MODULE 5 BLOG PROMOTION AND MARKETING STRATEGIES

Transcription

1 MODULE 5 BLOG PROMOTION AND MARKETING STRATEGIES

2 RANKING YOUR CONTENT IN THE SEARCH ENGINES In order to successfully rank your content in the search engines, you must make sure you ve optimized your blog and content for specific keywords (onpage SEO). If you ve optimized your blog and content with on-page SEO, then the next step is to focus on promoting and marketing your content by having quality, relevant, authoritative websites link back to your blog or content. This tells Google and the search engines that your blog and content are popular, which will increase the visibility and rankings in the search engines (off-page SEO).

3 CONSISTENTLY create and publish new articles on your blog. The more content you have published, the higher your chances are that your content will start ranking in the search engines for many short-tail and long-tail keywords, which will bring in traffic through search results. With the Yoast SEO plugin, there is an XML sitemap, which makes it easy for the search engines to find your content and index it within the search engines. It can take time for new content to be indexed and rank in the search engines, so be patient - just focus on consistency.

4 Make sure to SHARE all of your content on social media. One important SEO ranking factor is social signals (social sharing). The search engines will determine whether your content is popular or not based on social signals, which is why it s important to share all of your content on as many different social media platforms possible. Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, etc Automate with Jetpack plugin (Publicize)

5 Make your content GREAT or EPIC. Focusing on creating QUALITY content will take care of most promotion and marketing for our content. If your content is amazing, people will naturally share and promote your content for you. Make it EASY for people to share your content (SumoMe plugin). Once you attract followers and subscribers, they will start sharing and promoting your content with others.

6 Find places online where people are interested in your niche or content and share it with them. Facebook Groups Search for your niche keywords in Facebook, find groups related to your niche, join them and contribute by sharing content with the group members. Forums or Message Boards Search for your niche keywords in Google, find forums related to your niche, join them and contribute by sharing content with the members.

7 Blogs Search for your niche keywords in Google, find other blogs related to your niche and contribute by leaving thoughtful comments and linking to your content in a helpful way. Bookmark your content on social bookmarking sites. Manually submit your content to Digg, Reddit, StumbleUpon, Scoop.it, Delicious, etc You can outsource this to a virtual assistant or hire someone on Fiverr to do this for you.

8 Guest blogging Find other blogs in your niche and contact them to ask if you can contribute an article or piece of content to their blog. Focus on adding value to them - in exchange, request to be able to link back to your blog or a piece of content on your website. Submit and publish articles to popular blogs or directories in your niche. Find the top news or content blogs/directories in your niche and become a guest contributor for them. LifeHack.org, EliteDaily, Medium, Quora, EzineArticles, etc

9 ASSIGNMENTS CREATE A CONSISTENT SCHEDULE FOR ARTICLE CREATION. PUBLISH MORE HIGH QUALITY ARTICLES! START PROMOTING AND MARKETING ALL OF YOUR BLOG ARTICLES WITH THE STRATEGIES MENTIONED IN THIS VIDEO.

10 THANKS FOR WATCHING. LEAVE A COMMENT BELOW.