SAMSUNG ELECTRONICS LED Business

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April Cummings
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1 SAMSUNG ELECTRONICS LED Business Discover Samsung SMART Lighting 1 Booth # 2645

2 Samsung Electronics Sales: USD 187.8B Operating Profit: USD 22.3B (2012) Consumer Electronics Visual Display IT & Mobile Communications Mobile Comm. Global presence in 79 countries with 237,000 employees Device Solutions LED Digital Appliances Networks Memory Printing Solutions Health & Medical Equipment Digital Imaging System LSI 2

3 Brand Value Samsung ranks among the top 10 global brands 3

4 Samsung SMART Products Digital Convergence 4 4

Samsung Electronics LED Business Long History 2013 Introduce Smart Lighting as part of Smart Home concept 2012 Merged into Samsung Electronics Global Operations Headquartered in Giheung, Korea

5 Samsung Electronics LED Business Long History 2013 Introduce Smart Lighting as part of Smart Home concept 2012 Merged into Samsung Electronics Global Operations Headquartered in Giheung, Korea Production sites in Giheung & Hwaseong, Korea and Tianjin, China Founding of Samsung LED Sales Subsidiary in Europe Launched LED Retrofit lamps in US & EU Started LED Retrofit lighting business in Korea Founding of Samsung LED Sales Subsidiary in US Founding of Samsung LED Co. Ltd 2006 Began Mass Production LED Back Light Unit for LCD TV Development of 1 Watt HP LED Package for Lighting (EDS) 2004 Operation of LED Packaging Plant in Tianjin, China Development of White Side-view LED PKG for ITC 1999 Started Blue LED mass production 1995 Start of LED business in Samsung Electro-Mechanics 5

6 Samsung Electronics LED Business 3 major business focus areas TV & Display Lighting Automotive 6

Samsung Electronics LED Business External View Sustained, strong revenue growth World Wide LED Manufacturers by Revenues (2012) Rank Company 1 Company A 2 Samsung LED Leading LED Chip production Top

7 Samsung Electronics LED Business External View Sustained, strong revenue growth World Wide LED Manufacturers by Revenues (2012) Rank Company 1 Company A 2 Samsung LED Leading LED Chip production Top 10 Manufacturers Samsung 3 Company B 4 Company C Strategies Unlimited, 2013 Leading in technology patents World Wide LED Patents Rank (2012) Rank Company (number of patents) 1 Company A (1,275) 2 Samsung Electronics (816) 3 Company B (762) 4 Company C (659) (Estimation) Display Search ( 13.2) 7

Samsung Electronics SMART Lighting Mission SMART Partner: To become a leading Light Source supplier and innovator of LED packages, LED engines and LED lamps - creating superior value for partners,

8 Samsung Electronics SMART Lighting Mission SMART Partner: To become a leading Light Source supplier and innovator of LED packages, LED engines and LED lamps - creating superior value for partners, customers and end-users, by leveraging Samsung Electronics global infrastructure SMART Value: To drive the LED digital revolution by bringing mainstream, high quality, LED lighting to a wide range of consumer and professional products and applications SMART Solutions: To use Samsung s digital expertise to include lighting in the digital convergence of homes and professional applications new concepts in SMART lighting that drive value, energizing the future for partners and users 8

9 Samsung Electronics LED Business Full Product Range LED Packages for TV & Display products Low power consumption, High reliability, Excellent color reproduction LED Packages for Lighting High efficiency, High brightness, High CRI LED Light Engines High efficiency, High brightness, Easy to design-in LED Retrofit Lamps Energy efficient, Easy to use, Long lasting LED Tubes Energy efficient, Long lasting, Quick payback LED Automotive Long lasting, Low power consumption, Easy to design-in 9

Light Engines Zhaga compatible linear H-series LED Lamps LED Retrofit

10 Highlights of new products at LIGHTFAIR International 2013 LED Lighting Components LED Packages for Lighting LM561B, COB LCO13/26/40B Series LED Light Engines Zhaga compatible linear H-series LED Lamps LED Retrofit Lamps SMART Starter Kit, MR16 10W GU5.3 HCRI LED Tubes S-140 HE, DLC Type 1200mm 10

11 New LED Lighting Components 11

Samsung Middle Power LED Package: LM561B The LM561B features a superior 160lm/W light efficacy, the highest available among mid-power LED packages (65mA, 5000K CCT, 80 CRI) in a compact package.

12 Samsung Middle Power LED Package: LM561B The LM561B features a superior 160lm/W light efficacy, the highest available among mid-power LED packages (65mA, 5000K CCT, 80 CRI) in a compact package. Key Features Reduced energy consumption and improved heat management 30 % increase in efficiency compared to previous mid-power LED (LM561A) package Low lumen drop ( droop ) at high temperatures and currents A wide range of color temperatures and CRI (2700K to 6500K at CRI 80+) Applications Ideal for use in ambient lighting and downlighting Ideal for use in LED tubes and retrofit lamps Availability Available now 12

Samsung LED COB (Chip on Board): LC013/26/40B The new COB (Chip on Board) series is a 13/26/40W range of high efficacy LED sources that feature 129 lm/w (5000K), a CRI 80+

LC026B LC040B Key Features LC013B Compact LES (light emitting surface) size, designed to meet Zhaga industry standards Designed to provide a variety of light distribution and beam

13 Samsung LED COB (Chip on Board): LC013/26/40B The new COB (Chip on Board) series is a 13/26/40W range of high efficacy LED sources that feature 129 lm/w (5000K), a CRI 80+ performance and high color uniformity at all angles in a very compact form factor. LC026B LC040B Key Features LC013B Compact LES (light emitting surface) size, designed to meet Zhaga industry standards Designed to provide a variety of light distribution and beam options Available in a wide range of color temperatures and CRI (2700K to 5000K at CRI 80+) Low thermal resistance (translating into more reliable lighting products) Applications Ideal for use in spotlight and downlight applications that demand good beam control Availability Available now 13

Samsung LED Linear Engine: H-series The new Samsung H-Series is comprised of four ranges of LED modules with different form factors and luminous flux, to satisfy a

Key Features High efficacy of over 145lm/W (@5000K, Tc 55 ) The Zhaga compatible design ensures the H-series is future proof MacAdam 3 Step binning for color

14 Samsung LED Linear Engine: H-series The new Samsung H-Series is comprised of four ranges of LED modules with different form factors and luminous flux, to satisfy a variety of market needs. It features an industry leading 145lm/W luminous efficacy (5000 K). Key Features High efficacy of over 145lm/W (@5000K, Tc 55 ) The Zhaga compatible design ensures the H-series is future proof MacAdam 3 Step binning for color consistency and uniformity A wide range of color temperatures and CRI (3000K to 5000K at CRI 80+) Applications Ideal for use in ambient lighting and linear fixtures Ideal for use in in signage and vending machines Availability May

15 New LED Lamps 15

Samsung Retrofit Bulb: LED SMART Lighting Starterkit The LED SMART Lighting Starterkit uses the ZigBee Home Automation connectivity standard, enabling

ZigBee Key Features Full 50W equivalent light levels, 75% energy saving compared to GLS lamps Plug and play installation More than 25,000 hour lifetime, 25

16 Samsung Retrofit Bulb: LED SMART Lighting Starterkit The LED SMART Lighting Starterkit uses the ZigBee Home Automation connectivity standard, enabling smooth integration into the Samsung Smart Home platform. The light can be controlled by a smart phone or tablet. ZigBee Key Features Full 50W equivalent light levels, 75% energy saving compared to GLS lamps Plug and play installation More than 25,000 hour lifetime, 25 times longer than incandescent lamps Deep and smooth dimming down to 1 % - no dimmer needed Applications Ideal for use in residential areas, offices, hotels, bars, cafés and shops Availability Q

Samsung Retrofit Lamp: MR16 10W GU5.3 HCRI The fully dimmable MR16 10W GU5.3 HCRI saves more than 80% energy compared to traditional halogen lamps and lasts over 25 times longer.

17 Samsung Retrofit Lamp: MR16 10W GU5.3 HCRI The fully dimmable MR16 10W GU5.3 HCRI saves more than 80% energy compared to traditional halogen lamps and lasts over 25 times longer. With a high CRI of 90+, it is ideal for professional applications, where color quality is important. Key Features Over 35W equivalent high CRI light levels in standard (ANSI) shape Also available in 50W equivalent CRI80+ Dimmable down to 10% ; compatible with most commercial dimmers 80% less energy consumption compared to traditional lamps Applications Ideal for use in hotels, restaurants, shops, museums, exhibitions where light quality matters Availability Q

18 Samsung LED Tube: High efficacy AC Direct Type S140 The S-140 HE L-Tube AC direct type LED tube delivers a superior 140 lm/w performance (5000K). The S140 HE L-Tube delivers excellent color uniformity and has a payback period of 2 years (Japan). Key Features 50% less energy consumption compared to traditional fluorescent lamps More than 40,000 hours life (4 times longer than fluorescent tubes) Homogenous light uniformity Applications Ideal for use in commercial marts and stores Ideal for use in in parking lots, outdoor, signage and vending machines Availability Available now (Japan) 18

19 Samsung LED Tube: AC Direct DLC Compliant The 4 foot Performer AC direct L-tube is DLC compliant and delivers an efficacy of over 110lm/W at 5000K, with good homogeneity, resulting in pay-back times of less than 3-4 years. Key Features 40% less energy consumption compared to traditional fluorescent lamps More than 50,000 hours average operating life (4 times longer than fluorescent lamps) Applications Ideal for use in commercial marts and stores Ideal for use in in parking lots, outdoor, signage and vending machines Availability May

20 Discover Samsung Smart Lighting Smart lighting, Better living Smart partner, Total solution 20

21 Thank you 21

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