SEO Get Google 1 st Page Rankings

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1 1. SEO can decrease your cost per acquisition Another benefit of SEO is that it is free. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the best SEO company. Unless you have experience in website coding and Google algorithms, you will need an SEO firm or agency to grow your rankings. 2. SEO does not involve any paid advertising You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas. 3. SEO builds trust and credibility People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing. 4. SEO is a long-term strategy SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm. 5. SEO makes your customers more informed Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision. 6. SEO influences purchasing decisions SEO significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use SEO to improve your conversions by significantly influencing the purchasing decisions of those on the web. 7. SEO increases customer attribution or touches While your awareness is increasing, SEO will simultaneously increase your customer attribution points. Attribution is the amount of times your audience sees your brand. The more times they see your business, the more likely they are to purchase from your business. Strong SEO rankings will help you dramatically increase your touch points with potential buyers. 8. SEO receives 90% more clicks than PPC SEO trumps paid advertising. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.

2 9. SEO can increase your website referrals SEO will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will you grow referrals, literally and figuratively! 10. SEO is measurable SEO is measurable. You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic. With the right tools (or SEO company), you will be able to measure which search keywords are the most valuable to your business. 11. SEO drives offline sales Do your customers do research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products. Therefore, SEO is a major contributor to driving offline sales. 12. SEO is more cost-effective than paid advertising This is an easy decision. SEO is more cost-effective than paid advertising. Once you rank high on search engines, you do not have to pay for clicks from search engines. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results. 13.Your competitors are using SEO to grow Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business. Eventually, if you are not using search to grow your business, you will not have a business! 14. SEO can give smaller businesses an edge on larger companies If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective SEO strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers. 15.SEO will help you gain market share Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives. Unless, they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75% of users never scroll past the first page of search results. 16. SEO will help you break into new markets SEO will help you break into new markets. Once your website is optimized, you can begin to expand your website to target other keywords. The keywords you choose can be new products or services you could offer. You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.

3 17. SEO increases the value of your business Your business becomes more valuable as your SEO rankings rise. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset. This is likely because SEO rankings tend to hold its value and sustain over the years. 18. SEO integrates all your online marketing activities SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design, content marketing, social media marketing services, and online advertising influences SEO. When all activities are integrated, your SEO rankings. 19. SEO improves your overall marketing ROI As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI from all your marketing activities will be higher. This will be explained in more detail in the next points below. 20. SEO is the best PR strategy SEO is the new PR strategy. It makes PR make sense. In order to rank high in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is, the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have. The of them two works hand-in-hand. 21. SEO will increase your social media followers SEO will add-on more social media followers. As your visitors are researching your website, they are likely to click your social media icons to follow you. An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers. 22. SEO will increase your newsletter subscribers SEO will increase your newsletter subscribers. If you have an newsletter signup form on your website, you can expect more subscribers as your rankings rise. This is because you are gaining more traffic to your website, and more exposure. For optimal results, provide an incentive on your website for people who subscribes to your newsletter. 23. SEO will increase your blog traffic SEO will increase your blog traffic. As your website s authority rises with search engines, a few things will happen. Your blog s individual ranking in Google will rise. Your blog content is more likely to be found on Google. And lastly, you will likely gain more referral traffic from your website by promoting your blog throughout your website. 24. SEO improves your website s click-through-rate High SEO rankings will improve your website s click-through-rate. Or, vice versa. You must have a high click-through-rate to improve your SEO. Click-through-rate is the amount of people who click your website divided by the amount of people you reached.

4 25. SEO improves your website s time-on-site As your click-through-rate rises, your website s time-on-site will likely increase as well. This is how long your website visitors are staying on your website. The longer your visitors stay on your website, the more likely they are to buy. Additionally, it will boost your SEO rankings as well. 26. SEO improves the safety and security of your website SEO will force you make your website safe and secure. This will protect your website visitors from viruses and fraud. Simultaneously, it will boost your rankings as secure websites will significantly influence your SEO rankings. 27. SEO improves the speed of your website As you are working on growing your website s SEO, you will improve the speed of your site. High-speed websites will help you offer the best user experience to your visitors. In addition, high SEO rankings will also correspond with higher-speed websites. 28. SEO will improve the user experience of your website As you can tell from the last few points, SEO will improve the overall user experience of your website. It is important that you keep in mind that Google s goal is to provide relevance to their users. To rank high in Google, your website must be relevant. In order to be relevant, you will have to offer a great user experience 29. SEO is growing SEO spending is forecasted to increase to $80 billion by SEO spending is likely to be higher than online advertising spending. SEO is growing for one reason. It works. Your business has an opportunity to jump on the SEO bandwagon before it becomes too saturated. 30. SEO is mobile Mobile is the future of online. And, 50% of all Internet users are mobile. This is likely to continue to increase. By optimizing your website for SEO, you are also preparing yourself for the next generation of marketing. Your website must be mobile-friendly. And, search engines will favor your website for optimizing your site for mobile. 31. SEO will help you stand out There are 250 million websites on the Internet. The average person will never know what most of the Internet has to offer. Higher SEO rankings will help you stand out from the millions of other websites. 32. SEO is laser-targeted SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers. The keyword targeting ability of SEO is one of the primarily reasons why it delivers the most qualified traffic to your website.

5 33. SEO traffic is the real deal SEO traffic is the real deal. The people visiting your website are not coming for fun. They are in actionable pain. They have real problems. They are looking for answers, and they clicked your website because they think you can find it with your business. If you add value, and understand your customers, you will have great success with SEO. 34. Increased brand awareness SEO can help your target audience become more familiar with your brand. Awareness is important because even if a website browser is not ready to purchase every time, having knowledge of your service will bring them back to you when it is time to purchase. 35. SEO rankings last forever Okay, not really. But honestly, it is extremely hard to screw up SEO rankings. You will likely remain in top positions, unless you use black-hat SEO practices. Black-hat SEO practices consist of frowned-upon tactics to trick search engines to rank your website. However, you are not going to have to worry about this. Why? Because you are going to use a trusted SEO company. Once you attain top placement, it is time to celebrate! Or, begin expanding to other keywords. 36. SEO can eliminate cold-calling and other traditional strategies Tired of passing out flyers? Tired of advertising in magazines and not seeing results? Tired of cold calling people and bothering people who will never want to buy from you? If your answer is yes, invest in SEO. 37. SEO can double, triple, or quadruple your business SEO can literally double, triple, or quadruple your business. SEO exposes you to the entire market of individuals searching for you. You can expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. The world becomes your marketplace with an effective SEO strategy. 38. SEO can help you attract talent SEO can help you attract talent. People looking for work also start their journey on Google. You can optimize your website to rank on Google for the positions you are hiring for. Avoid recruiting fees and acquisition costs by investing into a SEO strategy. 39. SEO is Affordable SEO is more affordable than advertising to increase your conversions. SEO pricing typically ranges from $800-$2000 per month. However, the return is invaluable. Once you rank #1 on Google, your website will receive thousands of free hits to your website. 40. SEO is the smartest marketing investment you can make The benefits of SEO are endless. SEO is the smartest marketing investment you can make. It is a longterm asset to your business. It generates traffic, leads, and sales. It does not require any advertising. Your customers are searching on it right now. And, one of your competitors are growing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of push advertising, invest into a SEO campaign today.