3G for Broadband Access The Vision of Seamless Mobility Using 1xEV-DO for Broadband Access

Transcription

1 3G for Broadband Access The Vision of Seamless Mobility Using 1xEV-DO for Broadband Access Pepe Lastres Director of CDMA Solutions Marketing Networks and Enterprise Business Motorola, Inc.

2 Seamless Communication is putting the consumer in control, What They Want information, communication, and entertainment When They Want morning, noon, and night Where They Want home, work and on the road How They Want telephone, tv, pc, pda, portable DVD, cell phone, ipod, laptop

3 Strong Wireline Broadband (Cable, DSL) Subscriber Growth Is Expected Through 2011 Worldwide Total And New Cable Subscriber Forecast 2005 vs Worldwide Total And New DSL Subscriber Forecast 2005 vs New Adds Total Subs New Subs Total Subs # Subscribers (M) # Subscribers (M) Cable CAGR DSL CAGR LAC 13.1% 19.0% EMEA 10.2% 10.0% NA 6.5% 9.4% AP 4.1% 11.9% Worldwide 6.5% 11.3% Source: Motorola Networks GMS/IRA and Infonetics, November 2005

4 Continuing Worldwide Uptick In Internet Users And Usage Drives Wireline Broadband Growth # of Users (B) Worldwide Internet Users Average Page Views (B) Worldwide Internet Usage Yahoo! Average Daily Page Views CAGR 10.5% CAGR 13.6% Source: Motorola Networks GMS/IRA estimates, December 2005 and Morgan Stanley, September 2005

5 Wireless Impact On Worldwide Internet User Growth Is Accelerating Higher Mobile Phone vs. PC Penetration Suggest Handsets Will Become The Dominant Internet Access Device Worldwide Wireless and Wireline Internet User Mix Today, mobile phone penetration exceeds PC penetration 2:1 # of Users (B) Wireless Internet Users Wireline Internet Users Worldwide PC and Mobile Phone % Penetration 17% 32% PC Mobile Phone Source: Networks GMS/IRA, Infonetics and Industry Reports / Online Sites, November 2005 and ITU

6 Dramatic Growth Forecasted For Wireless Data Services Revenue Up From $75B In 2005 To $169B By 2009 % of ARPU that is data Source: Yankee Group, November 7, % 21% 2009 Data Revenue $169B Personalization 8% Information 13% Corporate Connect 4% Entertainment 28% Communication s 47% Source: Strategy Analytics, August 2004

7 Carrier Deployed and Planned Applications Calling Card Ringback Tones Text Messaging Contact Center 31% 31% 44% 50% Voice is still the killer application, but other apps are catching up Conferencing 50% Multimedia Messaging 50% Data Apps 56% PoC 56% Video Stream 63% IP Centrex 69% Gaming 69% Music Stream FMC-Voice 75% 88% 0 20% 40% 60% 80% 100% Source Venture Data, Aug 2005

8 Welcome to the World of CDMA RAN HIGH DATA RATE & CAPACITY 1X CORE 1xEV-DO 1xEV-DO Rev. A/B MC DO or MC OFDM NON-REAL TIME w/ Attachment S/W Download Music Download Full Web Browsing Multi-Media Messaging Transaction Based Apps Live Video Broadcast Video Conference Interactive Gaming Location Based Services REAL TIME Circuit Switch MSS-C Circuit & Packet Telephony IMS Download Ringers SMS Voice LOW-MED DATA & CAPACITY

9 EV-DO Rev 0: DO Productivity Cellular Gateway Residential Access Home Networking W i F i D O A C C E S S RAN Instant Where WiFi You Hot Need SpotIt Nomadic Hot Spot

10 Operator Opportunity Growth Flexibility Satisfaction Service New Markets Utilize Existing Wireless Infrastructure Strengthen Customer Relationships

11 Reaching More People and More Places Reach Beyond Wireline Infrastructures Penetrate Existing Wi-Fi Market Segment Nomadic Hot Spots Construction Sites Event and Trade Shows Disaster Recovery Public Transit Deeper In-Building Penetration

12 The 1xEV-DO RevAlution

13 The 1xEV-DO RevAlution Value to the Operator Increase Capacity Real Time Services Concurrent Sessions Key Technology Enhancements Efficiency Latency Improvement Quality of Service

14 The 1xEV-DO RevAlution New Simultaneous Video, Voice, & Data Services Home Office Mobile Media Server IP 1xEV-DO Rev A RAN IMS

15 All IP voice like never before Seamless global VoIP calling Advanced IP conference features and data integration It sounds like you re next door! Let s dial in the Beijing and Mumbai offices. Back To Menu

16 Video Telephony The ultimate in lifelike communications Enhanced communication with family, friends, and business Exceptional broadband-quality video in real time It looks like a good location for the event. Oh and nice tie! Can you show me how many people are walking through the atrium? Back To Menu

17 Next game, I ll take you and Your friends on! Level 5 is in 3-D! Meet me there. Multi-player gaming in real-time Challenge other gamers all over the world High definition graphic support for the ultimate gaming experience Back To Menu

18 The Full Potential of Next Generation Devices Opening New Markets to Operators Video telephony devices for enterprise markets Fixed applications devices for residential markets Gaming devices for youth markets

19 Mobile Me Consumer is at the center

20 THANK YOU