Huawei CaaS Monetize Your Network Capabilities

Transcription

1 Huawei CaaS Monetize Your Network Capabilities HUAWEI TECHNOLOGIES CO., LTD.

2 Our Journey Huawei CaaS Monetize Your Network Capabilities Challenges Ahead with intensive competition from non-telco services, a new way is required Enable Endless Possibilities with CaaS widen user base with SDK & API start easily with Huawei Consulting & Operation services scale your business mix & match cross domain capabilities Page 2

3 Non-Telco Services are Evolving Fast & Disrupting Ecosystem Our Processes are Too Rigid and Slow TTM with Open API Ecosystems: On average over 200 new applications per day Page 3

4 Telco: Significant Cost to Fail Get Everyone in a Room for a Single Telco Service Page 4

5 CaaS: Monetize Your Network Capabilities Enablement Through Open Capabilities - More Users & Better Apps better apps more users Page 5

6 Stepwise Approach to Release Capabilities with Different Strategies Start from Core Value: Communications Capabilities Enterprise Market (ehealth) Cloud: Computing & Storage, Identity & Content Mgt Personalization & Content Monetization Payment, Device Capabilities, Digital Signature SMS, MMS, OTT (Twitter; Facebook), Across Telco 3 Open Innovation Telephony: SMS, WAP Push, Location SMS, MMS, Authentication Make & Receive Calls, Conferences, IVR 1 Core Value 2 Industry Capability Mesh-up Page 6

7 AT&T: Trusted Communications Enabling Home Automation Be Enabler - Build their own Ecosystem with OEM, Industry Players, Partners Enablement AT&T Trusted Communications Page 7

8 Challenges Ahead Long TTM Significant Cost to Fail Short of New Market Understanding Lack of Partnership and more Page 8

9 Our Journey Huawei CaaS Monetize Your Network Capabilities Challenges Ahead with intensive competition from non-telco services, a new way is required Enable Endless Possibilities with CaaS widen user base with SDK & API start easily with Huawei Consulting & Operation services scale your business mix & match cross domain capabilities Page 9

10 Huawei Key Differentiators Monetize Your Network Capabilities Widen User Base unique downward openness - SDK E2E voice/video QOS assurance comprehensive platform support (Android, IOS, Windows, Linux, WebRTC) Scale Your Business Start Easily 0 network impact for carrier 0 learning cost for developer ready-to-go ecosystem off-the-shelf abundant enablers: call control, Interaction, text-2-speech, speech-2- text, voice/video/data conference, recording, SMS, IM, presence plug-n-play any new enablers automatic management of developer & apps Page 10

11 Huawei E2E CaaS Solution Monetize Your Network Capabilities CaaS Management Platform 3 rd Party Capability Enterprise Market API (JS, php, Ruby ) common web interfaces e.g. SOAP, RESTful, XML, CDR AS IMS Core Partner Ctl App Ctl Vertical Market Conference Voice/IVR RCS SSO/Identity (HSS) ENUM HSS Application Layer API Mgt SLA Control User Mgt Auth I/P/S CSCF Consumer Market BW Control (PCRF) Portal Niche Market OSS/BSS Others SPG NMS CCF OMS Huawei Consulting & Operation Services CaaS SDK API SIP over Gm interface Voice/Video Contacts IM/File Presence Conference Others UNI GW (WebRTC, RCS) Page 11

12 Widen User Base unique downward openness - SDK E2E voice/video QOS assurance comprehensive platform support (Android, IOS, Windows, Linux, WebRTC) Page 12

13 Huawei CaaS SDK: Unique Downward Open Best Voice/Video Experience, Reliable E2E Support 3 rd Party Capability: UI, Location and other service logics Java / Object C More User Extend your business to various domain from Human to Human to Machine to Machine with Huawei CaaS SDK CaaS SDK UI Adaptation (Android, IOS, Linux, Windows) Service (voice, video ) DM Client Protocol Media OS Adaptation (Android, IOS, Linux, Windows) Best Voice/Video Experience Extend carrier-grade quality to machine with codec embedded Huawei CaaS SDK HD Video 720P@15fps@1Mbps Low Latency - ~30% better than OTT FEC 99% successful recovery Network Adaptiveness CBR/ABR/CVBR/VBR Best Voice/Video Experience & Reliable E2E Support Reliable E2E Support Streamline the remote machine management with DM capability using Huawei CaaS SDK Page 13

14 Capability Set of Huawei CaaS SDK From Communications, Codec to Device Management Category Capability Category Capability Category Capability Voice, Video 1-1/1-N Instant Software Voice call message upgrade Device DTMF sending IM Offline message management Log Video call Micro message configuration Image sharing SMS SMS sending G.711A/U Content sharing Video sharing Display presence G.729A/B Location sharing Set presence Codec ilbc Presence, Group Group File transfer H.263(CIF) management Capability discovery H.264(CIF) Page 14

15 Video Surveillance as Easy as Making Call Making Use of CaaS SDK Turns IP Camera into Connected Device Dial to see Motion detection And more possibilities: SMS alert, talk to camera Page 15

16 Enable More Connected Machine with Huawei CaaS SDK Intelligent Door Bell Extension Number Door Bell: APP5 ( ): Look for extension number and tenant mobile number Transfer ( , ) Apartment Sending SIP request (to: fom ) Door bell calling 1001 Carrier External number and mobile number ring simultaneously, tenant can open the door by pressing # Tenant Mobile Page 16

17 tvrcs: Embedding RCS Capabilities into Big Screen Enabling Same Communications Experience Everywhere 720p HD Video call Call switching Alan Contact sharing One number Group video Smartphone as tvrcs remote controller (for demo only) Page 17

18 Enhancing Vertical with CaaS Significant Saving for Car Insurance Company Communications enablement Authentication Precise network location Video with WebRTC Page 18

19 Endless Possibilities with Communications Capabilities Beyond H2H Enterprise Market Vertical Market Consumer Market Niche Market CaaS API Voice Video Contacts File IM Conf. Presence Others IMS Core CaaS SDK Voice Video Contacts File IM Conf. Presence Others IP Camera TV STB TV Stick Door Bell 50Bn Shixin Page 19

20 Start Easily 0 network impact for carrier 0 learning cost for developer ready-to-go ecosystem Page 20

21 Huawei CaaS: How Simple it is for Telco 0 Impact with Standard Interface, E2E Management and more 0 impact on interface adaptation SIP supported (standard ISC, Gm) 0 impact on system integration Developers management portal Service provisioning embedded Billing embedded 0 workload on E2E maintenance embedded OM functionalities Page 21

22 Huawei CaaS: How Simple it is for Developer Clicks Away from Communications Enabler a5f8eb63b4c e15a54309a0d570ed90acdbc15bd41d2783ae 96998fa58226e4c8&action=create&vars=caller%253D X XXX%2526called%253D XXXX (1) Register and login openimslive.com (3) Do the testing simply with a URL link or associated phone number (2) Create application and input scripts with your preferred language call('+'+ caller); transfer('+' + called); Page 22

23 Huawei CaaS: OA Integration with Lines of Code Communications Enabled Business Processes Make a call simply by clicking the call button of the contact person in outlook Make a call to caller Caller Carrier Make a call to callee Outlook plug-in with http request (token=app4&caller= &callee= ) APP4: Call: ( ) Transfer( ) Callee Page 23

24 m-connect: Simple Conferencing Services with Huawei CaaS Operate Conference as a Personal Service APP5: Newcall1=call( ); Newcall1.conference(); Newcall2=call( ); Newcall2.conference(); Newcall3=call( ); Newcall3.conference(); Carrier Application send http request (token=app5&phones= , , ) to Huawei CaaS Platform Select all conference participants and making a conference call with clicks Huawei CaaS Platform initiates APP5, making conference call to all parties , , Page 24

25 DNA!? Market understanding?? Value chain, ecosystem, partnership?? Walled garden to open telco operation?? and more Page 25

26 Huawei CaaS Consulting & Operation Services Transform DNA of carriers Consulting Service Business Plan Solution & Network Design Planning Operation Services Operation Organization Design Operation process Design Biz Model & pricing Design Market Research Service & Product Plan Biz Model Plan API Promotion Plan CaaS Product & Service Model Design Value Chain Positioning Design User Model Design Partnership Plan Marketing & Promotion Plan Service Organization & Process Plan Service Assurance & Traffic Management Operation Evaluation End User Analysis Benchmark Analysis Developer Evaluation & Certification Service Settlement Operation Performance Analysis Service Optimization Plan & Management Internal Analysis External Analysis Page 26

27 Scale Your Business off-the-shelf abundant enablers: call control, Interaction, text-2-speech, speech-2-text, voice/video/data conference, recording, SMS, IM, presence plug-n-play any new enablers automatic management of developer & apps Page 27

28 Telco Capabilities with Huawei CaaS Supports Abundant Telco Enablers as well as 3 rd Party Capabilities Network side Call control Video Outgoing call, answer, hang up, reject, combine, wait, call forwarding, click to dial, number change Video call, video transize, transrate, trans-coding Voice Interaction Play announcement, collect information, TTS, DTMF detection Voice record, video record, voice recall, video recall Content management Bandwidth SMS Bandwidth control SMS sending SMS receiving User Information User status, user location, user authentication Conference SetListenState, Invite/Remove subscriber, Voice/Video/Data conference Fax Fax sending, Fax receiving Access side Voice&Video User management Voice call, DTMF, Video call Group, Presence, Contact list Multiple OS Content sharing Android, ios, Windows, Linux Image sharing, File transfer, Video sharing Message IM, offline message, microvoice Page 28

29 Multiple Interfaces for Cross Domain Capabilities Standard International Interfaces RESTful API IVR script Client SDK Browser plug-in CaaS Management Platform 3 rd Party Capability Carrier Network Capability Page 29

30 Our Journey - Takeaways Huawei CaaS: Monetize Your Network Capabilities Be Enablers Develop new services, new market, new ecosystem Monetize Your Network Capabilities with CaaS widen user base using SDK/API to develop more users and better applications start easily minimal impact on existing network together with Huawei consulting & operation services scale your business not only abundant telecom network capabilities but also third parties enablers Page 30

31 Thank you Ryan Lui Core Network Marketing Tel: Copyright 2013 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.