Smartphone Evolution and Revolution

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Alannah Parks
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1 Smartphone Evolution and Revolution 31 March 2014 By: Eylon Gersten

2 Is your Smartphone really smart?

4 Agenda Smartphone Evolution Todays Smartphone Main Features Marvell Smartphone Reference Design Main Challenges Market Trends Mobile Consumer Habits MWC Mobile World Congress 2013/2014 Marvell Confidential All rights reserved. 1-Apr-14 4

8 Feature Set for High End Dimensions Description ~140 x ~70 x ~9 mm Notes Thickness is going below ~9mm CPU Core CA9 Quad / CA15 Dual Moving to 64 bit CPU Modem LTE cat.4 + CA (Carrier Aggregation) R8, R9, R10 Memory Power Audio DRAM 2GB LPDDR3 14x14 256b (800Mhz) Dual channel, PoP Flash 32/64GB emmc 5.x Main PMIC SoC dedicated Buck Charger + USB 5V Codec Handset on board dual MIC + speaker Headset 3.5mm Speaker and AMP Up to 6 Amp Some have microphone array (Sony / HTC) 4 pole Boosted class D LCD ~4.8 to ~ p60 Touch Capacitive Multi-Touch + Active pen 2010 Marvell Confidential. All rights reserved. 4/1/2014 8

9 Feature Set for High End Conn. 2 Main Camera Sub Camera Camera Flash Keypad Connectivity USB USIM 13 MP to 16 MP 2.3 MP Description 1W + Flashlight mode Home, Back, Settings, Power, Volume up / Down WiFi BT FM GPS NFC USB 3.0 using Micro USB A/B connector Single SIM Notes 30fps and 60fps (and more) 1080p 30fps Moving to 5MP for Selfie pictures Standard n/ac (1x1) 4.1 (EDR + BLE) RX + RDS SD/MMC usd slot SD3.0 GPS, GLONASS Google standard Dual USIM (DSDS) mainly in China market 9

10 Feature Set for High End Conn. 3 Sensors Description Gyro G-Sensor Compass Barometer Ambient Light Proximity Notes Usually together as a single part. Gesture swipe detection Vibrator Battery ~2600 to ~3200 mah Antenna 2 x Cellular (Main and Diversity), WiFi/BT, GPS, NFC Internal antennas Wireless charging ~500 to ~1000 mamp Started last year OS ios 7 (Apple), Android 4.4 Kitkat (Google), Firefox, Tizen (Samsung and Intel), Windows mobile 8 (Microsoft), Blackberry QNX 2010 Marvell Confidential. All rights reserved. 4/1/

WiFi / BT GPS NFC Power delivery and management Heat

12 Main challenges for designing a reference design Dense mechanical design Antenna design: Cellular main and diversity WiFi / BT GPS NFC Power delivery and management Heat dissipation Acoustics Marvell Confidential All rights reserved. 1-Apr-14 12

Smartphone Behavior of U.S. Adults Marvell Confidential 2013.

Keeping connected or Unconnected Marvell

25 MWC 2013 Main trends The rise of Android OS Blackberry and Windows sales are gong dramatically down Innovative Mobile operating systems Firefox OS and Tizen OS The Chinese Smartphone invasion begins like ZTE and Huawei LTE everywhere LTE deployment is growing at a very fast pace Wireless Charging Digital Payments / Mobile payment Some pause in this market, didn t penetrate well in the payment market. Small cells Remained a hot topic though seen more of a compliment for the macro network Marvell Confidential All rights reserved. 1-Apr-14 25

26 MWC 2014 Main trends Connected cars: Always connected integrated user data Sony Xperia Z2 Quad core 2.3Ghz Qualcomm Snapdragon 801, Android 4.4 KitKat, Waterproof, microusb v2.0 (MHL 3), USB On-the-go, USB Host, Smartband, 20.7MP camera with 4K UHD video recording, full 5.2 HD screen Galaxy S5: Quad core 2.5Ghz Qualcomm Snapdragon 805, Android 4.4 KitKat, Waterproof, USB3.0, heart-rate sensor, fingerprint scanner with PayPal integration, 16MP camera with 0.3 second autofocus, full 5.1 HD screen, Galaxy Gear Smartwatches; The Galaxy Gear 2 and Galaxy Gear 2 Neo, both powered by Samsung's own Tizen OS rather than Android Mozilla s $25 Smartphone: With Firefox OS Marvell Confidential All rights reserved. 1-Apr-14 26

Samsung Galaxy S8 $ $ 718

Samsung Galaxy S8 $ $ 718 Samsung Galaxy S8 5.8 curved OLED screen 12MP rear-facing camera 8MP Selfie camera Quick Wireless Charging Ask us about Bixby Vision virtual assistant $ 29.92 $ 718 :... BLU D750U Studio X 5 touchscreen