Advanced Digital Marketing Course
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1 Advanced Digital Marketing Course Address: Office No. 207, Adinath Shopping Center, Pune-Satara Rd, Pune , Maharashtra Call Us on /
2 What you will get? 100% Practical Training Working on Live Project 100% Job Assistance 10+ Years Experienced Faculty Customized Digital Marketing Course Book Google Adwords & Analytics Certification Institute Certificate Why DigiQuest Pune? We are Google Partner More than 2000 students trust us & counting Google Certified Faculty Industry Leader Transparent Training Process Learn best proven & implemented strategies Core Knowledge Sharing Who can Join? Job Seekers for Career Growth Professionals to Reach targeted audience Self Employed to grow their business Students to make career or future planning Home Makers can become entrepreneur IT Professional to enhance career Who like challenges Our Founder s Message Batch Timing Batch Time Duration (Hours) (Mon-Web-Fri) M 08 AM to 11 AM 60 (Tue-Thus-Sat) 10 AM to 01 PM 60 Weekend Batch 10 AM to 2 PM 60 (Mon-Web-Fri) E 6:30 PM to 8:30 PM 60 The world of marketing is transforming to digital. We see great impact of global market & chaos induced Digital Marketing. Term DigiQuest is bound to offer a digital marketing course which promise to enhance your career or business through digital marketing! Mr. Gaurav Mulherkar 2
3 Advanced Digital Marketing Course Module 1--INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING) 1.1 What is Digital Marketing? 1.2 Evolution of Digital Media 1.3 Digital Marketing Ecosystem 1.4 Digital Marketing Process 1.5 Scope of Digital Marketing 1.6 Digital Marketing Vs Traditional Marketing 1.7 Web ecosystem, website, domain, sub domain 1.8 SEO Friendly Website. Module 2 --BUSINESS ANALYSIS FOR ONLINE MARKETING 2.1 Business 2.2 Products / Services 2.3 Target Customer Profiling, location 2.4 USP Unique Selling Points 2.5 Competition Analysis 2.6 Marketing Objectives & Budgets Module 3 SEO On-page & Web designing concepts (SEO FRIENDLY WEBSITE CREATION) 3.1 Domain Management 3.2 Web Hosting Management 3.3 Website Index 3.4 Concept / Positioning 3.5 Navigation, Layouts, color scheme, fonts 3.6 Call to action 3.7 Keywords Research from Google Keyword planner 3.8 Creating Mobile Friendly Website 3.9 Meta tags --Descriptions, Keywords, Robots, Author, Country 3.10 Image naming Image descriptions ALT tag creation 3.11 Redirection Tags, Heading tags ( H1 to H6) 3.12 Anchor Text, link title 3.13 Content writing, SEO friendly content writing 3.14 Project Documents 3.15 How Search Engine Works & Types of search engines 3.16 Sitemap html & XML, Robots File 3.17 Google Keyword Planner Module 4 -- SEO (SEARCH ENGINE OPTIMIZATION) OFF PAGE OPTIMIZATION 4.1 What is organic search? 4.2 What is Google Page rank and how to increase it 4.3 What is Back linking, Importance of back linking 4.4 Directory submissions, forum submission 4.5 Business Listing, Search Engine Submission 4.6 Portal Submission, Article submission 4.7 Press Release submission, Blog posting 4.8 Social Networking, social bookmarking 4.9 Increasing website visit through blogging, Social Media 4.10 Comment writing, Discussion in Forum Project Documents 3
4 Module 5 --GOOGLE ALGORITHAMS 5.1 How Search Engine Works 5.2 Google Algorithm updates 5.3 When Google penalize the website 5.4 Google Hummingbird Algorithm 5.5 Google Panda Algorithm 5.6 Google Penguin Algorithm 5.7 Google EMD Updates Module 6 -- BLOGGINGTO GET MORE WEBSITE VISIT &BACK LINKS 6.1 Blogging Objectives 6.2 Deciding Topic of Blogging 6.3 Selecting the Right Platform 6.4 Designing Blog 6.5 Getting Most out of Blog 6.6 Project Documents Module 7 SEM GOOGLE ADWORDS SEARCH & DISPLAY ADS (PPC) 7.1 Google Ad words Concept 7.2 Pay Per Click Overview (PPC) 7.3 Devising PPC Strategy 7.4 Google Ad-word account Set Up 7.5 Landing Page UI / UX, Call to Action 7.6 Ad Writing Techniques 7.7Setting Billing Preferences 7.8Setting Up Campaign 7.9 Managing Different Campaign 7.10Creating Ad Groups 7.11Ad writing skill 7.12Finalizing key words -- Keywords, Negative keywords 7.13Bid Management CPA Bidding, Position Preference 7.14Optimizing Quality Score 7.15Click Through Rate (CTR) 7.16 Remarketing, Affinity, In-Market, Similar to campaigns 7.17 Display & Video Formats 7.18 PPC &Google Analytics 7.19 Reporting system 7.20 Measuring ROI 7.21 Project Documents Module 8 GOOGLE ANALYTICS& WEBMASTER 8.1 Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting 8.2 Data Type: Dimensions Vs Metrics 8.3 Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking 8.4 Tagging with your site with Google Analytics code, setting up Google analytics account 8.5 Filtering reports for your Business, Different Traffic, Conversion and User Engagement 8.6 Reports for Next Strategy 8.7 Google webmaster tools 4
5 Module 9 -- SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION) 9.1 What is social Media &its impact on business 9.2 Face Book -- Building& Managing Fan base, Promotional Strategy 9.3 Facebook Marketing 9.4 Types of Facebook ads, Facebook ads Vs Google Ad words 9.5 Leveraging LinkedIn s Professional Network 9.6 How to use LinkedIn for lead generation for B to B Business 9.7 Twitter, Instagram as a Marketing tool 9.8 YouTube Marketing 9.9 Slide share, Flicker, Google+, other social media platform 9.10 Real world to online socializing 9.11 Forums Discussion 9.12 SMO Tools Module MARKETING & MOBILE MARKETING 10.1 Marketing Tool / marketing software 10.2 Creating Account for Marketing Lists / data Content Relevance, Timing, Incentive, Creative, attributes 10.5 Designing Mailers, template model 10.6 Rolling Out Mailers 10.7 Finding Subscribers to Mailers 10.8 Viral s, third party newsletter 10.9 Setting up account for Bulk SMS Naming the Campaign & SMS SMS Content Project Documents Module ONLINE REPUTATION MANAGEMENT 11.1 Getting Started with Online Reputation Management 11.2 Creating online reputation 11.3 Listening to Online Audience 11.4 Establishing Reputation 11.5 Responding to Crisis Module 13 Google Assistant Optimization 13.1 Getting Started with Google Assistance 13.2 Google Assistance Friendly website Structure 13.3 AMP Accelerated Mobile Page Module 12 Google Adsense 12.1 Setup Adsense Account 12.2 Google Adsense Policy 12.3 Create Google Ads 12.4 Learn to place Ads on website 12.5 Google Adsense ads Techniques 12.6 Google Adsense Reporting Module 14 ASO (App Store Optimization) 14.1 Mobile App Optimization 14.2 Promote Mobile App 14.3 App Reputation Management 5
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