I m a new dad 30/06/10
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- Jessie Tucker
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2 I m a new dad
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8 Doing the Research Doing the Research Create client persona Imagine users Invent user personas Variety User states - examples
9 Doing the Research Engage Client Survey and communications forms Site map fow chart Visio, Illustrator, Word, Smartdraw there are a lot of free solutions as well
10 Doing the Research Gather T echnical Constraints Early Screen flows Getting from point to point
11 Doing the Research Search Engine Optimization No black hat tactics - or be banished from search engines. Keywords and phrases Findability Identify appropriate site Navigate the pages
12 Doing the Research Open Standards Semantic markup Machine readable content Web Standards Project
13 Doing the Research Hands On User T esting Get a few friends together to go through the site and give you feedback.
14 Doing the Research What content do you want on your site? What is the purpose of your site? What pages would be on your site?
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16 Content Is King Write to be found Main message first Revise, revise, revise Do not assume that your first draft is the best you can do. Write a draft. Leave it for a day or so. Go back to it and try to make your point even more clear. Spelling and Grammar check Do a Readability Test
17 Content Is King Keep paragraphs short Keep sentences short Use fragments - FAQ: don t repeat question Use the users words Think globally - ESL Give examples
18 Content Is King Design for Scanning Most users scan Then they use search Get rid of needless words - happy talk Use headings, bullets, lists Tables for TABULAR DATA (ONLY!) F pattern and ad blindness
19 Content Is King F pattern
20 Content Is King Ad Blindness
21 Content Is King Use Images and Icons Images convey, clarify message - USE ALT! Screenshots, videos Icons help user find content, utilities
22 Content Is King T arget All Devices Mobile views rising 18%/mo (csun.edu) JavaScript, PDF, Flash - may lack support Test - turn off JavaScript and images MAKE IT ACCESSIBLE to everyone! Create print style sheet with CSS W3C mobile web resource Mobile emulators
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24 The Way It Looks Design Affects Usability Aesthetically pleasing objects appear to be more effective Professional design increases trust, especially for transactional site Design can create order and instill peace and serenity Important when asking user to fill out lengthy form
25 The Way It Looks Contrast Compel viewers to view where you want them to With intelligent contrast and callsto-action users will follow along
26 The Way It Looks
27 Don t forget white space.
28 Important stuff gets more white space
29 The Way It Looks Focus Westerners typically begin reading a page of information in the upper left hand area If you place highly conspicuous (according to contrast) in upper left it will most likely be seen and consumed first by Western users
30 The Way It Looks Focus Horizontal and vertical grids help reduce noise and complexity
31 The Way It Looks Make Something Stand Out for Attention and Action Use purposeful intentional contrast Avoid small differences Don t violate overall design Continue same convention elsewhere
32 T he web is used by people
33 Real People, not users
34 People with babies
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39 I m a new dad
40 This is my daughter AnnaSophia
41 And when she s dreaming she keeps telling me she want s to be
42 A surfer when she grows up.
43 So daddy s has started to research her passion.
44 But I live in Huron County. Where am I going to research surfing around here?
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49 I ll just.
50 Google it
51 SERP : Search Engine Results Page.
52
53
54 e h T e t n I n r t e
55 Surfing n I e t n r t e Places to
56 Relevant Results! The Internet
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60 Websites 234 million The number of websites as of December million Added websites in 2009.
61 Domain names 81.8 million.com domain names at the end of million.net domain names at the end of million.org domain names at the end of million The number of country code top-level domains (e.g..cn,.uk,.de, etc.).
62 Internet users 1.73 billion Internet users worldwide (September 2009). 18% Increase in Internet users since the previous year. 738,257,230 Internet users in Asia. 418,029,796 Internet users in Europe. 252,908,000 Internet users in North America. 179,031,479 Internet users in Latin
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64 I can find it!
65 I can find it!
66 l l a e How do search engines R work? y RESU L TS
67 1. New web site is posted, linked to, or has its content altered
68 2. SE s spiders crawl the page
69 Skims text, image descriptions, meta data, page titles, and URL
70 Follow links, count links in and out
71 3. Index key terms, count word frequency Searc h Wiki Engine SEO SEM We Keywords: Words that are used by b search engines to determine the topic of a given web page.
72 4. Weight algorithm This Page Other Pages
73 Sites are ranked according to their key term rank 9 Tons 10 Tons 8 Tons 6 Tons
74 Why do we care?
75 En n i a t r e t Info r m Why do we build websites? Gro d a u s r Pe ew Engag So c iali e z e
76 The Old Way
77 The Store Front
78 Location! Location!
79 Searchin g
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81 The New Way
82 The Store Front
83 Location! Location!
84 Searchin g
85 Your front door is only as good as the number of people who walk through it To walk through they have to fnd the door
86 What is Web Traffic?
87 What traffic measurements actually monitor
88 1. The number of visitors Unique Visitor: Identifed by a unique IP address, the most accurate measurement of web
89 2. The average number of page views per visitor Bounce Rate: % of people who visit only one page of a site
90 3. Average visit duration Average page duration
91 4. Busy times the most popular viewing time
92 5. Most requested pages, entry pages, exit pages P age Views: How many times has the URL been requested
93 6. Top paths P aths: the sequence of pages viewed by visitors from entry to
94 7. Referrers T rackback: Links that refer back to your site and drive
95 Page Hits Page Views P age Hits: A request for a single file (image, text, audio
96 How is your traffic?
97 Ten Tips To Increase Traffic
98 Be Bold
99 Deep Linking
100 Become A Foreigner
101 Social Bookmarking
102 Newsletters
103 First Come First Served
104 Multiple Domains
105 Article Exchanges
106 Titles for Links
107 Not Anchor Text
108 Site Map
109 Tools
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