Overview. Domain Chinese is designed to service the fast growing population of Chinese property buyers in Australia and around the world. Print.
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1 Overview Domain Chinese is designed to service the fast growing population of Chinese property buyers in Australia and around the world. Led by a dynamic team of professionals with extensive experience in both Asian print and digital media First magazine for Chinese to provide editorial content on the Australian property industry First Chinese magazine to include statistics and commentary from the Australian Property Monitors (APM) Has the same style and full colour print quality as Domain in The Sydney Morning Herald Multi channel platform encompassing print, web, mobile and tablet Published every Friday and distributed free of charge at over 300 points across Sydney Web Serves as a rich source of in-language, in-depth information on the Australian property market and more Tablet Customers can view an exact digital replica of the magazine on ipad with the Domain Chinese Newspaper App Mobile Read the magazine in ebook format, finger through property listings or subscribe to our acclaimed Daily News on WeChat.
2 Distribution Domain Chinese is offered free and distributed Sydney-wide through places frequented by the Chinese communities, e.g. Asian grocery shops and supermarkets, news agencies, Chinese restaurants and real estate agencies. We also distribute copies to doctors, lawyers, banks and car dealers to provide their customers with an enjoyable read while waiting for services. In addition, copies of the paper are hand delivered to retail outlets inside shopping centres where delivery trucks can t reach. Our dedicated distribution team also hands out the paper in targeted areas from time to time. Chatswood Distribution Areas Parramatta Chinatown CITY & EAST Chinatown Chippendale Kingsford Maroubra Randwick Ultimo Killara Lindfield Milsons Point Neutral Bay Pennant HillS Pymble Roseville Strathfield Burwood Ashfield Hurstville Campsie INNER WEST Ashfield Burwood Campsie Croydon Dulwich Hill Five Dock Leichhardt Marrickville Strathfield NORTH & NORTH-WEST Carlingford Castle Hill Chatswood Crows Nest Eastwood Epping Gordon Hornsby SOUTH & SOUTH-WEST Allawah Bankstown Bexley Cabramatta Carlton Fairfield Hurstville Kogarah Riverwood Rockdale WEST Auburn Flemington Granville Lidcombe Merrylands Parramatta Regents Park
3 Digital Platforms Targeting Overseas Chinese Buyers Chinese Domain s digital platforms are designed to meet the special needs of overseas Chinese buyers. For those who are unfamiliar with the Australian property market, Chinese Domain s professional content is a great help. Trusted Source of Information While the Chinese.Domain.Com.Au website serves as a rich archive of market data, commentary and practical information, our Daily Newsletter via WeChat, the world s largest mobile social network delivers news, in depth reports and client messages in a timely and effective manner. Domain Chinese ipad App Since November 2013, ipad users around the world can download, view and manage digital copies of Domain Chiense with the help of a specially designed, free to download App. Mobile Friendly Website Earlier this year, the Domain Chinese website underwent major revamp. It s now mobile compatible and features the latest edition of Domain Chinese on the Home Page in an easy to read, nice looking ecine format. Focus of the website has also shifted from second hand property search to listings in New Developments, Luxury Homes and Commercial Opportunities categories. Domain Chinese on WeChat From mid February, Domain Chinese started to broadcast specially formulated newsletters to readers on WeChat. In less than 3 months, Domain Chinese awareness surged to a level beyond expectations as messages were passed from one friends circle to another. While the influence of the Domain Chinese WeChat platform grows fast day by day, we re exploring ways to help clients benefit from the magical powers and efficiency of WeChat, the world s largest mobile social network today.
4 Advertising Rates Effective from May 2014 ROP Cover P2-P3 P4-P5 P6-P9 P10-P19 Back Cover Full Page $1200 $2200 $2000 $1800 $1500 $2400 Half Page $600 $ $1100 $1000 $900 $750 3/8 Page $450 $750 $675 $565 1/4 Page, Portrait $300 1/4 Page, Landscape $800 2 $600 $540 $450 Double Spread $2400 $4400 $4000 $3600 $ Available as cover story. 2. Size 260x70mm Full Page Half Page 3/8 Page 1/4 Page, Portrait 1/4 Page, Landscape 260X370mm 260X180mm 260X135mm 130X180mm 260X90mm Web Display banner $600 per week Listing $150 for 3 weeks Mobile WeChat Advertorial $600 per blast For a limited time only, for each $100 spent on print, you ll receive $50 digital credit which can be used towards your Domain Chinese web or mobile booking. For example, when you place a ROP full page ad in the Domain Chinese magazine for $1200, you ll receive $600 digital credit for use on a web banner or have your property promoted on the Domain Chinese WeChat platform. Digital bookings using credits should be made at the same time of the print booking. Unused credits will expire at the end of the calendar month, no change given, no carry forward. All Prices are Ex GST.
5 Specifications Volume Discount 10% on bookings of 4 consecutive weeks 20% on bookings of 13 consecutive weeks Booking Deadline 12pm Tuesday, subject to availability Material Deadline 12pm Wednesday for ready to print artwork 12pm Tuesday if artwork requires adaptation Cancellation Please inform us in writing by 12pm Tuesday Artwork Specifications Sizes: see indication on the rates page File Format: PDF Resolution and Colour Profile: 300dpi, CMYK Text: all text to be outlined Max file size: 10MB Web Banner Sizes: 468x60px, 728x90px or 300x250px, subject to availability File Format: SWF, Jpeg, Gif Web Listing Please supply 4 good quality images (max. 2MB each), your logo plus property descriptions Design & Translation Domain Chinese may charge a fee for artwork translation and production. In such case you ll receive a quote before work is commenced.
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