Mobile Payments. NRF ARTS Mobile Blueprint Panel. Smart Card Alliance / NFC Forum Joint Workshop

Transcription

1 Mobile Payments Smart Card Alliance / NFC Forum Joint Workshop NRF ARTS Mobile Blueprint Panel Richard Mader Executive Director, ARTS Cathy Medich Smart Card Alliance 2010 Smart Card Alliance Annual Conference

2 Who is NRF The world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. Represents US industry: $2.3 trillion sales 1.6 million U.S. retail companies 25 million employees 2 2

3 NRF has many Divisions

4 NRF Mobile Retail Initiative (MRI) Mission: The mission of the National Retail Federation s Mobile Retail Initiative is to be a catalyst for mobile-inspired innovation that enhances the retail shopping experience and improves internal business processes. This retailer-led initiative will guide and direct the industry in the dissemination of mobile-related best practices and development of standards and documentation for the purpose of maximizing benefits and minimizing implementation expense, on-going costs and fees.. Mobile must be global and function on all platforms and handsets 4

5 MRI Activities Initiative activities to accomplish mission: Define acceptable business models to all parties. Serve as a resource of key trends and research, both proprietary and 3 rd party. Identify processes that can be enhanced via mobile technology. Organize meetings and events to present best practices and research, encourage implementations, maximize functionality and build a mobile retail community. Develop relationships with mobile associations, groups and service providers. Work with financial institutions to provide alternatives for mobile payments. Encourage adoption of global standards for mobile technology including the use of ARTS standard data names. Publish white papers covering different aspects of mobile technology. Identify third-party applications to encourage the adoption of mobile payments by consumers.

6 Developing Mobile Blueprint to: Guide retailers in planning and implementing initial mobile applications, including customer relationships, payments and internal operations. Educate retailers on the current and planned direction of mobile opportunities so that they can: 1. Identify mobile based business opportunities 2. Identify processes, applications, and standards that will facilitate adoption of mobile in retail to promote adoption. 3. Identify retail mobile business requirements and promote them to mobile and financial companies to speed implementations. 6

7 Blueprint Participants Retailers BJ's Wholesale Darden El Corte Ingles Family Dollar Home Depot Kohl s Limited Brands Post office - UK Safeway Sonic Drive In Yum Brands Vendors Cellpoint Mobile Cisco Epson IBM Motorola Oracle SaskTel SAP Verizon Business Vivo Tech Wincor - Nixdorf 7

8 Blueprint Participants Associations GS1 US GSMA MIT Auto-ID Labs NACHA NFC-Forum RSPA Smart Card Alliance 8

9 Mobile Blueprint Organization Mobile Blueprint Commi0ee Staff Coordina4on Richard Mader Customer Rela4ons Dave Dorf Oracle Payment Cathy Medich SCA Interna4onal Opera4ons Jona Buus CellPoint Implementa4on Considera4ons and ROI TBD

10 Blueprint Content 1. Introduction and Executive Overview A. What is Mobile? B. Current and Projected Mobile adoption C. Value of Mobile to Retail D. Planning for Success 2. Mobile Applications for Retail A. Customer Loyalty and Marketing B. Payment - alternatives and convenience C. New and Enhance store operational processes 3. Implementation Strategies A. Technology and Infrastructure B. Security and Privacy C. Employing Applicable Standards 4. Guidelines for creating ROI A. Costs and Benefits B. Tips for Immediate Success 10

11 Schedule Blueprint Publication June 2010 April Each subcommittee assembles and reviews their sections May 3 -- Final assembly of document begins May Submit to NRF editor/writer. June Submit for MRI Steering Committee approval June Release first draft Promotional Events NRFtech ARTS Users Meeting Shop.org Summit NRF Annual Convention 11

12 Next Steps Document Best Practices Identify and Develop needed Standards Organize Events to: Educate through networking Promote adoption Research Payment alternatives Update Blueprint in January 2011

13 Q & A More MRI and Blueprint Information 6/11/10 13

14 Richard Mader Executive Director NRF ARTS