Partnering and Cross Promotion

Transcription

1 Partnering and Cross Promotion

2 Partnering and Cross Promotion What is it? Why do it? Get exposure through others sites Get exposure through others databases Get traffic through both of the above Less work Cost savings

3 Partnering and Cross Promotion Ideally looking for partners that have: A lot of traffic Your target market A large database Your target market Both

4 Contests Partner with a contest You hold the contest and find the partners Partners with a big prize contribution Partners with lots of traffic Partners with large database Find the contest and ask to participate Link provided to prize providers Contest on heavily trafficked site

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7 Specials and Promotions Cross Promotion Sites that sell to same target market Sites that sell complementary products/services Accommodation and Tour Operator Take our Polar Bear Tour and Receive 10% off your stay at Stay with us and receive 10% off your Polar bear Tour

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12 Coupons Trade coupons with sites that sell to same market but non-competing products/services Get your coupon on heavily trafficked sites Provide your coupon for distribution with newsletters Coupon sites

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15 Look for Opportunities on great sites Top 10. Featured destination/attraction/.. Recommended What s Hot Great.

16 Top 10

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20 Who has a Newsletter you d like exposure in? Newsletter exposure Partners newsletters Dmos Travel agencies Portals Industry associations

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23 Videos Where can you get your videos exposure Partner sites Dmos Travel agencies Portals YouTube Google Video..

24 Photos Where can you get photos of your operation exposure Partner sites Dmos Portals Flickr..

25 Sample Itineraries

26 Blogs Where can you get exposure Your blog Partners blogs DMO blogs/industry association blogs Blogs that relate to travel Blogs that relate to your niche Polar bears Unique vacations

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28 Facebook Partner pages Comment Engaging content with link to your site Photos of your operation Invitations to events Participate in their programs Applications

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31 Maps Get yourself listed Get yourself linked Interactive Maps

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34 Partnering Trip Planner Opportunity Yes Revenue Generator Member Benefit Repeat traffic Generator Yes Yes Yes Permission OpportunityYes Viral Opportunity Yes

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37 Sample Itineraries

38 Advertising

39 Media Submit your story Syndicated articles sites Link to your site Link to pictures to include ezines that your target market reads DMOs

40 Press Partnering Opportunity Yes Revenue News and Generator Reviews Member Benefit Repeat traffic Generator Releases/Stories/Postcards/ Permission OpportunityYes Viral Opportunity Yes Yes Yes Yes

41 Partner with Travel Agencies Travel agencies that take the Internet seriously: Have targeted traffic Have significant mail lists Look for content for their newsletters and weekly e-specials

42 Partner with Travel Agencies Find travel agencies that: Promote your geographic area Have specialists for what you offer Have multiple locations Have significant mail lists Have newsletters or e-specials

43 Partner with Travel Agencies Develop a program where you provide valuable content weekly in the form of e- specials to travel agencies for inclusion in their ing to their database

44 Link relevancy Find Industry Partners Reciprocal Links People want to know what know what else there is to see and do in your area Links increase traffic Links improve search engine positioning Link popularity

45 Find Industry Partners Partnering Opportunities Contest Advertising Coupons Packaging Look at all opportunities

46 Find DMOs Review the DMO site What do they have that you can participate in Is your listing the best it can be Has it been updated with latest information Link to the most appropriate place Call to action Sell the sizzle

47 Partnering is a never ending story Look for partners; Who have the same target market Have significant traffic Develop win/win programs Monitor results keep it exciting!

48 Partnering and Cross Promotion FAQs?