OUR APPROACH. Focused, direct approach A UNIQUE IDENTITY. Broader reach AN ESTABLISHED AUDIENCE A COOPERATIVE ATTITUDE

Transcription

1 2016 MEDIA KIT

2 OUR APPROACH Focused, direct approach We aim our marketing at the Texas Hill Country like a rifled bullet shot, rather than a scattered shotgun blast in hopes of hitting the target. A UNIQUE IDENTITY We are Texas Hill Country! With ownership of the domains. TexasHillCountry.com, and so much more! We are in the top tier of multiple Hill Country websites and marketing platforms. Broader reach We pursue the growth of our influence to amass a vast, superior online reach and social media dominance, with comprehensive print to complete our coverage, instead of limited print runs and a smaller internet presence. AN ESTABLISHED AUDIENCE We have an established network that provides driven and direct traffic from over half a million fans on social media pages like Facebook.com/TexasHillCountry, Facebook.com/TexasTX and Facebook.com/AllThingsTexan. A COOPERATIVE ATTITUDE We focus on your community, working with the local Chambers of Commerce, CVBs, visitors centers and state tourism outlets across Texas.

3 OUR METHOD SEARCH ENGINE PROMINENCE #1 Texas Hill Country Tourism Site with hundreds of thousands of loyal fans. #1 Natural placement out of 180,000 Hill-Country searches and 90,000 Texas Hill Country searches every month on Google alone. #1 Natural placement out of 15 million search results for Texas-Hill-Country or 11 million HillCountry and so many more other Hill-Country phrases and search perimeters OUR ONLINE BRANDS TexasHillCountry.com TexanWear.com Facebook.com/TexasHillCountry Facebook.com/TexasTX Youtube.com/TexasHillCountry PROVEN IN SEARCH ENGINEs

4 OUR WEBSITE BLOG FORMAT Our site showcases a variety of stories that feature the Texas Hill Country and related content, driving both interest and engagement. SOCIAL MEDIA INTERACTIVITY The website features instant shareability to all forms of social media, encouraging a weath of audience participation and new avenues of interaction with new clients, potential features and a broader audience. SEARCH ENGINE OPTIMIZATION Focusing on those terms which are critical to the Texas Hill Country, the site continues to perform at the top of all search engines, making its appearance within Google, Yahoo! and Bing a top five appearance for all related terms. FEATURE AD SPACE There are a number of option for displaying an advertisement with minimal invasiveness to either design or user interaction. Ads merge seamlessly with the website and thus never feel obtrusive, without ever getting overlooked.

5 Alexa report Top 12k ranking website in the US. Top 80k globally.

6 METRICS SITE PERFORMANCE Our site has performed steadily and relably since launch. As improvements to the site have occured, more and more people have visited TexasHillCountry.com to research, explore or investigate the publication and its advertisers. GOOGLE ANALYTICS Google, the most popular search engine on the web, and the most used site in the world, has tracked the efficiency or exposure of TexasHillCountry.com to determine that the audience for our message online numbers in the hundreds of thousands, with a variety of reasons for visiting the site. Rates Article- $1000 Article with Facebook Blast- $1500 Standard Banner Ad- Home Page- $5000/year City Page- $3000/year Other- $2000/year Though most are from Texas, a significant percentage are from other parts of the globe.

7 Facebook metrics With social media such an important part of the world s way of interacting with various businesses across the state and the nation. As we engage on social media to drive more traffic to the Texas Hill Country and TexasHillCountry.com, such measurements can reveal who and how many people are not only curious, but willing to personally engage with the content and its advertisers. FACEBOOK POST CAMPAIGNS * Facebook POSTs As TexasHillCountry.com, in all of its facets, engages with customers and potential customers, we offer a more social way to interact, with constant evaluation and communication of performance. *Special Campaign Rates available upon request Rates SINGLE POST $1000 Sponsored Post $1000 *3 minimum Article Post $1500

8 MAGAZINE IN PRINT SURPASSING EXPECTATIONS We are excited that our print magazine has far surpassed our expectations! Besides finding huge popularity with folks in the Hill Country, Our magazine has been approved by the State of Texas to be one of the premier publication offered at the 12 Entry Points of Texas. Additionally, The State Capitol Visitor and Information Center has asked us to provide multiple cases of our magazine to make available to the tourists visiting The Capital Building. We also promote our magazine on our 750,000+ Fan Facebook page and it is available to read in its digital format. Obviously, there is a great need and request for information about Texas Hill Country, and we are it! Our Subcriptions are increasing Daily! Call for Most current Numbers! FREQUENCY/PRICING PRint FrequencY 1-Spring 2-Summer 3-Fall 4-Winter ADVERTISING RATES Business Card- $500 1/4 Page- $800 1/2 Page- $1500 Full Page- $ Page Spread- $4000 Inside Front Cover-$5000 Inside Back Cover-$5000 Back cover- $8500

9 AD SPECS AD DESIGN REQUIREMENTS All ads should have a 1/2 inch margin on all edges with no text (color is fine) to allow for bleed Please submit all ads in PDF or vector form, if available. All Photos should be High Resolution at full print size (300 dpi or higher) *Ask about our Artist Design fee.

10 TEXAS HILL COUNTRY TOURISM OFFICE: PO BOX 8343, HORSESHOE BAY, TX