State of the Smart Home Market 2017 Market summary published December 2017 (with data up to Q2/2017) Powered by

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1 State of the Smart Home Market 217 Market summary published December 217 (with data up to Q2/217) Powered by

2 About this document This document presents an excerpt of IoT Analytics Smart Home Market database and is intended for the general public. The summary presented in this document is based on extensive research, a comprehensive market model, raw data supplied by Priori Data and the subsequent overall data analysis. The purpose of this document is to inform the overall public of the state, growth and details of the global Smart Home Market through the IoT Analytics research lens. 2

3 Q2/217 State of the Global Smart Home Market Overview Continued hyper growth. The total Smart Home Market grew by 95% between Q2/216 and Q2/217 to $3.3B. USA leads overall adoption. The US represents the biggest market at $1.6B (48%), followed by South Korea, and Germany. Frigidaire s Unit sales grew by a factor of 217x. Further top movers are Hanwha, Carrier, LG and Elgato. Gateways is the largest market segment. Followed by Speakers, Security Systems and Appliances World Smart Home Market Global Revenue in MUSD 5, 4, 3, 2, 1, 1,678 Vendors Top 5 Movers* 163% 137% 11% 17% 1,837 +XX% = Q2/216 vs. Q2/217 Source: Priori Data, IoT Analytics +95% 3,16 3,7 3,275 Q2/216 Q3/216 Q4/216 Q1/217 Q2/217 Units Sold Q2/217 vs. Q1/217 21,674% *Considers only the top 2 companies by market share in their segment Revenue by Country in MUSD (Q2/217) Segments Gateways Speakers Security systems Appliances Thermostats Lighting Outlets & Switches Smoke Detectors Q2 Revenue in MUSD , % +31% +78% +349% +56% +81% +8% +62% 3

4 Market Segments Gateways 4 Page Speakers 5 Security Systems 6 Appliances 7 Thermostats 8 Lighting 9 Outlets & Switches 1 Smoke Detectors 11 Purchasing Options 12 4

5 State of the Global Smart Home Market Deep-dive: Gateways Q2/217 High growth. The global Smart Gateway Market grew 134% between Q2/216 and Q2/217 Highest adoption in the USA. Followed by Germany and the UK. Amazon in leading position with the Amazon Echo. Followed by Xiaomi, Google (Google Home) is catching up. Wulian (ios) and Honeywell (ios) have the top rated apps. World Smart Gateways Market Global Revenue in MUSD +134% Revenue by Country in MUSD (Q2/217) Q2/216 Q3/216 Q4/216 Q1/217 Q2/ Top 3 Vendors Top 3 Rated Apps Q2 App Review Score New Entrants 13.% -2% % 7.6% +19% 4.7.1% 5.6% -1% 4.6 +XX% = Q2/217 vs. Q1/217 Source: Priori Data, IoT Analytics Smart Home Market Model 5

6 State of the Global Smart Home Market Deep-dive: Speakers Q2/217 Continuous growth. The global Smart Speakers Market grew 31% between Q2/216 and Q2/217 Highest adoption in the US. Followed by Germany and the UK. Sonos dominates. Followed by Bose and Denon Sonos (ios & Android) and Invoxia have the top rated apps. There was no meaningful market entrant in last 4Q. World Smart Speakers Market Global Revenue in MUSD +31% , Revenue by Country in MUSD (Q2/217) Q2/216 Q3/216 Q4/216 Q1/217 Q2/ Top 3 Vendors 59.4% +5% Top 3 Rated Apps Q2 App Review Score 4.4 New Entrants None 29.3% +137% % +8% 4.2 +XX% = Q2/217 vs. Q1/217 Source: Priori Data, IoT Analytics Smart Home Market Model 6

7 State of the Global Smart Home Market Deep-dive: Security Systems Q2/217 Extremely high growth. The global Smart Security Systems Market grew 78% between Q2/216 and Q2/217 Highest adoption in the US. Followed by the UK and Canada. US and Taiwanese vendors dominate. Top 3 vendors are Ring, D-Link, Netgear Getsafe (Adroid) and Wulian (ios) have the top rated apps. Hanwha was the most meaningful market entrant in last 4Q. World Smart Security Systems Market Global Revenue in MUSD +78% Revenue by Country in MUSD (Q2/217) Q2/216 Q3/216 Q4/216 Q1/217 Q2/ Top 3 Vendors Top 3 Rated Apps Q2 App Review Score New Entrants 8.% +51% % 7.5% +15% 4.9.3% 4.5% +1% 4.5 +XX% = Q2/217 vs. Q1/217 Source: Priori Data, IoT Analytics Smart Home Market Model 7

8 State of the Global Smart Home Market Deep-dive: Appliances Q2/217 Extremely high growth. The global Smart Appliances Market grew 349% between Q2/216 and Q2/217 Highest adoption in South Korea. Followed by the US and Germany. US and Korean vendors dominate. Top 3 vendors are irobot, LG, Samsung Hoover (ios) and Bosch (Android) have the top rated apps. Candy by Hoover was the only meaningful market entrant in last 4Q. World Smart Appliances Market Global Revenue in MUSD % Revenue by Country in MUSD (Q2/217) Q2/216 Q3/216 Q4/216 Q1/217 Q2/ Top 3 Vendors Top 3 Rated Apps Q2 App Review Score New Entrants 18.% +5% % 14.% +137% 4.4.1% 11.4% +8% 3.9 +XX% = Q2/217 vs. Q1/217 Source: Priori Data, IoT Analytics Smart Home Market Model 8

9 State of the Global Smart Home Market Deep-dive: Thermostats Q2/217 Continuous growth. The global Smart Thermostats Market grew 56% between Q2/216 and Q2/217 Highest adoption in the US. Followed by the Canada and the UK. US and Canadian vendors dominate. Top 3 vendors are Honeywell, Nest, Ecobee Honeywell (ios & Android) and Vivint (Android) have the top rated apps. Innogy by RWE and Aprilaire were the market entrants in last 4Q. World Smart Thermostats Market Global Revenue in MUSD +56% Revenue by Country in MUSD (Q2/217) Q2/216 Q3/216 Q4/216 Q1/217 Q2/217 4 Top 3 Vendors Top 3 Rated Apps Q2 App Review Score New Entrants 16.3% -1% 4.7.1% 14.1% -13% 4.6.1% 8.4% +3% 4.5 +XX% = Q2/217 vs. Q1/217 Source: Priori Data, IoT Analytics Smart Home Market Model 9

10 State of the Global Smart Home Market Deep-dive: Lighting Q2/217 High growth. The global Smart Lighting Market grew 81% between Q2/216 and Q2/217 Highest adoption in USA. Followed by China and Germany. Philips Hue dominates. Followed by LIFX, Yeelight Mipow (ios) and Stack (ios & Android) have the top rated apps. Veho was the most meaningful market entrant in last 4Q. World Smart Lighting Market Global Revenue in MUSD +81% Revenue by Country in MUSD (Q2/217) Q2/216 Q3/216 Q4/216 Q1/217 Q2/217 6 Top 3 Vendors Top 3 Rated Apps Q2 App Review Score New Entrants 27.5% -5% % 12.1% +16% 4.9.3% 9.8% -7% 4.8.2% +XX% = Q2/217 vs. Q1/217 Source: Priori Data, IoT Analytics Smart Home Market Model 1

11 State of the Global Smart Home Market Deep-dive: Outlets & Switches Q2/217 High growth. The global Smart Outlets & Switches Market grew 8% between Q2/216 and Q2/217 Highest adoption in the USA. Followed by China and Germany. European and US vendors dominate. Top 3 vendors are Philips Hue, TP-Link, Belkin Oakter (ios) and Chamberlain (Android) have the top rated apps. Switchmate was the most meaningful market entrant in last 4Q. World Smart Outlets & Switches Market Global Revenue in MUSD +8% Revenue by Country in MUSD (Q2/217) Q2/216 Q3/216 Q4/216 Q1/217 Q2/ Top 3 Vendors Top 3 Rated Apps Q2 App Review Score New Entrants 14.7% -5% % 14.3% -14% 4.4.2% 5.3% -11% 4.1 +XX% = Q2/217 vs. Q1/217 Source: Priori Data, IoT Analytics Smart Home Market Model 11

12 State of the Global Smart Home Market Deep-dive: Smoke Detectors Q2/217 Continuous growth. The global Smart Smoke Detectors Market grew 62% between Q2/216 and Q2/217 Highest adoption in the USA. Followed by France and the UK. US and European vendors dominate. Top 3 vendors are Nest, Verisure, Honeywell Coqon (ios) and Fibaro (Android) have the top rated apps. RWE s Innogy was the most meaningful market entrant in last 4Q. World Smart Smoke Detectors Market Global Revenue in MUSD +62% Revenue by Country in MUSD (Q2/217) Q2/216 Q3/216 Q4/216 Q1/217 Q2/217.6 Top 3 Vendors Top 3 Rated Apps Q2 App Review Score New Entrants 35.% +12% % 2.% -9% 4.1.2% 5.6% -5% 4.1 +XX% = Q2/217 vs. Q1/217 Source: Priori Data, IoT Analytics Smart Home Market Model 12

13 Methodology and definitions 1. General: What is included? The smart home market model includes global consumer device sales for the residential home automation market in 8 segments. It does not include commercial building solutions. Prerequisite for a company to be in included in the model is the existence of an own app listed in the ios or Android store that is used to control the respective Smart Home device or a set of Smart Home devices. More than relevant 2 apps are tracked on a day-by-day basis. 2. Segments: What is included? Segment Lighting Appliances Smoke Detectors Security Systems Gateways Thermostats Outlets & Switches Speakers 3. The model Includes Light bulbs, lighting systems Washers, dryers, fridges, ovens & microwavers, vacuum cleaners Alarm devices that warn in the case of smoke Motion sensors, cameras, locks, home security systems Central hub used to connect and control smart home devices Devices for automatic room temperature regulation Wall-mounted sockets and switches, outlet plugs WiFi-enabled speakers The data presented as part of this presentation is based on IoT Analytics app-based Smart Home market model. Although based on a bottom-up approach, IoT Analytics does not claim exhaustiveness of the data and acknowledges that individual companies may be missing or under or overestimated. Raw input, such as app downloads and app ratings have been provided by Priori Data, the Mobile App Data Intelligence Company. The data has been enriched by generally available pricing information and have been triangulated with publicly available revenue figures and personal discussions with selected market participants. Please note: Priori Data optimizes their algorithms over time: The optimized models also affect past data sets. Therefore future model updates may see a change in historic data. 13

14 Access to all market data via iot-analytics.com What is included? What to expect? Global Smart Home Tracker 1 Metrics 2 Segments 3 Companies 4 Regions Number of Devices Sold Revenue Gateways Security Systems Smart Thermostats Lighting Appliances Smoke Alarms Outlets & Switches Speakers Other Nest Honeywell Amazon Alarm.com Samsung Xiaomi (and ~15 more) North America USA Canada Europe Germany UK France.. Asia China Japan All data sets come in Excel format The global Smart Home model is updated twice per year all data sets are on a monthly 14 basis 14

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16 Legal disclaimer IoT Analytics is a leading provider of market insights and competitive intelligence for the Internet of Things (IoT). This document is intended for general informational purposes only, does not take into account the reader s specific circumstances, and may not reflect the most current developments. IoT Analytics disclaims, to the fullest extent permitted by applicable law, any and all liability for the accuracy and completeness of the information in this document and for any acts or omissions made based on such information. IoT Analytics is not responsible for any incorrect information supplied to us by third parties. Quantitative market information is based primarily on app data and therefore is subject to fluctuation. IoT Analytics does not provide legal, regulatory, audit, or tax advice. Readers are responsible for obtaining such advice from their own legal counsel or other licensed professionals. For more information, visit For information regarding citation permission, write to: IoT Analytics GmbH Zirkusweg Hamburg, Germany insights@iot-analytics.com IoT Analytics Research Team Zana Diaz Williams, Senior Analyst Padraig Scully, VP Market Research Knud Lasse Lueth, Managing Director Published: November 217 Predictive Maintenance Market Report

17 IoT Analytics GmbH Market Insights for the Internet of Things Zirkusweg 2 (Astraturm, 6. OG) 2359 Hamburg Germany info@iot-analytics.com