Always in Focus. Clarity in a split second. Every time. Everywhere.

Transcription

1 Always in Focus Clarity in a split second. Every time. Everywhere.

2 Making every moment memorable Memorable moments can be over before you know it. Hoyalux id MyStyle V+ is the new individualized progressive lens from HOYA that gives your patients crystal clear vision in a split second, putting everything in instant focus. Every time, everywhere. 1 Correcting visual imbalance 73%* of European presbyopes have a different prescription for right and left. Even with the smallest prescription difference the position at which light rays pass the lens will be different for right and left. This will lead to a visual imbalance that can cause asthenopic complaints, such as tired and burning eyes and headaches. Such symptoms are often vague, not directly noticed or even considered to be linked to their glasses. L: 13.3 mm Add.45 D L: S +.00 Add.50 D R: 14.7 mm Add.5 D R: S Add.50 D 1 Unsurpassed binocular performance 73%* of European presbyopes have a different prescription for right and left. Hoyalux id MyStyle V+ is the world s first progressive lens that takes into account this difference and balances the design performance between the two utilizing the unique Binocular Harmonization Technology. The result is: constant stability A world s fi rst: Binocular Harmonization Technology Hoyalux id MyStyle V+ is the world s first progressive lens that considers the right and left prescription individually as components to calculate the required binocular lens design. This patented Binocular Harmonization Technology ensures the correction is appropriate at each point of the lens, exactly according to the needs of each eye. The result: constant stability Taking individualization to the next level new Each person is unique. Hoyalux id MyStyle V+ offers an unprecedented level of individualization. Utilizing the new Hoya identifier the distance, intermediate and near areas are independently tailored to the needs of each individual patient. For the clearest, most stable vision in all those moments that matter so much to them. 3 Real life verifi cation for guaranteed perfection The creation of a precise product like Hoyalux id MyStyle V+ depends on the accuracy of its calculation, validation and production. Part of InnoVision, the revolutionary Binocular Eye Model (patented) guarantees the visual performance for real life circumstances. So your patients experience more stable images and better depth of vision in all situations. 73% of European presbyopes have a different prescription for left and right eye *Hoya data: European progressive lens orders

3 The next step in tailoring to the individual When designing a lens, it is essential to have accurate input on the wearer. Not only input on the prescription and required correction, but also on the individual characteristics of the wearer. People don t come in standard versions, everyone is unique. There are differences in the activities in which they engage, their lifestyle, the way they wear their frame, their prescription, and also in the experiences they have had with previous glasses. Unlimited Design Variations NEW Hoya identifier With the new Hoya identifier all elements that can influence the choice of the appropriate distance, near and intermediate area are recorded step by step. The sequence in which these steps are dealt with can be tailored to your needs, and all information recorded with visureal will be automatically populated. Ordering is easy, as all information is transferred with the press of a button. Only one solution counts: An individual one MyStyle V+ takes into account all the variables that that are specific for your customers. visureal identifi er HoyaiLog Hoya s new portable video measurement system takes the following measurements: Shape data Monocular PD s and fitting heights Frame corneal vertex distance Wearer s pantoscopic angle Frame face form angle (curvature) NEW lifestyle module The new Hoya identifier has an improved way of recording the lifestyle of the wearer to the greatest detail. The identifier algorithm categorises which percentage of the day is spent outdoors or inside, considers different lifestyle profiles, and conducts an in-depth analysis of digital media use, reading behaviour, driving, sports and professional working environment. But there is no need to worry about the time spent on one consultation. The new Hoya identifier process can be shortened as needed, for your comfort and that of your customer. New Hoya visureal Accurate and easy to use. Anywhere in your shop. Independently tailored areas: far, intermediate and near. With all the information recorded, the new Hoya identifier algorithm will calculate the optimal design for far, near and intermediate distances, and then combine these into the ideal distribution for each customer. This unique system with virtually unlimited design variations guarantees a fully personalised profile for even the most extreme visual demands.

4 3 InnoVision and the Binocular Eye Model Five key satisfi ers InnoVision is the foundation from which Hoya creates its new technologies, designs and services. InnoVision rests on four pillars: Visual perception: Understanding how the human brain responds to various optical stimuli, such as blur. Visual experience: Realising the most accurate correction for any shortcomings in the complex visual system. Design verification: Constant verification of the design output ensures maximum visual performance and comfort for the wearer, in all situations and circumstances. Human behaviour: By monitoring people s behaviour, and mapping their needs and demands for different lifestyles, Hoya is able to create the perfect match of its products to the wearer. Innovations in vision As the third generation of Hoyalux id designs, Hoyalux id MyStyle V+ is the direct result of InnoVision. The first generation of Hoyalux id designs deployed Balanced View Control and id FreeForm Design Technology, revolutionary techniques that resulted in a major reduction in distortion and feelings of swim and sway. The second generation, represented by Hoyalux id MyStyle, with IDEA, took into account all elements that directly influence the way wearers see: their prescription, personal wearing parameters, previous glasses and current lifestyle. The Binocular Eye Model: Keeping focus in a dynamic world Each V+ design is evaluated with the revolutionary Binocular Eye Model, a patented binocular performance measurement programme which guarantees that each design is verified under real life circumstances before it goes into production. This ensures unprecedented binocular performance. The V+ designs therefore respond to the great demand for natural, stable vision in a dynamic, digital world that places high demands on our visual system. 1 3 Recent Hoya research among 1415 progressive lens wearers in seven European countries demonstrated that there are five key aspects that contribute most to wearer satisfaction: Ease of switching between the distance and near sections Ease of finding the reading section Viewing comfort while reading Clarity of image (absence of blur) Ease of adaptation Best performance Hoyalux id MyStyle V+ deals with these impressions head-on and ensures the best performance in precisely those five key aspects. Binocular Harmonization Technology for perfect and effortless focusing and excellent depth of vision. New lifestyle based individualization with the Hoya identifier leads to the clearest, most stable vision, in all moments that matter to your patients. Binocular Eye Model ensures unprecedented binocular performance so your customers experience natural, stable vision in a dynamic, digital world. Only the best materials and treatments Hoyalux id MyStyle V+ is available in the full line up of Hoya materials in white, tinted and photochromic and is systematically finished with Hoya s best antireflection treatments. The same research showed that thirty per cent of users a strikingly high number are worried about not being able to adapt to their new progressive glasses * Millward Brown User experiences with multifocal lenses, quantitative research in seven European countries n = 1415, May 013 The third generation, the V+ designs, are characterised by great attention to binocular vision. Always in Focus

5 Always in Focus Clarity in a split second. Every time. Everywhere. unprecedented binocular performance natural, stable vision in all moments that matter Hoyalux id MyStyle V+ and InnoVision are registered trademarks of Hoya Corporation. 013 Hoya Corporation. All rights reserved. Publication date: