What is Google Analytics? What Can You Learn From Google Analytics? How Can Google Analytics Help Your Business? Agenda
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1 What is Google Analytics? What Can You Learn From Google Analytics? How Can Google Analytics Help Your Business? Agenda
2 Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website s traffic and traffic sources and measures conversions and sales. It s the most widely used website statistic service. The basic service is free of change and a premium version Google Analytics which is available for a fee. What is Google Analytics?
3 Why Use Google Analytics?
4 Why Use Google Analytics?
5 How does all of my marketing work together? Where do users come from? What do people do while on my site? How do people find my site? How Can Google Analytics Help?
6 Google Analytics Interface
7 Google Analytics Metric Definitions
8 Real Time current website activity Audience who visited the site Acquisition how did they discover your site Behavior what did they do while on the site Conversions measuring results Google Analytics - Reports
9 Real Time current website activity Google Analytics Real Time Report
10 Google Analytics Real Time Report
11 Audience who visited the site Google Analytics Audience Report
12 Google Analytics Audience Report
13 Country State City Metro Google Analytics Audience Report
14 New vs. Returning Users Google Analytics Audience Report
15 Frequency & Recency Google Analytics Audience Report
16 Mobile Device Type Google Analytics Audience Report
17 Browser & OS Google Analytics Audience Report
18 User Flow Google Analytics Audience Report
19 Acquisition how visitors discovered your site Google Analytics Acquisition Report
20 Direct Organic Search Referral Paid Search Social Display Other Searches on Google, Yahoo & Bing Traffic from other websites Visits from clicks on paid ads (SEM) Visits from social media Any clicks from your blast / enewsletter Visits from clicks on your digital display campaign Catch all bucket! Google Analytics Default Channels
21 Direct Organic Search Referral To help Google Analytics correctly organize your data use UTM codes within your URL links Paid Search Social Display Other medium=ppcl&utm_campaign=marpromo Google Analytics Default Channels
22 Google Analytics Acquisition Report
23 Google Analytics Acquisition Report
24 Google Analytics Acquisition Report
25 Google Analytics Acquisition Report
26 Google Analytics Behavior Report Behavior what did they do while on the site
27 Google Analytics Behavior Report
28 Google Analytics Behavior Report
29 What is a Conversion?
30 Conversion an action taken on your website that is important to your business
31 Conversions how is site moving your business forward? Google Analytics Conversions Report
32 Examples of On-Site Goal Conversions Contact Us Page Form Fill Thank You Page Time Spent on Site Pages Viewed Google Analytics Conversions Report
33 Google Analytics Conversion Report
34 Last Click Interaction Model KPI Display Paid Ad Organic Direct Google Analytics Conversions Report
35 Google Analytics Conversion Report
36 Additional Considerations Google Analytics Additional Considerations
37 Use Annotations Google Analytics Additional Considerations
38 Filter out Bots in Settings Google Analytics Additional Considerations
39 Enable Demographic & Interest Reports Google Analytics Additional Considerations
40 Enable Demographic & Interest Reports Google Analytics Additional Considerations
41 Link Google Analytics to AdWords Campaigns Ties user behavior back to specific keywords Shows GA on site data for each campaign, ad group, keyword and ad copy Allows for greater optimization potential Google Analytics Additional Considerations
42 Google Analytics Resources
43 Consider Google Analytics Certification
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