Printing and Personal Systems

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1 Printing and Personal Systems Todd Bradley Executive Vice President, PPS

2 Our path Deliver value to stakeholders Cross-pollinate PSG operational leadership with IPG innovation Drive cost optimization (sales force & supply chain simplification) Leverage IPG / PSG commonalities (same customers, partners & retailers) 2

3 PPS strategic imperatives Enhance customer and partner intimacy Accelerate product & business-model innovation Expand differentiated services & solutions Deliver connected experiences Extend operational leadership 3

4 Personal Systems 4

5 Personal Systems framework Who we are What we face What to expect #1 PC company 1 World s most profitable PC company (Windows) #1 commercial PC player 1 Largest global IT supply chain Impacted by August 2011 webos and spin / no-spin announcements Mature, low-growth category Heightened competition Proliferation of form factors Continued need to compute Incredible opportunity for innovation in thin & light Challenges and opportunities in emerging markets & mobility Channel execution issues Strengthened product portfolio - Thin & light - New device categories Share expansion in commercial tablets Improvement in sales productivity Increased channel revenue Disciplined approach to profitability High return on invested capital 1. IDC PC Tracker 2Q12, Aug

6 Excitement in personal devices Total addressable market of $480B by 2015 Workstations Desktops Notebooks Hybrids Tablets Market rev 15 / CAGR $8B/5% $75B /-3% $165B /4 % New category $19B /47% (commercial) $85B /17% (consumer) PC growth expected to be flat to 1% through 2015, with notebooks expected to outpace desktops Revenue CAGR for commercial tablets expected to be approximately 3x consumer through % PC revenue CAGR expected in emerging markets through 2015 Innovation stimulating growth within desktops - expected revenue CAGR of 4% in all-in-ones through IDC 2Q12 PC workstation tablet tracker, Aug Source: HP internal analysis for all other data (notebooks data also includes convertibles and hybrids)

7 The market leader with opportunity CQ212 units share Workstations Desktops Notebooks Hybrids Tablets #1 (46%) #1 (16%) #1 (16%) New category White space Strong commercial presence (commercial PC share: 19% 1 ) Size and scale of supply chain, shipping 2 PCs per second Global network of 160K retail stores and 185K channel partners 1. IDC PC Tracker 2Q12, Aug

8 The new HP design language Stacy Wolff Vice President, Industrial Design

9 Customer insights Consumerization of IT Blend of devices, uses and personal choice Cloud Connected and light Design Magical and multisensory experiences, haptic touch, thinness 9

10 SPECTRE ONE SPECTRE ONE 10

11 SPECTRE XT 11

12 ENVY x2 12

13 ElitePad 13

14 Design themes Thin Gestural Iconic More than the device 14

15 Printing

16 Printing framework Who we are What we face What to expect #1 printer company for 28 years Most profitable printing company Global brand leader Innovation leader with portfolio spanning consumer to enterprise to industrial graphics Owner of largest channel network Mature, low-growth category Macroeconomic headwinds & secular shifts in consumer Growth in graphics and commercial Competition for supplies requires business innovation Upside opportunity in color multifunction printers (MFP) and service contracts Need to create demand pull Commercial segment growth (color MFPs, managed print services, graphics and solutions) New MFPs with workflow capabilities Momentum from new business models to expand supplies opportunity eprint to foster mobile printing growth Improved brand preference Cost optimization Increased cash generation 16

17 Printing market presents opportunity Total addressable market of $300B by 2015 Market rev 15 / CAGR Hardware Supplies Graphics Software & services $62B/0% $124B/1% $37B/5% $111B/8% Commercial market expected to grow 4% through Consumer hardware market expected to decline 3% through Emerging markets expected to grow 4% as developed markets to stay flat (hardware, supplies) 1 Analog-to-digital shift, 200B pages moving every year Shift toward contracts, with managed print services market expected to grow by $11B or 12% 1 1. Revenue CAGR Source: HP internal analysis 17

18 Leveraging leading market position CQ212 units share Hardware Inkjet 45% #1 #1 (>50%) #3 2 Laser 35% #1 Supplies Graphics Software & services (MPS 16%) 3 Nearly 14K patents, many in key areas Share opportunities in multi-function printers and managed print services Global network of 160K retail stores and 185K channel partners 4 1. IDC Hardcopy Tracker 2Q12 (supplies internal HP analysis) 2. IDC Hardcopy Tracker 2Q12 (only includes Large Format and Commercial Digital Press) 3. MPS only; IDC WW and US MPS Forecast March 2012 (only complex MPS is included) K stores carry printing products; 160K stores carry PCs 18

19 Driving business-model innovation Stephen Nigro Senior Vice President, Inkjet and Printing Solutions

20 Making ink more affordable with new ink models Ink Advantage delivers affordable ink to high-growth emerging markets Clear Ink Advantage value message: Print More, Pay Less, No Risk HP ink usage increased >30% 1 Expanding from 10 to 82 countries HP ink share up more than 15% 2 Nearly 2.5M new customers in FY12 25% - 30% higher customer satisfaction 1. HP internal analysis based on usage improvement from End of 2011 unit share data 20

21 Accelerating business ink growth momentum Ink in the Office Officejet Premium & Officejet Pro series extend inkjet to business Up to 50% lower cost per page than laser printers Revenue up 17%; 1 expecting double-digit growth in FY13 New inkjet platform will expand offering to adjacent business segments 1. Ink in the Office revenue CAGR FY PC Magazine, December Better Buys for Business InfoTrends HP Cost of Printing Analysis One of the most impressive printers to come through PC Labs." PC Magazine 2 Cream of the crop Affordable to run. Editor s Choice Better Buys for Business 3 Almost 50% the cost of competitive laser savings can be substantially greater in certain cases. InfoTrends 4 21

22 Leading the mobile printing experience HP eprint and cloud services enhance customer mobile printing experience Fragmented mobile printing solutions today Owners of mobile print-enabled tablets print 40% more overall 1 Future state: Auto-discovery and print Grew eprint users 2x Y/Y 2 Delivered 3x cloud printing page growth Y/Y 3 Next year: Auto-discovery & print for majority of devices This year: Airprint Enhanced eprint apps Last year: Cloud print via 1. HP sponsored U.S. tablet / smartphone research, HP internal analysis Q312 vs. Q HP internal analysis; total cloud printing pages, 12 months ended August 12 vs. prior year 22

23

24 Opportunity to grow laser MFP share Laser hardware revenue mix 2012 HP share units 17% 12% Multi-function color Multi-function mono 52% 26% 38% 8% 9% 39% Launching 10 MFPs in FY12 and 6 in FY13 Single-function color Single-function mono 6% 16% 37% 43% Market HP Source: HP internal analysis (Laser AiO not included); HP share average CQ1-CQ

25 Managed Print Services 75% of MPS contracts involve solutions, creating opportunity for cross-selling Expand differentiated services & solutions Growth opportunity $28B-$39B market Expect 12% revenue CAGR Leverage recent momentum, 3x share-of-wallet growth Source: HP internal analysis Favorable trends 90% of Global 1000 companies are expected to use cloud printing services by % of page volume in MPS are printed on MFPs Global leadership Presence in 55 countries 21,000 eprint public print locations 3,000 accounts Expect 24 billion pages in 2012 Expect to manage 700K printers and MFPs by end of

26 Customer Testimonial DreamWorks Video 26 Copyright Copyright Hewlett-Packard Development Development Company, Company, L.P. The L.P. information The information contained contained herein herein is subject is subject to change to change without without notice. notice.

27 PPS: Retooling to win Focus Combination of HW, Unified GTM motion to SW and services broaden reach (MPS, Web Services) Reduced the number of 427 top rankings & awards sales teams from 6 to 3 in personal systems (FY12) 5K new channel 16 new MFPs partners added in 1H12 by end of FY13 Momentum in mobility Ink affordability Ink in the Office Optimize our market leadership Make it matter. Go To Market Cost Leverage Variable cost structure allows greater flexibility R&D rationalization SG&A productivity Logistics efficiencies - No. of nodes 26% - Suppliers 47% Operational Excellence Extending operational leadership across PPS PC annual intervention rate (AIR) 17% Y/Y No. of supply chain processes 30% SKU reduction by FY14: - Ink / Laser >30% - PC 25% Source: HP internal analysis 27

28 Thank you. 28 Copyright Copyright Hewlett-Packard Development Development Company, Company, L.P. The L.P. information The information contained contained herein herein is subject is subject to change to change without without notice. notice.

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