CASE STUDIES IN OIL AND GAS DIGITAL MARKETING

Transcription

1 a TRIBE ROCKET Publication CASE STUDIES IN OIL AND GAS DIGITAL MARKETING

2 Case Study # 1: Type of business: Consulting - Sales & Marketing research and strategy for the Oil & Gas vertical Issue: No digital marketing in place, with all leads being generating by cold calling. High cost of sales. Premise: That Tribe Rocket could implement the proper mix of digital marketing to drive inbound lead traffic and lower the costs of sales. Executive summary: Tribe Rocket engaged with Modalpoint who was struggling with generating inbound leads. Presently leads were being generating by cold calling, then qualified by in person meetings, which drive up the cost of sales. A digital marketing audit performed by Tribe Rocket showed that no digital marketing was being done. Tribe Rocket developed and implemented a digital marking strategy that started driving quality inbound leads for Modalpoint s sales team. 12 months later Modalpoint does zero cold calling and the quantity of inbound leads was so large that they hired a salesperson just to handle these leads. Revenue Revenue Revenue has grown by 38%. Presently they have a waiting list for new clients.

3 120 Modal Point Cost of Sale, Series Modalpoint's cost of sale has dropped by 91%. Metrics: Monthly Web Traffic Before After Web Traffic Website Traffic / unique page views before: 1200/month Website Traffic / unique page views after: 3100/month

4 Search Engine Optimization (SEO/ Google Search Terms): Key phrases with organic rank: Cold calling in oil and gas - First Page Google Organic Search Ranking Before: 4,744,303 (essentially not ranked) Organic Search Ranking After:1, 2, 3, & 8 According to Recent Statistics, Ranking #1, 2, 3 & 8 on the first page of Google would equate to approximately 48% of all clicks for that particular term (source:

5 Oil and gas sales experts - First Page Google Organic Search Ranking Before: 3,270,452 Organic Search Ranking After: 1, 2, 3 & 4 Organic Search Ranking Before: 5,543,239 (essentially not ranked) Organic Search Ranking After: #1, #2, #3 & #4 According to Recent Statistics, Ranking #1, 2, 3 & 4 on the first page of Google would equate to approximately 50% of all clicks for that particular term (source:

6 Sales and marketing research for oil and gas- First Page Google Before: 6,522,101 (essentially not ranked) After: 1, 2 12, 16 Organic Search Ranking Before: 12,443,742 (essentially not ranked) Organic Search Ranking After: #1, #2, #12 & #16 According to Recent Statistics, Ranking #1, 2, 12 & 16 on the first page of Google would equate to approximately 46% of all clicks for that particular term (source:

7 Business development in oil and gas - Second Page Google Organic Search Ranking Before: 53,133,916 (essentially not ranked) Organic Search Ranking After: #1 (second page) According to Recent Statistics, Ranking #1 on the second page of Google would equate to approximately 2-4 % of all clicks for that particular term (source:

8 10:1 Return on Investment " Investing in Tribe Rocket was one of the best business decisions I have ever made. Working with Tribe Rocket has increased my overall revenue and made a return on our investment by 10x. In fact, even with the price of oil falling 50% as of December 2014, we closed the biggest deal in company history, which was 10x the size of our average deal. Tribe Rocket's Digital Marketing experts taught me more in one coaching session than I have learned in years of reading digital marketing books and blogs. I went from absolutely no knowledge of digital marketing to becoming a leader in my niche and increasing my market share. The top line has grown tremendously because of their efforts. Worth every penny!" - Mark LaCour Director, Modalpoint *Results may vary