Outline What is a search engine?

Transcription

1 Search Engine

2 Outline What is a search engine? To find your website through search engine? What is the importance of search engines? What are the advantages of search engines? About Search Engine famous "Google" What does it mean to Google? History of Google Search Engine The development of the Google search engine How to return the results in the Google search engine? 2

3 What is a search engine? 3

4 What is a search engine? Definition: A computer program that retrieves documents or files or data from a database or from a computer network (especially from the internet) A web search engine is designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information and other types of files. 4

5 What is a search engine? (continued.) A search engine is an information retrieval system designed to help users to find information stored on a computer system. A search engine is a website or type of software, that searches files across the internet for specific keywords or phrases defined by the user. 5

6 To find your website through search engine? The top 10 lists on Search engines and how they rely on the following items to find a site and help you gain good positioning: 1. Meta tag data the keywords that place a customer or viewer to your site, required for every single page, 20 meta tags per page. 2. Description tags your site descriptions on every page of your site 6

7 To find your website through search engine? (continued.) 3. Title tags the titles that show up at the top of your windows 4. Content the more pages the better, link your pages to each other and add relevant data throughout your site to gain better positioning. 5. Site map - every site should have one, it will get you the positioning you are seeking for your website. 7

8 To find your website through search engine? (continued.) 6. Alt tags make sure all of your images have been tagged with accurate names. 7. Social networking sign up for free sites like myspace.com, they bring much needed traffic and give you saturation in the marketplace, more is better 8. Monthly SEO services this will help maintain positioning with the search engines and keep you at the top of the lists. 8

9 To find your website through search engine? (continued.) 9. Tracking and reporting Google Analytics is one of the best resources on the web today and it s free to use. 10. Competitive analysis Know what your competition is up to you, look at their keywords and study the algorithms. A good SEO marketer can help you with this type of reporting Search engine traffic doesn t just grow over time. You need to position your site with search engines through search engine registration and optimization, we call this the organic search 9

10 What is the importance of search engines the search engines are not simple. They include incredibly detailed processes and methodologies, and are updated all the time. This is a bare look at how search engines work to retrieve your search results. All search engines go by this basic process when conducting search processes, but because there are differences in search engines, there are bound to be different results depending on which engine you use. 10

11 What is the importance of search engines (continued.) Nearly 90% of traffic to most web sites is found by using a search engine. Anyone finding your web site through a search engine is a potential customer because they have decided before finding your web site that they need what you are selling and are looking for you specifically. 11

12 What is the importance of search engines (continued.) Studies have shown that search engines provide better results than other forms of online advertising. Major search engines attract more distinct visitors than almost any other Web site. 12

13 What are the advantages of search engines? There are three very compelling advantages of most search engines. 1. The indexes of search engines are usually wide, representing significant portions of the Internet, offering a wide variety and quantity of information resources. 2. The growing sophistication of search engine software enables us to precisely describe the information that we seek. 3. The large number and variety of search engines enriches the Internet, making it at least appear to be organized. 13

14 URL Website URL : describes a location and means for obtaining a resource IP Address : DNS 14