EMA Digital Supply Chain Ini3a3ves. Sean Bersell/EMA
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1 EMA Digital Supply Chain Ini3a3ves Sean Bersell/EMA
2 Digital Supply Chain Ini3a3ves Digital Supply Chain Commi6ee Fric9on Points Workgroups Standards, Specifica9ons, Best Prac9ces
3 Digital Supply Chain Ini3a3ves Metadata Content Availability Metadata ( Avails ) Entertainment Iden9fier Registry (EIDR) Media Manifest Specifica9ons Mezzanine File Specifica9ons Ra9ngs Transac9onal Repor9ng Quality Control Nomenclature Standardiza9on Closed Cap9oning Best Prac9ces Image File Specifica9ons and Best Prac9ces
4 Data Distribu3on Framework Studio Distribution Avails Ordering Reporting Retailer Sales MDDF Defined MDDF Supported Sales Fulfillment Studio Mastering Mezz Distribution Entity Asset Request Delivery Retailer Fulfillment Consumer Experience Extras/VAM Interactivity Interactivity Preprocessing Player Interactivity Server Interactivity Package
5 EMA Avails & Ra3ngs Jason Peña/Google Play
6 Avails Workgroup Update Ra9ngs Workgroup Update
7 Avails Workgroup Update Mission Standardize the communica9on of avails from content providers to digital retailers, and thus eliminate inconsistency and inaccuracy in avails informa9on. Accomplishments Released EMA Avails 1.7 (Excel) and 2.2 (XML) (h6p:// New fields/terms, deprecated fields/terms, label changes, newly required, best prac9ces, new support for Avails XML Support for bundles, en9tlements IDs, emerging technologies and more Released 1.7 Validator (h6p:// Released Java library to translate between Excel and XML (h6ps://github.com/movielabs/availslib) Goals for 2017 Define EMA Avails 1.6 to 1.7 translator Define Adop9on Roadmap Next Steps Joint Working Group scheduled for May 8 th in HBO
8 Ra3ngs Workgroup Update Mission Iden9fy the ra9ng system and values for each territory Define best prac9ces for territories with no formal ra9ng system Inves9gate the feasibility of establishing a common repository for ra9ngs by 9tle in each territory Accomplishments Released Ra9ngs 2.3 (h6p:// Goals for 2017 Establish process for reviewing the ra9ngs systems and values on a quarterly basis Iden9fy best prac9ces for handling territories with no ra9ng system or mul9ple viable systems Establish a framework for content owners to obtain ra9ngs, poten9ally through 3rd party Next Steps Next Mee9ng Tuesday, January 17
9 Metadata and Media Manifest Craig Seidel/MovieLabs
10 Spec Updates Features, improvements and fixes, such as: VR/AR/MR/360 video, audio Improved app and image descrip9ons Supply and Interac9vity-driven improvements Periodic update (every months)
11 Specs Published Core Specs Common Metadata V2.5 Media Manifest V1.6 Metadata Media Entertainment Core (MEC) V2.5 Ra9ngs V2.3 Delivery Media Manifest Core (MMC) based on MM 1.6 Interac9vity Cross-Plajorm Extras (CPE) Manifest based on MM 1.6 CPE Applica9on Data, v1.0 CPE Style, v1.0
12 Specs Rela9onships Product Defini3on Content Delivery EMA Avails Media Manifest Product Defini9on Media Manifest Core (MMC) Best Prac9ces for Delivery CPE-Manifest CPE-AppData CPE-HTML CPE-Appearance Best Prac9ces for IMF Common Media Manifest* CPE Media Entertainment Core (MEC)* Common Metadata* *Almost every spec references Common Metadata Most reference Media Manifest and MEC
13 Common Metadata & MEC v2.5 Backwards compa9ble! VR/AR/MR (VARM) and 360 video and audio (e.g., Ambisonics) Be6er Applica9on descrip9on (e.g., required accessories) Be6er image descrip9on (e.g., purpose) Video capture (e.g., anima9on) Be6er alternate/commentary track descrip9on Data to support supply chains Clarifica9ons and correc9ons
14 Media Manifest v1.6 Backwards compa9ble! Media Manifest Incorporates Common Metadata 2.5 changes Addi9onal support for VARM/360 video/audio Be6er support for: preorder, image delivery, text objects And more MMC (delivery) and CPE-Manifest inherit Media Manifest improvements Same schema Includes Validator
15 Cross-Plajorm Extras CPE Manifest takes advantage of CM 2.5 and MM 1.6 Validator tool and library provided CPE Style and CPE Applica9on Data published Check out Comcast Enhanced Extras Suicide Squad on Vudu app WB Movies All Access app
16 Where to find /md /cpe /md /manifest /mec /mmc /html /manifest /appdata /style Common Metadata Common Media Manifest Media Entertainment Core (MEC) Media Manifest Core (MMC) CPE-HTML CPE-Manifest CPE-AppData CPE-Style /profiles /prac9ces hpp:// CPE Interac9vity Profiles CPE Best Prac9ces (App and other)
17 EIDR Kip Welch/MovieLabs
18 EIDR Update Digital EMA Forum Registry 1.1 million records Membership Europe now 20% of membership Japan and China in discussions Use Cases in Place Digital Supply Chain: Google Round Trip from Avails to Financial Reporting MVPD/Broadcast: EIDR Video Service ID showing up in SCTE 35 message Use Cases in Development Measurement Business Intelligence Don Dulchinos
19 Membership Ecosystem 19
20 DEG Tech & Ops CommiPee Priori3es Mark Sgriccia/Lionsgate Christopher Stefanidis/Disney
21 DEG Priori3zed Ini3a3ves RANK TOPIC PRIORITY 1 EMA Avail Spec - Movies 2 EMA Avail Spec - TV 3 Localiza9on 4 EIDR 5 Common Metadata/MEC 6 Common Media Manifest 7 Ra9ngs 8 EMA Repository 9 Repor9ng Standardiza9on & Adop9on 10 Mezzanine File Specifica9on/IMF 11 SVOD 12 Artwork/ Image File Standardiza9on 13 3rd Party Data Aggregator/Storefront Management 14 Cross-Plajorm Extras 15 QC Nomenclature Strong correla9on w/ EMA Weak correla9on w/ EMA
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