SMARTPHONE MARKETS AND TECHNOLOGIES
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1 SMARTPHONE MARKETS AND TECHNOLOGIES INDEX Index Table of Contents Table of Contents... i List of Figures... vi Executive summary Mobile handsets and smartphones Overview of handset segments Main handset segments Popular handset categories and form factors Introduction to smartphones Smartphone operating system technologies Proliferation of smartphone operating systems Growing end-user demand for smartphones Mobile network operators show interest in smartphones and apps Application stores provide a new channel to the market for developers Smartphone trends Evolution of smartphone ecosystems Evolution of smartphone input mechanisms and user interfaces High-end smartphones challenge PCs Best selling smartphones in Smartphone operating systems The Android platform Android OS versions and features Android development tools BlackBerry OS BlackBerry OS versions BlackBerry OS development tools ios ios versions and features ios development tools...24 STRATEGIC NGT RESEARCH SERIES i
2 INDEX SMARTPHONE MARKETS AND TECHNOLOGIES 2.4 MeeGo Linux distribution with support for multiple portable and connected devices Application development frameworks and tools Microsoft operating systems for handsets Windows Mobile to be consigned to niche markets Windows Phone 7 increases focus on consumer devices Development tools for Windows Phone Symbian Current Symbian versions Symbian transitions to a continuous improvement model WebOS WebOS versions WebOS development tools Other handset operating systems Brew MP Samsung s Bada platform LiMo Platform Application stores Overview of application stores Vendor independent application stores target multiple platforms Application store revenues OS developer application stores Android Market Windows Marketplace for Mobile and Windows Phone Marketplace Device vendor application stores The Apple App Store BlackBerry App World HP App Catalog Motorola Shop4apps Nokia Ovi Store Samsung Apps LG Application Store...41 ii STRATEGIC RESEARCH SERIES NGT RESEARCH SERIES
3 SMARTPHONE MARKETS AND TECHNOLOGIES INDEX Sony Ericsson PlayNow Arena Operator application stores The Wholesale Application Community AT&T AppCenter China Mobile Market Orange Application Shop Verizon V CAST Apps Vodafone 360 Shop Handset hardware platforms Overview of handset hardware platforms Handset hardware components Wireless connectivity technologies Mobile application processor technologies Smartphones are the new battleground between ARM and x86 processors Discrete application processors power high-end smartphones Integrated communication processors enable cost efficient devices The handset chipset industry Industry consolidation continues Handset baseband vendors Connectivity chipset vendors Sensor IC vendors Cellular connectivity and handset platform vendors Broadcom Freescale Semiconductor Intel Marvell MediaTek Nvidia Qualcomm Renesas Electronics ST-Ericsson Texas Instruments...65 STRATEGIC NGT RESEARCH SERIES iii
4 INDEX SMARTPHONE MARKETS AND TECHNOLOGIES 5 Handset manufacturers The handset market in Device shipments reach new record Smartphone sales drive handset revenues to an all-time high Nokia Device portfolio Market analysis Research In Motion Device portfolio Market analysis Apple Device portfolio Market analysis HTC Device portfolio Market analysis Samsung Electronics Device portfolio Market analysis Motorola Device portfolio Market analysis Sony Ericsson Device portfolio Market analysis LG Electronics Device portfolio Market Analysis Second tier smartphone vendors Acer Dell Fujitsu Toshiba Mobile Communications...90 iv STRATEGIC RESEARCH SERIES NGT RESEARCH SERIES
5 SMARTPHONE MARKETS AND TECHNOLOGIES INDEX Hewlett Packard Huawei Kyocera Sanyo Telecom Lenovo Mobile Communications NEC Casio Mobile Communications Panasonic Mobile Communications Pantech Sharp TCL Communication ZTE Market trends and forecasts Market trends Changing demands reshapes the wireless chipset industry Focus on smartphones among vendors and operators is accelerating Web technologies will eventually overtake native applications Smartphone operating systems are becoming ecosystems Smartphone shipments and market shares Handset shipments by segment Smartphone shipments by geography Smartphone shipments by OS Smartphone shipments by vendor Handset shipment forecasts Handset shipment forecasts by primary access technology Handset shipment forecasts by feature and price segment Smartphone shipment forecasts by segment Smartphone shipment forecasts by region Smartphone shipment forecasts by operating system Glossary STRATEGIC NGT RESEARCH SERIES v
6 INDEX SMARTPHONE MARKETS AND TECHNOLOGIES Index List of Figures Figure 1.1: Mobile subscriptions and handset sales by region (2010)...3 Figure 1.2: Mobile handset form factors...5 Figure 1.3: Unit shipments and market share by vendor and OS (World 2010)...7 Figure 1.4: Smartphone and featurephone shipments ( )...9 Figure 1.5: Active smartphone user base by OS (World )...11 Figure 1.6: Smartphone shipments by primary input mechanism (World )...13 Figure 1.7: Motorola Atrix smartphone and laptop dock...15 Figure 1.8: Smartphone shipments by segment and geography (2010)...16 Figure 1.9: Examples of best-selling smartphones (2010)...17 Figure 2.1: Overview of key smartphone operating systems (2010)...19 Figure 2.2: Installed base of Android handsets by OS version (World )...21 Figure 2.3: ios device shipments (World )...24 Figure 2.4: Symbian device shipments by OS version (World )...28 Figure 3.1: Examples of mobile application stores (January 2011)...36 Figure 3.2: Examples of operator application stores (January 2011)...42 Figure 4.1: Mobile phone hardware and software platform...46 Figure 4.2: Examples of smartphone baseband and application processors...49 Figure 4.3: Handset semiconductor revenues, by company (2010)...50 Figure 4.4: Cellular and connectivity chipset revenues (2009 and 2010)...51 Figure 4.5: Key wireless IC and handset platform vendors...55 Figure 4.6: Examples of Qualcomm baseband processors for smartphones...61 Figure 5.1: Handset shipments (World )...67 Figure 5.2: Handset vendor market shares and revenues (2010)...69 Figure 5.3: Nokia Symbian^3 smartphones...71 Figure 5.4: Nokia handset sales and market share...72 Figure 5.5: RIM BlackBerry smartphones...74 Figure 5.6: RIM handset sales and market share...74 Figure 5.7: Apple handset sales and market share...76 vi STRATEGIC RESEARCH SERIES NGT RESEARCH SERIES
7 SMARTPHONE MARKETS AND TECHNOLOGIES INDEX Figure 5.8: HTC smartphones...77 Figure 5.9: HTC handset sales and market share...78 Figure 5.10: Samsung smartphones...79 Figure 5.11: Samsung handset sales and market share...81 Figure 5.12: Motorola smartphones...82 Figure 5.13: Motorola handset sales and market share...83 Figure 5.14: Sony Ericsson Android smartphones...85 Figure 5.15: Sony Ericsson handset sales and market share...86 Figure 5.16: Examples of LG Android smartphones...88 Figure 5.17: LG handset sales and market share...88 Figure 6.1: Total handset and smartphone shipments (World ) Figure 6.2: Smartphone shipments by geography (World ) Figure 6.3: Smartphone shipments by OS (World ) Figure 6.4: Installed base of smartphones by OS and region ( ) Figure 6.5: Smartphone shipments by vendor (World ) Figure 6.6: Worldwide handset sales by technology ( ) Figure 6.7: Handset shipments by segment and price range ( ) Figure 6.8: Smartphone shipments by segment (World ) Figure 6.9: Smartphone shipments by region ( ) Figure 6.10: Smartphone shipments by operating system ( ) STRATEGIC NGT RESEARCH SERIES vii
8 INDEX SMARTPHONE MARKETS AND TECHNOLOGIES viii STRATEGIC RESEARCH SERIES NGT RESEARCH SERIES
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