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19 Aaker, J. L., BenetMartinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs. Journal of personality and social psychology, 81(3), 492. Catharine, F. (2000). The perfect package, how to add value through graphic design. Rockport Publishers. Giddens, A. (2001) Sociology, Cambridge, Polity Press. Gordon, S. K. (2007). Packaging Makeover: Graphic Redesign for Market Change. Rockport Publishers. Klimchuk, M. R., & Krasovec, S. A. (2013). Packaging design: Successful product branding from concept to shelf. John Wiley & Sons. Knox, P. L., Marston, S. A., & Imort, M. (2016). Human geography: Places and regions in global context. Pearson. McCracken, G. (1986). Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of consumer research, 13(1), Meyers, H., & Lubliner, M. J. (1998). The marketer's guide to successful package design. McGraw Hill Professional. Moalosi, R., Popovic, V., HicklingHudson, A. R., & Kumar, K. L. (2005). Integration of culture within Botswana product design. International Design Congress, National Yunlin University of Science and Technology Yunlin, Taiwan. Underwood, R. L., Klein, N. M., & Burke, R. R. (2001). Packaging communication: attentional effects of product imagery. Journal of product & brand management, 10(7), Wooten, A.(2011). Cultural Tastes Affect Internatital Food Packaging.LA: RGH print International. Young, p. (2011). Integrating Culture in the design of ICTs..London: Educational Technology print.

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