What is Google Analytics? What Can You Learn From Google Analytics? How Can Google Analytics Help Your Business? Agenda

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1 What is Google Analytics? What Can You Learn From Google Analytics? How Can Google Analytics Help Your Business? Agenda

2 Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website s traffic and traffic sources and measures conversions and sales. It s the most widely used website statistic service. The basic service is free of change and a premium version Google Analytics which is available for a fee. What is Google Analytics?

3 Why Use Google Analytics?

4 Why Use Google Analytics?

5 How does all of my marketing work together? Where do users come from? What do people do while on my site? How do people find my site? How Can Google Analytics Help?

6 Google Analytics Interface

7 Google Analytics Metric Definitions

8 Real Time current website activity Audience who visited the site Acquisition how did they discover your site Behavior what did they do while on the site Conversions measuring results Google Analytics - Reports

9 Real Time current website activity Google Analytics Real Time Report

10 Google Analytics Real Time Report

11 Audience who visited the site Google Analytics Audience Report

12 Google Analytics Audience Report

13 Country State City Metro Google Analytics Audience Report

14 New vs. Returning Users Google Analytics Audience Report

15 Frequency & Recency Google Analytics Audience Report

16 Mobile Device Type Google Analytics Audience Report

17 Browser & OS Google Analytics Audience Report

18 User Flow Google Analytics Audience Report

19 Acquisition how visitors discovered your site Google Analytics Acquisition Report

20 Direct Organic Search Referral Paid Search Social Display Other Searches on Google, Yahoo & Bing Traffic from other websites Visits from clicks on paid ads (SEM) Visits from social media Any clicks from your blast / enewsletter Visits from clicks on your digital display campaign Catch all bucket! Google Analytics Default Channels

21 Direct Organic Search Referral To help Google Analytics correctly organize your data use UTM codes within your URL links Paid Search Social Display Other medium=ppcl&utm_campaign=marpromo Google Analytics Default Channels

22 Google Analytics Acquisition Report

23 Google Analytics Acquisition Report

24 Google Analytics Acquisition Report

25 Google Analytics Acquisition Report

26 Google Analytics Behavior Report Behavior what did they do while on the site

27 Google Analytics Behavior Report

28 Google Analytics Behavior Report

29 What is a Conversion?

30 Conversion an action taken on your website that is important to your business

31 Conversions how is site moving your business forward? Google Analytics Conversions Report

32 Examples of On-Site Goal Conversions Contact Us Page Form Fill Thank You Page Time Spent on Site Pages Viewed Google Analytics Conversions Report

33 Google Analytics Conversion Report

34 Last Click Interaction Model KPI Display Paid Ad Organic Direct Google Analytics Conversions Report

35 Google Analytics Conversion Report

36 Additional Considerations Google Analytics Additional Considerations

37 Use Annotations Google Analytics Additional Considerations

38 Filter out Bots in Settings Google Analytics Additional Considerations

39 Enable Demographic & Interest Reports Google Analytics Additional Considerations

40 Enable Demographic & Interest Reports Google Analytics Additional Considerations

41 Link Google Analytics to AdWords Campaigns Ties user behavior back to specific keywords Shows GA on site data for each campaign, ad group, keyword and ad copy Allows for greater optimization potential Google Analytics Additional Considerations

42 Google Analytics Resources

43 Consider Google Analytics Certification

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