Integration, Migration and

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1 IMS Challenges: Integration, Migration and creation of Sustainable business Marc Jadoul Sophia Antipolis, 24 November 2010.

2 IMS is a Journey, Not a Destination (John Delaney, OVUM) Vision Convergence Application Enablement Value Business Case TDM Broadband IMS SDP Application Eco-system ServCo RCS All-IP Technology High Leverage Network Operational Excellence LTE OpCo Execution 2 ETSI IMS Conference November 2010

3 Challenge #1 Mitigating IMS Integration Costs and Risks Multi-vendor platforms interoperability End-to-end functionality, scalability, security and QoE OSS/BSS, applications, CPE and clients integration Network and software configuration management Dealing with multi-vendor team dynamics Reducing costs & risks of project delays Labs, methodologies & tools for testing & validation Expertise, experience and facilities are key to integrate complex multi-vendor networks. 3 ETSI IMS Conference November 2010

4 A Holistic Approach to Solution Development & Validation Analysis & Design Implementation Integr.& Verification Acceptance Customer System Solution Definition Requirements Development Architecture & High Level Design Validation Strategy Acceptance Plan & Design Verification Plan & Design End-to-End Multivendor Customer Validation & Acceptance Transition SI Validation Requirements Verification Design Verification Detailed Design Integration Plan & Design Integration System Element Specification Implementation Acceptance time 4 ETSI IMS Conference November 2010

5 What Gets Measured Gets Managed IMS functional regression testing (POTS & SIP) Typical industry performance Measured* Alcatel-Lucent performance Test coverage Test creation time Test execution time Test efficiency tests 126 tests 1 hour/test 10 minutes/test 1 person week 1 night ~ 2 tests/hour ~ 25 tests/hour Lab utilization Quality coverage Reporting mostly daytime human error prone day and night based on MOS KQI KQI based (*) Alcatel-Lucent lab results and customer project metrics 5 ETSI IMS Conference November 2010

6 Challenge #2 Migrating Network and Subscribers to IMS Migration from PSTN, NGN and pre-ims to IMS Technical vs. commercial migration Network, site and operations readiness Minimal impact on service continuity Migration methodology, processes & tools Resource planning, scheduling and fallback scenarios Engaging all stakeholders, including regulators and end-users Predictability and automation are key to execute large scale migration projects. 6 ETSI IMS Conference November 2010

7 Methodology & Tools for PSTN to VoIMS Migration OSP data records validation & cleansing OSP data TDM switch routing data legacy EMS/OSS/BSS POTS users Physical cutover ISDN users Distribution frame Subscriber data Data migration Provisioning & synchronization Re-routing MSAN IP cloud IMS core next gen EMS/OSS/BSS subscriber data routing data 7 ETSI IMS Conference November 2010

8 What Gets Measured Gets Managed PSTN to IMS Voice Line Migration Typical industry performance Measured* Alcatel-Lucent performance OSP data correctness OSP data validation time Data provisioning speed ~ 85% ~ 100% 4 minutes/line 10 seconds/line 600 lines/hour 50,000 lines/hour 1st pass-migration yields End-user outage time during physical cutover 50-60% 98% 20 minutes <20 seconds Migration window overnight 24/24 Overall migration cost ~ 70% 100% (*) Alcatel-Lucent lab results and customer project metrics 8 ETSI IMS Conference November 2010

9 Challenge #3 Creating a Sustainable IMS Business Implementing a win-win-win model for Network Providers, Application Providers and End-Users Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience Reducing time-to-market while stimulating open innovation and developer eco-systems A sound business model and go-to-market strategy are key to drive successful commercial launch. 9 ETSI IMS Conference November 2010

10 Application Enablement Leveraging a Service Provider s IMS Environment Developer Program Device Defragmentation Open API Platform API Library API Provider Tools Developer Tools Business Tools Prototyping Publishing API Exposure Application Enablers Massively Scalable QoS Customer Engagement Automatic Application Identification Location Presence Interactive Voice and Video Media Rich Messaging Content Distribution Network Address Book Call Control & Routing Optimized Video Delivery Transcoding Identity Management Subscriber Data Monetization Converged Policy Framework Payments & Charging Content Streaming Advertising & Offers Etc. High Leverage Network with IMS Core 10 ETSI IMS Conference November 2010

11 What Gets Measured Gets Managed Consumer Demand for New Applications and Bundles Consumer likelihood to sign up for LTE applications Preferred tariff models for LTE data services Live Messaging 15% 34% Next-Generation Music Enhanced Mobile Video Multi-Party Video Call 14% 30% 10% 31% 9% 25% 32% HSI + top 6 apps Advertizing Monthly fee 28 Image-Enabled Search 8% 26% Location-Based Services Mobile Video Monitoring Mobile Gaming 8% 25% 11% 21% 7% 21% Definitely would sign up Probably would sign up 12% 11% HSI + top 6 apps No advertizing Monthly fee 35 HSI + top 3 apps No advertizing Monthly fee 28 (*) LTE Appeals to European Consumers, Alcatel-Lucent, Nov ETSI IMS Conference November 2010

12 Conclusion Vision TDM Technology Integration Sustainable business I M S Migration Execution All-IP Value OpCo ServCo There are many challenges ahead on your IMS journey. Need for a holistic approach and an experienced partner. 12 ETSI IMS Conference November 2010

13 be.linkedin.com/in/mjadoul 13 ETSI IMS Conference November 2010

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