new API live every 3 weeks 70% of E-tickets - 90% expected by Ability to deliver QR code, barcode and vouchers instantly Curated products online Accessible inventory B2B

18 Musement for business The combination of 3 powerful elements: MONETIZATION INTELLIGENCE CONTENT Tours & activities portfolio Ticketing Integration suite: API, whitelabel, widgets... Scores, tags Smart recommendation engine Similarity algorithms Recommandations... Destination content Multilanguage Audio, video, VR Offline mode...

19 Musement for business Our business solutions available for you to integrate tours, activities and content on your platform: API WHITE-LABEL I-FRAME WIDGET CONTENT

20 Musement for business Our business solutions available for you to integrate tours, activities and content on your platform: CONVERSION ENGAGEMENT REVENUES Display smart content and targeted data about destinations to increase your conversion-rate Empower your platform with innovative features based on high-end technology and machine learning to inspire your users and engage with them Enable travel activities booking to monetize your traffic and generate additional revenues with our seamless integration suite

21 Ready to use technology Integrate our smart recommendation engines to engage with your audience Custom day plans Local score & highlights City walks Day plans already prepared with activities, food, sightseeing & more Key insights and information about a location and surroundings Creates walks paths from a specific location based on available time

22 Storefront ticketing Sell tickets from your platform with no tech effort Seamless booking experience on partners platform Order Box Single Event Instant set-up: build your own storefront in less than 10min Customise it to fit your business needs: - Single or multi-event - Filtering parameters to display specific product categories - Access to live reporting dashboard Dedicated landing page Multi-event Barcolana 2017 Fiera del tartufo Fondo Ambiente Vinum Alba

23 Google Trips A travel app by Google to plan and organize trips in just minutes. Google Trips uses Musement to inspire their users on local activities and provide a seamless booking experience. Dedicated discounts have been created for Google Trips users who are then redirected to Musement product pages.

24 Hotels.com partnership* Triposo to power its in-app travel guide

25 Hostelworld The leading global hostel booking platform with 33,000 properties listed across >170 countries Full white-label with links from pre-trip s to inspire their users on things-to-do in destination. Dedicated landing pages with selected activities matching with their users profile.

26 Best Western It operates about 4,200 hotels and motels around the world. Integration of Musement tours & activities within Best Western Messenger chatbot. Full API integration to provide a seamless experience to their guest inspiring them about local activities.

27 Travelport The largest GDS worldwide enabling travel providers, travel agencies, corporations to search, share, buy and sell travel. Travelport uses Musement API to enable their thousands of travel partners using their system to buy travel activities.

28 Trenitalia The main train operator in Italy. It offers national rail transport in Italy and international connections. Trenitalia inspires its travellers with Musement via integration of a whitelabel on their site + marketing integrations within all pre-departures s as well as banners on onboard screens.

29 Thank you!

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