This Event Is About Your Internet Presence.

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1 This Event Is About Your Internet Presence. For Financial Services Representatives, The Internet Isn t About Selling, It Is About Attracting People Who May Eventually Buy - - And Your Website Is The Hub Of Your Internet Marketing Activities

2 Meet Your Presenters! Walt Podgurski Publisher Insurance Broadcasting Workplace Benefits Association

3 Help People Find YOU On The Internet Google Places / Yahoo & Bing Local Local SEO (Organic Search) Local & National Social Media Campaigns Google AdWords E-Zines (Online Newsletters) Webinars & Tele-Seminars News & Press Releases Blogs Mobile Copyright 2012 All Rights Reserved

4 Here Is Your Seminar Takeaway There Is A Lot You Can Do To Help People Who Are Currently (Right Now) Looking For The Kinds Of Products & Services You Provide FIND YOU!

5 "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." Alvin Toffler

6 Internet Marketing Today There Is An Alternative Plan For Gaining New Relationships & New Business Internet Marketing May Not Completely Replace Current Marketing Systems, But Many Insurance / Financial Professionals Are Considering If Should Become At Least A Part Of Their Marketing Strategy Going Forward.

7 Internet Marketing Internet Marketing Is Different (Which Is Why It Is So Exciting). Print - Television - Radio: People Are There For The Content And, While They Are There, They Are Exposed To An Advertisement

8 Internet Marketing Think About How Search Works. Someone Is On Their Computer Searching For Something Specific. They Are Sitting At Their Computer T-y-p-i-n-g A Word Or Phrase That May Pertain Directly To Your Product Or Service.

9 Internet Marketing They May Find You, Or, If You Are Not Visible They May Find Your Competitor. Capitalizing On This Requires A Different Strategy Than What Most Of Us Have Used In The Past.

10 SEO (Organic Search) Local / National Put Yourself On The First Page Of Google, Yahoo & Bing Local Search Results.

11 Getting On The First Page Of Google In Competitive Keywords Used To Be Rocket Science But Not Anymore.

12 How Many Google Searches Per Day? How many search queries does Google serve worldwide every day... Dec 7, Answer 1 of 2: * Google: searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month, figures Similar Why Doesn t Everybody Take Advantage Of This Powerful Resource?

13 Paid Ads Google Maps Google Places Google Search Results Organic Listings

14 Google Maps Google Places Google Search Results Organic Listings

15 Paid Ads Yahoo Local Yahoo Maps

16 Yahoo Local Yahoo Search Results Organic Listings

17 Paid Ads Bing Maps Bing Local Note: Yahoo Search Results Are Powered By Bing Bing Search Results Organic Listings

18 Google Maps Google Places - You Don t Need A Website To Be Listed In A Local Search Result

19 Google Maps Google Places - You Don t Need A Website To Be Listed In A Local Search Result - You Do Need To Be Registered With Google, Yahoo, & Bing

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22 SEO (Organic Search) Local / National Ranking High With Organic Search Is As Challenging As It Has Ever Been. However With Maps & Local It Is Much Easier To Put Yourself On The First Page Of The Search Results - - And You Are Higher Up On The Page.

23 Social Media

24 100 Million+ Members Manage Your Professional Identity Build & Engage With Your Professional Network Access Knowledge, Insights, & Opportunities

25 My LinkedIn Connections Make Me A More Attractive Job Candidate. 2,024 Connections

26 I can post to groups that I belong to where there is the potential for my post to be seen by over a hundred thousand people.

27 I can search for people by name or company, and I am likely to have several shared connections increasing my ability to make a good impression with them.

28 I can have a PERMANENT spot on other people s LinkedIn page with a sincere recommendation.

29

30 With my premium account, I can have immediate access to over 2,000 addresses.

31 I can filter my connections several ways; tags, companies, locations, industries, Recent Activity.

32 I can instantly send an message to my 2,000+ connections.

33 Every time I make a new connection, create a post, make an update, it goes on the wall of my 2,000+ connections.

34 Most of my 2,000+ connections allow me access to their connections, as I do.

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42 Help People Find YOU On The Internet Google Places / Yahoo & Bing Local Local SEO (Organic Search) Local & National Social Media Campaigns Google AdWords E-Zines Webinars & Tele-Seminars News & Press Releases Blogs Mobile

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