Cuutio. Turns knowledge into performance Cuutio Software Ltd

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1 Cuutio Turns knowledge into performance

2 Cuutio KEYWORD PERFORMANCE Actual organic search results Local search results (country, region, city) Landing page visitor profiles Keyword suggestions based on human search behavior Group and segment keywords Monitor history and development Social media appearance on Google Organic traffic vs. paid traffic COMPETITION ANALYSIS Search engine market share visualizations Competitors organic rankings Keyword-specific competition Discover unknown competitors Segment and filter competitors Find out who advertises on your keywords Insights for business areas and market areas Dig in to competitors position development FOCUS ON THE ESSENTIALS The most important keywords Keyword performance Do you deliver interesting content The most important landing pages Monitor progress on a weekly basis Set alerts for significant changes in visibility Custom reporting Always know where to focus resources next More than 6000 companies worldwide are using Cuutio to strengthen their competitive edge.

3 Cuutio in a nutshell With Cuutio we understand better how our content development performs and can easily focus on important actions Minna Rinne Digital Marketing Moccamaster The competitive insights provided by Cuutio have become an important part of our management team s decision making. Recommended! Artur Surov Digital Marketing Technopolis Plc I recommend Cuutio to everyone who wants to improve their positions on Google Katarina Ylikorkala Business Loiste Cuutio Software Ltd

4 Keyword positions Example data

5 Competition on Google Market Shares The visualization gives you a good image about the competitive situation within selected business area(s). Market shares can be inspected globally or by market areas, countries and cities. Ranking Keywords With how many keywords the company is found on top 100 results Keywords in top 10 With how many keywords the company is found on top XX results. Default is top 10. Winning keywords With how many keywords the company is found ahead of all other competitors within top XX results. Default result range is top 100.

6 Competition on Google Keyword-specific The keyword-specific competition provides detailed insights about the competitive situation. Choose your market area, business areas and competitor groups related to them. Keyword The keyword or phrase you want to be found on search engines. Search Engine and Location Selected search engine and city. Your position Your position on selected search engine. Colored result indicates you are ahead of the competition. Competitors positions If a competitor is ahead of you, their position is colored with red. Icons next to the position indicate active adwords ads for the keyword.

7 Keyword details: top 100 results for a single keyword. Own position Landingpage Title Description Competitor s position Landingpage Title Description Neutral results including possible unindetified competitors Cuutio Software Ltd -

8 Keyword Suggestions Cuutio suggests new keywords for monitoring, content development and advertisement purposes. Suggestions are based on actual human search behavior, so they tell you what your customers are currently searching for. Example: law firm researching for keywords about marketing law.

9 Development of Organic Positions on Search Results An example of the organic visibility development of a keyword group. Groups may include several individual keywords or keyword phrases. Position Your average position on selected Google (if a keyword group is selected) or exact position (if a single keyword is selected) Trend Position development within selected time range. Weeks Selected time range.

10 Cuutio Automated data gathering can be utilized for example in website development, Adwords targeting and budgeting. Searches What your customers are searching for? With which keywords are you found? Keyword groups based on business areas, product categories etc. Positions Exact positions on search engines When customers find you? When they don t find you? How your visibility develops over time? Content To what content do your visitors come to on your website? Is the content valid for the target group reading it? Was the content interesting to the visitor? Adwords With which keywords your active ads appear? Organic traffic performance compared to paid traffic With which keywords you should advertise and with which keywords you shouldn t? Competition Your competitors Competitive strengths between you and competitors Changes in competition over time New competitors based on keyword groups and market areas. The biggest benefits in systematic and automated data gathering are: - Better time management - Effective budgeting - Fact-based directing of in-house and outsourced resources. - Identifying and reacting to relevant changes in online visibility - Identifying changes in competition to prevent business from flowing elsewhere.

11 Thank you Your Cuutio contact: Jarno Wuorisalo, CEO Linkedin: Twitter: linkedin.com/in/jarnowuorisalo twitter.com/jarnowu cuutio.com Heard from Cuutio users The competitive insights provided by Cuutio have become an important part of our management team s decision making. Recommended! Artur Surov Digital Marketing Technopolis Plc I recommend Cuutio to everyone who wants to improve their positions on Google Katarina Ylikorkala Business Loiste Twitter: Linkedin: Facebook: Google+: twitter.com/cuutio linkedin.com/company/cuutio-software-ltdfacebook.com/cuutio plus.google.com/+cuutio We recommend Cuutio for all our customers who want to optimize their website ranking and keep a watch on the competition. Charles Odinot Snoobi B.V. With Cuutio we can serve our customers better and research for new business opportunities Tarja Lähdemäki Client Valve With Cuutio we understand better how our content development performs and can easily focus on important actions Minna Rinne Digital Marketing Moccamaster