GPS AND MOBILE HANDSETS

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1 GPS AND MOBILE HANDSETS INDEX Index Table of Contents Table of Contents... i List of Figures... v Executive summary GNSS in mobile phones Introduction to GPS in mobile handsets Global navigation satellite systems GPS in mobile handsets Overview of the GPS handset value-chain Handset manufacturers Cellular, connectivity and GPS chipset vendors Handset OS and software vendors Location-platform and A-GPS solution vendors Mobile network operators Handset segments and device categories Handset segments Handset categories and form factors GPS-enabled handset trends GSM/UMTS handsets GPS-enabled WCDMA handsets in Japan CDMA and iden handsets Drivers and barriers to GPS integration Key drivers Key barriers Technology overview Overview of global navigation satellite systems Global Positioning System (GPS) Galileo GLONASS...28 STRATEGIC LBS RESEARCH SERIES i

2 INDEX GPS AND MOBILE HANDSETS Compass/Beidou Mobile network location technologies and platforms Mobile location technologies Control Plane and User Plane location platforms Location platforms and technologies in 3GPP2 standard networks Assisted GPS and hybrid location technologies Assisted GPS Enhanced-GPS Hybrid and mixed mode technologies GPS, cellular and wireless technology integration GPS receiver functionality and architectures Handset hardware and software platforms Wireless connectivity technologies Horizontal and vertical integration of connectivity technologies GPS and wireless chipset developers Overview of the wireless chipset industry Handset baseband vendors GPS and connectivity chipset vendors Sensor IC vendors GPS and connectivity chipset vendor profiles Atheros Communications CSR / SiRF CellGuide Epson u-blox Cellular chipset vendor profiles Broadcom Freescale Semiconductor Infineon Technologies Marvell MediaTek Qualcomm...60 ii STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

3 GPS AND MOBILE HANDSETS INDEX Renesas Technology ST-Ericsson Texas Instruments Handset operating systems Handset operating systems and software platforms Symbian OS BlackBerry OS Windows Mobile iphone OS The Android platform Palm webos BREW Java Micro Edition Application stores The Apple App Store The Android Market BlackBerry App World Ovi Store Windows Marketplace for Mobile Handset manufacturers Nokia Samsung Electronics LG Electronics Sony Ericsson Motorola Research In Motion Apple HTC Second tier handset vendors Acer / E-TEN ASUSTeK Garmin Casio Computer...97 STRATEGIC LBS RESEARCH SERIES iii

4 INDEX GPS AND MOBILE HANDSETS Fujitsu Gigabyte Hitachi Hewlett Packard i-mate Kyocera Sanyo Telecom Mio Technology NEC Palm Panasonic Pantech Sharp Toshiba Market trends and forecasts Market trends Handset trends The wireless chipset industry GPS IC architectures Assisted GPS and hybrid navigation solution developments Handset shipment forecasts Handset shipment forecasts by device segment Handset shipment forecasts by access technology GPS-enabled CDMA handset shipment forecasts GPS-enabled GSM/WCDMA handset shipments GPS handset market shares GPS handset shipment forecasts by segment GPS handset shipment forecasts by region GPS solution shipments and revenue forecasts GPS IC vendor market shares GPS receiver solution revenue forecasts Glossary iv STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

5 GPS AND MOBILE HANDSETS INDEX Index List of Figures Figure 1.1: GPS handset and service value chain...5 Figure 1.2: Examples of mobile handset form factors...9 Figure 1.3: Number of GPS-enabled GSM/WCDMA handset models available...10 Figure 1.4: Number of GPS-handset models available by category, outside Japan...11 Figure 1.5: Examples of best selling GPS-enabled GSM/WCDMA handsets in Figure 1.6: Latest GPS-enabled GSM/WCDMA handsets, by vendor...12 Figure 1.7: Examples of recent Japanese GPS-enabled WCDMA handsets...14 Figure 1.8: Examples of current GPS-enabled Japanese WCDMA handsets...15 Figure 2.1: GPS navigation message...23 Figure 2.2: Current and planned Galileo and GPS signals...27 Figure 2.3: LBS system overview...29 Figure 2.4: Assisted GPS technologies...33 Figure 2.5: Mobile phone hardware and software platform...38 Figure 3.1: Wireless chipset revenues, by company (2008)...43 Figure 3.2: Key wireless IC and handset platform vendors...44 Figure 3.3: GPS technology developers and offerings...46 Figure 3.4: Key sensor IC vendors...47 Figure 3.5: The ROCm GPS AR1511 single die GPS receiver...48 Figure 3.6: SiRF GPS ICs for wireless applications...51 Figure 3.7: Examples of u-blox GPS receivers for mobile applications...54 Figure 3.8: Broadcom A-GPS solutions...56 Figure 3.9: Infineon GPS ICs...58 Figure 3.10: Qualcomm wireless chipset sales...60 Figure 3.11: Examples of Qualcomm wireless basebands and single-chip solutions...61 Figure 3.12: The ST-Ericsson GNS4540 and GNS7540 A-GPS receivers...64 Figure 3.13: Examples of Texas Instruments GPS solutions...65 Figure 4.1: Smartphone OS market shares ( )...68 Figure 5.1: Tier 1 mobile phone and smartphone vendor market shares...81 STRATEGIC LBS RESEARCH SERIES v

6 INDEX GPS AND MOBILE HANDSETS Figure 5.2: Nokia handset sales and market share...82 Figure 5.3: GPS-enabled Nokia GSM/UMTS handsets...83 Figure 5.4: Samsung handset sales and market share...85 Figure 5.5: Samsung GPS-enabled GSM/UMTS handsets...85 Figure 5.6: LG handset sales and market share...87 Figure 5.7: GPS-enabled LG GSM/UMTS handsets...87 Figure 5.8: Sony Ericsson handset sales and market share...88 Figure 5.9: Sony Ericsson GPS-enabled GSM/UMTS handsets...89 Figure 5.10: Motorola handset sales and market share...90 Figure 5.11: Motorola GPS-enabled GSM/UMTS handsets...91 Figure 5.12: RIM handset sales and market share...92 Figure 5.13: GPS-enabled RIM BlackBerry smartphones...93 Figure 5.14: GPS-enabled HTC handsets...95 Figure 6.1: Handset shipments by segment, million units ( ) Figure 6.2: Worldwide handset sales by technology ( ) Figure 6.3: GPS enabled handset sales as share of total CDMA handset sales Figure 6.4: Vendor market shares, GPS-enabled GSM/WCDMA handsets outside Japan Figure 6.5: GPS handset OS market share, excluding Japan Figure 6.6: GPS enabled handset sales as share of total GSM/WCDMA handset sales Figure 6.7: GPS enabled GSM/WCDMA handset sales by segment (WW ) Figure 6.8: GPS handset sales and share of total GSM/WCDMA handset sales by region Figure 6.9: GPS solution vendor market shares ( ) Figure 6.10: GPS revenues by category ( ) vi STRATEGIC RESEARCH SERIES LBS RESEARCH SERIES

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