DIGITAL MARKETING TRAINING INSTITUTE IN CHANDIGARH VISUAL MEDIA ACADEMY SCO ,BASEMENT,SECTOR 34-A CHANDIGARH CONTACT NO ,

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2 DIGITAL MARKETING TRAINING INSTITUTE IN CHANDIGARH VISUAL MEDIA ACADEMY SCO ,BASEMENT,SECTOR 34-A CHANDIGARH CONTACT NO ,

3 Digital marketing is a valuable asset to your business s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness as much as 80 percent.

4 Able to reach vast number of potential consumers at one time. Consumers are exposed to the brand and the product that is being advertised directly. Easy to access as well it can be accessed ant time place. Its reach is so large.

5 Product promotion is one of the necessities for getting your BRAND in front the public ant attractive new customers. Brand positioning. Increase visibility. Build brand value. Improve revenue. To compete in market. To educate people. To spread awareness.

6 Entertainment Technology E-commerce Education Marketing and advertising Sports Television Publishing

7 FLEXIBLE TIMING 10+ CERTIFICATION 100% JOB ASSISTANCE LIVE PROJECT TRAINING NO REGISTRATION FEES NO CERTIFICATION FEES 100% PRACTICAL WEEKEND AND WEEKDAYS SMALL BATCHES

8 Social media optimization Off page optimization Link Building Web 2.0 On Page optimization Certificate preparation Off Page & Optimization Search Engine Submission Google Adwords Social Bookmarking Multimedia Marketing

9 Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

10 Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e- marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

11 An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. When normal people search in google its called layman. When digital marketer search in google it called keyword. TYPES OF KEYWORDS:- 1. BROAD MATCH 2. SHORT TAIL 3. LONG TAIL

12 HOW DO A ONLINE MARKETING 1) Choose the right keyword and optimization your site for search. 2) Create mobile optimize and user friendly website. 3) Publish blog post regularly. 4) Conduct if needed marketing/ppc companies. 5) Encourage convension on social media accounts. 6) Publish online press release

13 Systems Analysis and Design, an interdisciplinary part of science, may refer to: Systems analysis, a method of studying a system by examining its component parts and their interactions. Structured data analysis (systems analysis), analysing the flow of information within an organization with data-flow diagrams.

14 Digital Marketing: Digital Marketing is modern way of marketing Technique. In which we promoting, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, you tube..etc. Traditional Marketing: Traditional marketing is old way of marketing Technique. It refers kind of promotion, advertisement, includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. in which companies are used in the early period to market their product.

15 A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes.

16 The conclusion of digital marketing has now become a hot topic for discussion. Modern technology has changed a lot. Besides the growth of modern technology, the technique of businesses has also changed. In this regard, digital marketing comes to take the leading position. Modern generation does not want to go to any shop or shopping mall to buy anything. They want to buy everything online. So, the various companies always try to stay connected with their consumers or customers via the internet. To get the best of it, consumers and marketers must know the advantage and disadvantage of digital marketing.

17 DIGITAL MARKETING TRAINING INSTITUTE IN CHANDIGARH Visual Media Academy SCO ,BASEMENT,Sector 34-A Chandigarh Contact no ,