WBA B A Ke K e e p e i p ng n g i t s i s mpl p e e f or o t he h e c u c s u t s om o er

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1 WBA Keeping it simple for the customer Johann Georg Gross Chairman Alliance Workgroup, WBA Sophia Antipolis, June 27, 2008 FMCA and ETSI Convergence & Customer Experience Conference, June 2008 Page 1

2 Agenda WBA Gains Momentum in 2008 WBA it is all about the customer Groundbreaking Work done by WBA Trends within in the Market WBA: The Way forward 2 Page 2

3 WBA Gains Momentum 10 new members in 2008 so far! Increasing Membership & Leveraging Strengths! 35 members from around the world 29 operators across 23 key markets Collective subscriber base of 230mil+ Strong mix of leading operators offering Public WiFi, Mobile Broadband, Fixed Broadband & WiMAX services around the world Leading roaming interconnect and clearinghouse providers Leveraging strength/success in WiFi More than 85K hotspots globally Consistent user experience globally Award Winning WBA WRIX Live global eco-system supporting Commercial roaming across 22 operators & 5 WRIX vendors Around 300 roaming agreements 1. Boingo 2. BT, UK 3. Du (EITC) 4. Freedom4, UK 5. Hong Kong CSL 6. Indosat M2, Indonesia 7. KT, Korea 8. Maxis, Malaysia 9. Nomad, Mauritius 10. NTT Com, Japan 11. Orange France 12. Portugal Telecom/TMN 13. Smart, Philippines 14. StarHub, Singapore 15. Swisscom 16. Telecom Italia 17. Telefonica Spain 18. Telmex, Mexico 19. T-Home/DT Germany 20. T-Mobile Austria 21. T-Mobile Czech 22. T-Mobile Germany 23. T-Mobile Hungary 24. T-Mobile Netherlands 25. T-Mobile UK 26. T-Mobile USA 27. True Corp, Thailand 28. Tata Communication 29. Wayport 30. YTLE, Malaysia 31. ConnectSpot 32. MACH 33. Quiconnect 34. Syniverse 35. Verisign 3 Page 3

4 WBA Leading Coverage in all of the Top 10 key areas Top 10 WiFi Locations by Country Top 10 WiFi Locations by City Top 10 WiFi Locations by Type / Category United States Seoul Hotel / Resort United Kingdom Tokyo Restaurant Germany London Cafe South Korea Japan Paris San Francisco Store / Shopping Mall Pub/Bar France Daegu Other Italy New York Office Building Netherlands Berlin Gas Station Taiwan Singapore Airport Canada Busan Library Source: JiWire WIFI Hotstats Page 4

5 Keeping it simple for the customer is the common objective Facilitate global wireless broadband roaming between member operators Accelerate wireless broadband adoption by fostering collaboration between members Customer Manifesto I expect to enjoy a ubiquitous wireless broadband experience with all my services when roaming in the same easy, secure, reliable way that I do at home and be billed by my home operator 5 Page 5

6 Strategic Focus Drive Revenue & User Traffic Goals Customer Retention & Business Value Simplify user experience across wireless broadband roaming Maximize value of existing members Making it easier for customers to find a WBA Partner roaming location Increase awareness and usage of roaming at members locations Add value to members by providing forums for members to come together to share learning's and ideas Leverage other alliances to identify new opportunities Push vision towards true wireless broadband Access roaming 6 Page 6

7 Ground breaking work done by WBA in Roaming As customer needs evolve and roaming complexity increases, the WBA has put in place key working groups and programs to ensure a seamless roaming experience For the Customer A unified experience absolutely the same as home operator across the world For WBA Members WRIX a award winning settlement mechanism developed by WBA Page 7

8 Wireless Broadband Roaming Standardization of the Wireless Broadband Roaming Stack Browser-based / Browser-less Access Mechanisms Operator Interconnect Inter-operator Accounting, Billing, Clearing & Settlement Reusable across WiFi and WiMAX Globally-harmonized Wireless Broadband Roaming Architecture Page 8

9 Wireless Roaming Intermediary exchange (WRIX) Winner of the Wireless Broadband Innovation Award 2007 for Best Wi-Fi Product or Service The WRIX or selected modules of the Wireless LAN Roaming implementation and day to day operations can be outsourced for interconnection and the wholesale interface of any convergent broadband data services Key Benefits: Standardised mediation of RADIUS Accounting to Call Data Records, which can be rated using all possible charging principles SOX compliant financial settlement support Page 9

10 Wireless Roaming Intermediary exchange (WRIX) WRIX-i WRIX-d WRIX-f for Radius Interconnection for Data Clearing (wholesale accounting) for Financial Clearing (wholesale billing) VNP Operador VNP role in WBA WRIX WRIX (VNP) i d f HSP role in WBA WRIX WRIX (HSP) HSP Operador VNPn HSPn Page 10

11 Browser Roaming Access WBA operators provide a best-in-class Home Operator user experience for browser-based access and billing Roaming users have a familiar environment and interface 1. Swisscom Mobile user at T-Mobile USA hotspot sees WBA logo, selects Home Operator 2. and sees the familiar Swisscom Mobile welcome page! 3. Roaming user logs in as usual and is charged via his/her normal Swisscom Mobile bill. Page 11

12 Wi-Fi is expanding across the globe Over 180,000 hotspots across the globe by end of 2007 Approx $3.5 billion in revenues for % increase in Wi-Fi sessions worldwide (Q3 06 vs. Q 1 06) Almost 90 % of Airports worldwide are Wi-Fi enabled Embedded Wi-Fi market to grow at 66.2 % CAGR to 226 Mn units till 2008; over 150 million Wi-Fi enabled phones by 2008 Source: IDC Research Report, Telecom Trends International Inc., Other sources Page 12

13 Current WiFi Devices Laptops and PDAs are the predominant revenue generating WiFi devices today WBA has a unified experience for browser-based logon across member operators Gaming Devices and other WiFi-enabled handsets for data are now emerging The WBA has an agreed Wispr standard to start facilitating the client software needed to support these devises Page 13

14 Wi-Fi devices key driver for mobility and convergence Total wireless portable devices* WiFi Alliance certifies 3000th product August million Wi-Fi portable devices globally by 2010* million in Europe* 22 million by 2011 in UK alone* Over 25 Wi-Fi/GSM devices by mid 2007 Devices (m) Out and about Year * Source: Strategy Analytics & BTCTO. Data includes digital cameras, MP3 players, media players and portable game consoles. Page 14

15 The FUTURE is HERE!! Wireless Broadband Market Matures! iphone iburst Industry Stakeholders Need to Collaborate to Address New Challenges & Opportunities! 15 Page 15

16 Application Demands Seamless, browser-less access to WiFi networks Devices must automatically find and attach to an available WiFi network Automated billing via home operator No fiddling with credit cards or vouchers Handover to Wireless WANs (WiMAX/HSxPA) This is challenging enough in a single-operator context What does it take to make this happen in a roaming scenario? Page 16

17 WBA Gains Momentum WRIX Creates Collaboration Opportunities! WRIX ICP for Dual- Mode/EAP-SIM Roaming WRIX ICP for Aggregation Roaming WRIX ICP for WiMAX Global Roaming WRIX 17 Page 17

18 Dual mode devices and EAP-SIM Co-operation with FMCA User experience Usage: Service, connection, billing User Authentication (EAP- SIM) Business cases Impact on the WRIX 18 Page 18

19 WBA and the next stage:- time to embrace the next stage of our members evolvement. New membership drive Re-establish the membership structure to allow more operators to join the WBA, thereby increasing the roaming footprint for end users and roaming revenue for operators. Global Hotspot Directory Make it easier for end users to find WBA global hotspot directory in a consistent format WBA Global marketing initiatives New campaigns that use the members own marketing activity to drive roaming revenues WRIX Forum work stream Continue to maintain and enhance the WRIX specifications and functionality Cross Alliances work streams Collaboration with various industry bodies to increase the converged usage and revenue opportunities for the members (currently reviewing proposals from the FMCA, WiMAX Forum, WiSOA, WiFi Alliance, WLINK and GSMA) Page 19

20 WBA delivers true value to its members and partners Improving Customer Experience Delivering Technical specifications: Interconnect and browser-based access specifications Client-access specifications EAP and seamless mobility Improving Customer Service Inter-operator customer care handling Fault handling to maintain service levels Delivering Commercial Models Enhanced time-to-market Providing a global brand for roamers Enhancing Service discovery & customer confidence (interoperability) Increasing roaming adoption & revenues Develop Once, Deploy Globally The converged agenda, the next stage. Page 20

21 Thank You Contact Us at: Johann Georg Gross Wireless Broadband Alliance Chairman Alliance Workgroup Contact Us at: Shrikant Shenwai Wireless Broadband Alliance Secretariat Page 21