Skalerbart forretningspotentiale for ehealth og mhealth virksomheder

Transcription

1 Skalerbart forretningspotentiale for ehealth og mhealth virksomheder WelfareTech: Sundhedsapps fra innovation til k ommercialisering. S pea ker : Da vid Ven tzel

2 Accelerace knows tech startups Currently running 3 accelerator programs 280 startups accelerated Invested in 70 startups Alumni has a survival rate of above 90% Alumni has raised 1,5 billion DKK Alumni is worth 4,5 billion DKK 2

3 I will disappoint

4 Main topics: 1. Our (investors) view on health tech apps 2. Different business models 3. Cases: a) Teleskin b) Brain+ c) Sekoia 4

5 I will convince you that: The potential for health apps is huge There is nothing magical about apps. They are just as hard as any other business Entrepreneurs tend to think about apps in the wrong way 5

6 What investors think about health apps

7 Health tech is growing, but most in 2014

8 Demographics and technology drive interest

9 Success cases drive interest Raised 4.7 billion DKK Raised: 0.6 billion DKK Raised 0.8 billion DKK Valuation: 17.6 billion DKK Valuation: 2.1 billion DKK Valuation: 1.4 billion DKK

10 Not all is great. Public market not kind to Fitbit

11 What it takes to get investment

12 The typical thinking pattern is flawed Apps are popular 100 million people need my app 10 million people will download it I make 100 DKK per user I will make 1 billion DKK!

13 The typical thinking pattern is flawed Apps are popular 100 million people need my app 10 million people will download it I make 100 DKK per user I will make 1 billion DKK!

14 Apps not popular. Only a few are. >1% More than 2 million android apps. Only 17K with more than 1 million downloads.

15 Apps don t make something valuable

16 Apps have distinct downsides ü Hard to find. App stores dominated by curation instead of search ü Expensive to maintain across platforms ü Friction to getting started 16

17 Apps work certain use cases ü Daily or weekly use case ü Short session use cases ü Out of office use case ü Making use of sensors such as GPS, accelerometer, gyroscope, camera etc. ü No/low need for manual data input 17

18 Making money starts with funnel optimization million downloads = 20 50K users who can be monetized % 0 1.Download 2. First open 3. Perform critical activity 4. Second open 5. Regular use 6. Cannot live without it 7. Willing to pay Acquisition Activation Retention Referral Revenue

19 Investors (and users) want solutions to problems Problem that requires frequent use of the app Problem that is worth money Big potential market Founder teams with both technical people and domain experts Traction beyond downloads. Retention rates matters the most 19

20 There s a big problem! The right thinking pattern Is an app the best way to solve it? Can I find a cheap user acquisition strategy? Can find a valid monetarization strategy? What is the difference between my CAC and LTV? That s how much I will make!

21 How to make money Revenue models

22 A Christmas calendar of revenue models Consumer Business Public Single sided Multi sided

23 Different apps have different models Consumer Business Public Single sided Multi sided

24 Who has the budget/habit? Consumer Business Public Single sided Multi sided

25 How thick is your value stack? Consumer Business Public Single sided Multi sided

26 How frequent is the use case? Consumer Business Public Single sided Multi sided

27 Cases Teleskin

28 Teleskin

29 Facts Accelerace alumni from 2014 Investment from WTI (Managed by Accelerace) and Seed Capital in 2014 Serbian founders now located in Denmark 29

30 Revenue model 2 sided model between patients and doctors Free picture analysis by algorithm Paid picture analyses by doctor Teleskin takes cut of the price 30

31 Teleskin model Consumer Business Public Single sided Multi sided

32 Case stories Brain+

33 Brain+

34 Facts Accelerace alumni from 2014 Investment from Seed Capital and Northeast Venture (+10M) 1 million downloads of app 34

35 Revenue model 1 sided model to consumers Free basic use Paid time limited upgrades Paid bulk access for companies 35

36 Brain+ model Consumer Business Public Single sided Multi sided

37 Case stories Sekoia

38 Sekoia

39 Facts Accelerace alumni from 2012 Investment from Accelerace Invest and NorthCap Stronghold in Odense 39

40 Revenue model Multi sided model (municipalities, caretakers, patients, family members and app developers) Pilots with individual nursing homes, then bulk sale to municipality License fee from municipalities 40

41 Sekoia model Consumer Business Public Single sided Multi sided

42 Final take aways Apps give new possibilities. But people just want solutions to problems Have a clear and simple revenue model Focus on user retention and forget downloads 42

43 The end. Follow my blog