Common Home use IPTV Examples. YouTube Roku Apple TV Verizon Fios Triple Play (Internet, TV, Phone)

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2 What is IPTV? Internet Protocol television (IPTV) is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as a LAN or the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats

3 Common Home use IPTV Examples YouTube Roku Apple TV Verizon Fios Triple Play (Internet, TV, Phone)

4 Manufacturers in IPTV Market Space ATX Networks Exterity HaiVision Harman/AMX/SVSI Safari Montage Vbrick Vitec

The IP Network An IP network is a communication system of interconnected IP switches and routers It carries the IP data packets that transmit video, audio and other application specific information

6 The IP Network An IP network is a communication system of interconnected IP switches and routers It carries the IP data packets that transmit video, audio and other application specific information in an IPTV system Data may be transmitted as Unicast (point to point) or Multicast (point to multipoint) LAN (local area networks) and WAN (wide area networks) are considered private networks The Internet is a public network

supplied by the cable provider It allows you to output individual clear or Pro:Idiom encrypted IP streams and an EPG channel, for IPTV

7 CATV Gateways Main function is to convert a cable provider s encrypted RF/QAM signal into a streaming format that works over an IP network, without re-encoding each channel It tunes/demultiplexes and decrypts the cable channels desired using Multi-Stream CableCARDs, supplied by the cable provider It allows you to output individual clear or Pro:Idiom encrypted IP streams and an EPG channel, for IPTV distribution The output streams are MPEG-2 or H.264 encoded as Transport Streams, which are IPTV ready Other gateways types: Satellite, ATSC/8VSB, etc.

8 IP Encoders Main function is to convert baseband signals into compressed IP streams, ready for IPTV distribution Baseband Examples: HD/SD-SDI, HDMI, Component, Composite & VGA Used for converting and streaming local content, such as camera or media player feeds Common IPTV Encoding Formats: MPEG-2 and MPEG-4 (H.264) Common Stream Protocols: Transport Stream (MPEG-2 or H.264, SPTS or MPTS, Unicast or Multicast), HTTP Live Streams (H.264,HLS, Unicast) & RTMP (H.264, Flash, Unicast)

Scheduled Playout Devices Allows scheduled content streaming, in an IP ready format Scheduled playout is from file formats, such as PowerPoint, Flash (flv), QuickTime (mov),

9 Scheduled Playout Devices Allows scheduled content streaming, in an IP ready format Scheduled playout is from file formats, such as PowerPoint, Flash (flv), QuickTime (mov), mp4, mkv or from baseband inputs (HDMI, Component, Composite, etc.) Includes a storage drive for uploaded files Can be used for digital signage from already produced content

10 Transcoders Used to convert IP streams from one format &/or resolution/bit rate to another ( scaling, rate shaping ) Conversion Example: MPEG-2, 20Mbps to H.264, 8Mbps Convert source stream to multiple Adaptive Bit Rate (ABR) profiles (HLS or Flash typically), for mobile or Internet delivery Effective for controlling & managing bandwidth usage = reduced CAPEX

IP Set Back/Top Box - STBs Used to decode, decrypt and convert IP streams back to a baseband, which is input into your TV Has Ethernet input and baseband output (HDMI, Component, etc.

11 IP Set Back/Top Box - STBs Used to decode, decrypt and convert IP streams back to a baseband, which is input into your TV Has Ethernet input and baseband output (HDMI, Component, etc.) Supports middleware image, which provides viewing client with a Portal/user interface that allows navigation to available media assets and features Navigation is by remote control Smart TVs, PC/MAC and mobile devices do not require STBs. They rely on built in decoders and/or middleware plug-ins

displaying available programming VOD For entertainment, training, education, etc. npvr For recording meetings, training sessions, etc.

12 IPTV Middleware Solution Main function is to manage the IPTV system s live & recorded content. This is the heart of the system! The middleware solution allows you to add functionality and features above & beyond just watching TV: Access Control Individual & Group privileges EPG/IPG For displaying available programming VOD For entertainment, training, education, etc. npvr For recording meetings, training sessions, etc. Digital Signage & Custom Messaging Ads & Info Emergency Alert System Insert and manage locally generated content Manage STB, Smart TV, PC/MAC and Mobile clients Encrypt and protect content (Pro:Idiom & Verimatrix)

13 What does an end-to-end IPTV System look like?

14 IPTV Environments/Vertical Markets Corporate Healthcare Education Broadcast Hotels & Casinos Arenas & Stadiums Government & Military

Corporate/Enterprise Solution 300 PC and 200 TV viewing clients 30 Channels of live TV, with EPG 2 Locally originated channels (Ex: live sales stats, etc.

16 Corporate/Enterprise Solution 300 PC and 200 TV viewing clients 30 Channels of live TV, with EPG 2 Locally originated channels (Ex: live sales stats, etc.) 100+ Training videos and recorded meetings VOD usage reporting and analytics, for tracking training Network Video Recording capability (meeting capture) Emergency Alert System Custom corporate messaging and information (Ex. administration info, weather and news feeds, etc.) Customizable user interface, with corporate logos/branding

Education Solution 40 Schools, 5000+ PC/MAC, 4000+ TVs, 2000+ Mobile 20 Channels of live TV, with EPG and access control 1 Locally originated channel per school, for morning announcements and live

17 Education Solution 40 Schools, PC/MAC, TVs, Mobile 20 Channels of live TV, with EPG and access control 1 Locally originated channel per school, for morning announcements and live events 200+ Educational videos Network Video Recording capability (announcement and live event capture) Emergency Alert System Custom school messaging and information (Ex. Administration info, school policies, weather, etc.) Customizable user interface with school logos/branding Digital Signage creation and management

Healthcare Solution 600 bedside Smart TVs & 50 common area TVs 60 Channels of live TV, with EPG and access control 500+ Pre-discharge patient education videos VOD usage reporting and analytics 3

18 Healthcare Solution 600 bedside Smart TVs & 50 common area TVs 60 Channels of live TV, with EPG and access control 500+ Pre-discharge patient education videos VOD usage reporting and analytics 3 Digital signage channels, for common area displays Custom hospital messaging and information (Ex. Clinic info, doctor info, hospital services, news, weather, etc.) Meal ordering, with POS integration Nurse call Customizable user interface with hospital logos/branding

19 Integrator Benefits IPTV: Fits into Pro AV and Network integrator vertical markets Is the most efficient solution for many video distribution applications Solutions are modular and easily scalable Takes advantage of a single infrastructure (IP network) Solutions can be managed and monitored remotely

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LEIGHTRONIX. The Comprehensive IPTV Solution The Comprehensive IPTV Solution LEIGHTRONIX The Comprehensive IPTV Solution The ipmerge is breaking price barriers as the first all-in-one IPTV solution starting at under $20,000. This LEIGHTRONIX IPTV