Introducing TechWorld

Transcription

1 Introducing TechWorld TechWorld is fresh. TechWorld is energetic. Techworld is the hot new site in the Australian IT market. Backed by the world s largest publisher of IT websites, TechWorld informs, analyses and shapes the debate for the men and women at the coalface of IT: developers, systems administrators, project managers, IT managers, network engineers, security professionals, their staff, colleagues and managers. TechWorld is the public face of the community of IT professionals who are the key people in maintaining the information infrastructure of Australian business and government.

2 TechWorld the broad base of the IT professional network TechWorld is the latest channel in the leading network of robust web sites for IT professionals in Australia. In this day and age, no one goes to only one site for their information, so we continue to create options for our readers. Top performing sites, CIO and Computerworld, are leaders in providing IT decision-makers with the information and analysis they need to make the best decisions in their jobs and careers CIO ( with its tradition of rich, detailed information for IT strategists is the perfect site for senior executives with responsibility for setting, implementing and approving corporate information strategy. Its visitors are senior IT executives and CIOs, CTOs, as well as business executives with a role in IT review and approval, such as CEOs, CFOs and board members. Computerworld ( provides breaking local and international news, along with broad IT information for the managers responsible for implementing the IT tactics of their organisation. Computerworld is a must-visit site for CIOs and MIS managers, as well as the many functional managers who report to them, such as network and database managers. TechWorld is the broad base of the professional IT community. It is about technology as well as technology jobs and careers. TechWorld is for the people who make technology decisions daily. Its visitors are the broad base of the IT professional community, comprising systems administrators, project managers, network engineers, security professionals and the thousands of other men and women at the coal fact of IT. Budgets for IT Consumer & SMB Number of People in Category 2

3 Techworld Pricing For the months from July through September 30th 2008, TechWorld is partnering with 8 foundation advertising partners for the main advertising positions on the site*. Each of the 8 partners will receive 10% of the total traffic in the 300x250 and 728x90 position inventories**. Sponsorship for the period from July through September 30th is $7,250. * excluding recruitment, marketplace, training & lead programs ** The remaining 20% will be used for TechWorld and other IDG promotions Creative Submission Why Techworld belongs in your marketing mix TechWorld readers are the people that manage and implement business IT for their organisations. They make buying decisions on networking product, hardware, training, recruitment and security every day. All you need to supply us with to get your advertising campaign up and running are banners of exactly 300x250 and 728x90 pixels. Rich media, flash and gif files can all be used, and regular stats updates are provided on all site advertising positions (including impressions delivered and click through rates.) Please note that all flash files require a back-up Gif. Please see the TechWorld Online Media Specifications for more details. 3

4 Marketplace Found on the bottom of all site pages, Marketplace drives TechWorld traffic to your special offers, events, research papers and product listings. The click through micro-graphic and accompanying text link of Marketplace listings are a way to ensure your message is on every page. You will also be provided with a fortnightly click-through report to track your ROI. Your marketplace listing can be updated and amended at any time during the sponsorship period. All you need to provide us with to get your marketplace listing up and running is: Company Logo or Graphic 100px (W) x 42px (H) URL Link Text of up to 70 characters (35 characters per line including spaces) 4

5 Lead Generation White papers A successful white paper campaign will achieve brand visibility, project your company as a thought leader, bring in sales prospects and educate targeted consumers with your content and message. Along with your white paper listing, TechWorld can offer you: Up to 3 white papers per campaign listed in the white paper library An agreed number of leads to be delivered to you (up to 100 in 3 months) Promotions including banner ads, a monthly white paper update service, and text links on TechWorld services Features for your white paper on up to 4 TechWorld sections Up to 5 survey questions to collect extra user data A cumulative report on the status of your campaign once a week Opportunities to include IDG content or Strategy Guides to enhance your program s performance (please contact your Account Manager for more information on this.) All you need to provide us with to get your white paper campaign up and running is: PDF copies of your completed white papers A 30 word blurb for each white paper (to entice downloads off our sites) Please see the IDG White Paper Marketing Solutions media kit for further details. Strategy Guides Strategy Guides work in a very similar way to white papers, but are composed of IDG content rather than information from vendors. TechWorld tailor-made Strategy Guides harness the best content IDG has to offer, ensuring that your lead generation campaigns pull in quality leads for your organization. Strategy Guides can either be commissioned to run as an individual campaign or to enhance a white paper campaign. Please speak to your Account Manager for further details. Webinars A Webinar is your company presentation delivered via teleconference audio and web video. Interactive polls and surveys can be conducted during the event, and a full data capture of attendee details can be taken. Webinars provide brand awareness and thought-leadership opportunities coupled with lead generation possibilities and tangible ROI. Once you provide us with the relevant materials, we will start marketing your Webinar to our database. We will manage all aspects of the registration and data capture process. We will also manage your Webinar on the day and provide you with a full list of registration details for those who attended and were unable to make it. You also have the option to record your presentation and to offer it for ongoing download by non-attending registrants or potential new customers. 5

6 All you need to provide us with to get your webinar program up and running is: Presentation outline Speaker photo(s) Company logo Preferred time-slot and date Please see the IDG Webinar Marketing Solutions media kit for further details. Newsletter Sponsorship Target a specific group of readers with TechWorld s newsletter sponsorships. These services are sent out on a daily basis, and allow your special offer or branding message to be delivered straight to the inbox of your target consumer. No other publication allows you to target second and third-tier IT professionals as easily and effectively. Please see your Account Manager for more information on TechWorld services and schedules. Recruitment TechWorld targeted job ads allow you to advertise your available IT positions directly to your target audience. We can help you achieve your staffing goals. All you need to provide us with to get your job advertisements up and running is: Text about position available URL if link to further information required Application details We will provide you with weekly reports, including impression numbers and click-through rates. Training TechWorld targeted training ads allow you to advertise your training sessions directly to your target market. Promote your training services directly to your target audience by providing us with: Text advertising your training course URL links through to further information Registration details We will provide you with weekly reports, including impression numbers and click-through rates. 6

7 Terms & Conditions We have an obligation to you and others to deliver timely information. All creative materials MUST be received by the close of business on the deadline. Please see your Account Managers for details of these. If not, for current advertisers existing material will run and for new advertisers a filler advertisement will be run. The full price will be charged to ALL advertisers. Contacts Sales Please call (02) and ask for the relevant Account Manager or division. Technical Enquiries Hannah Richardson Manager Services and Marketing, IDG Online (02) Hannah_Richardson@idg.com.au About IDG IDG is the world s leading technology media, research and event company. Founded in 1964, IDG had revenues of $3.02 billion in 2007, and has more than 13,500 employees worldwide. IDG offers a wide range of media options, reaching more than 140 million technology buyers in 90 countries. To ensure that IDG online audiences have access to rapidly updated information, IDG s network is supported by more than 2,000 journalists worldwide. IDG also uses the only 24-hour global technology news organization, the IDG News Service, which reports the latest technology news from around the world. In Australia, IDG s diverse product and services portfolio spans five key areas including online publishing, print publishing, research, events and conferences as well as custom lead generation solutions. By publishing more than 300 magazines and newspapers around the world, IDG is uniquely able to inform local audiences about technology issues and trends relevant to particular markets. 7