SIP Trunking Seminar Introduction to SIP Trunking
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1 Trunking Seminar Introduction to Trunking Anne L Coulombe Global Solutions Management Avaya Avaya Inc. Inc. All All rights rights reserved. reserved.
2 Agenda What is Trunking? Why Trunking? What is Avaya s CM Trunking solution? 2 Avaya Proprietary
3 Agenda What is Trunking? IP trunking terminated by a Service Provider Why Trunking? What is Avaya s CM Trunking solution? 3 Avaya Proprietary
4 Why Trunking? Limitation & Challenges of Private IP (H.323) Trunking INTELLIGENT COMMUNICATIONS Private IP (H.323) trunks are limited to VoIP communications between internal systems/sites Separate TDM interfaces are required for external communication (partners/suppliers/customers) Extra cost, extra hardware, extra complexity TDM interfaces External Communications PSTN PSTN Local & Local & Long Distance Long Distance IP IP WAN WAN Customers/ Partners/ Suppliers External Communications TDM interfaces LAN IP Data &Telephony Internal Communications LAN IP Phone IP Phone IP Phone IP Phone 4 Avaya Proprietary
5 Trunking A Single Pipe to the Cloud INTELLIGENT COMMUNICATIONS Single IP link for voice/multimedia/data Optimize use of WAN access by consolidating voice and data services Eliminate PSTN interfaces for long-distance and local access (carrier provides the gateways) Assign local telephone numbers to any virtual location, independent of physical location Save on toll charges Prepares for future solutions PSTN PSTN Local & Local & Long Distance Long Distance Customers/ Partners/ Suppliers Service Service Provider s Provider s WAN WAN LAN H.323 LAN IP Phone IP Phone IP Phone IP Phone 5 Avaya Proprietary
6 What is a Trunk? Shorthand Definition A Trunk is a single conduit pipeline for multimedia elements (voice, video and data) A Trunk is primarily a concurrent call that is routed over the IP backbone of a carrier using VoIP technology Trunks are commonly used in conjunction with an IP-PBX and are thought of as replacements for traditional circuits such PRI, T1, or analog circuits 6 Avaya Proprietary
7 Trunk Benefits Equipment Room Benefits Reduce HARDWARE components Reduce FOOTPRINT requirements Reduce POWER consumption Reduce MAINTENANCE charges Network Benefits ELIMINATE recurring E1/DS1 facility charges OPTIMIZE use of WAN access by consolidating voice and data services SIMPLIFY and reduce voice communications expenses by leveraging a single nationwide rate for all long distance usage (dependent on SP offering) PORTABILITY - Assign local telephone numbers to any virtual location, independent of physical location (dependent on SP offering) 7 Avaya Proprietary
8 Agenda What is Trunking? Why Trunking? What is Avaya s CM Trunking solution? 8 Avaya Proprietary
9 Reduce/Eliminate Enterprise Hardware - Example Configuration G650 MGs Port Slots Port Cards Savings (List) 150 Agents 225 Trunks Contact Center TDM Agents E1 Trunks port DCP digital line circuit packs 8 E1 interface circuit packs - TDM Agents Trunks IP Agents Trunks TDM Agents E1 Trunks port DCP digital line circuit packs 1 CLAN circuit pack 1 IP Media Resource 320 circuit pack 3,000 Agents 4,500 Trunks Contact Center Benefits of Trunking Reduce 1 CLAN HARDWARE circuit pack components Reduce 1 IP FOOTPRINT Media Resource requirements 320 circuit pack Reduce POWER consumption Reduce MAINTENANCE charges port DCP digital line circuit packs 141 E1 interface circuit packs $25K $49K - TDM Agents Trunks port DCP digital line circuit packs 11 CLAN circuit packs 11 IP Media Resource 320 circuit packs $474K IP Agents Trunks CLAN circuit packs 2 IP Media Resource 320 circuit packs $1.2M 9 Avaya Proprietary
10 Network Benefits Eliminate recurring E1/DS1 facility charges Optimize use of WAN access by consolidating voice and data services Simplify and reduce voice communications expenses by leveraging a single nationwide rate for all long distance usage (dependent on SP offering) Assign local telephone numbers to any virtual location, independent of physical location (dependent on SP offering) 10 Avaya Proprietary
11 Agenda What is Trunking? Why Trunking? What is Avaya s CM Trunking solution? 11 Avaya Proprietary
12 Avaya CM Trunking Solution Enablement Services (SES) G860 PSTN PSTN SP SP DS3/ISDN CM Distributed Office Meeting Exchange SES Modular Messaging Voice Portal 12 Avaya Proprietary
13 Avaya CM Trunking Solution Session Border Controller (SBC) G860 PSTN PSTN SP SP DS3/ISDN CM Distributed Office SBC Meeting Exchange SES Modular Messaging Voice Portal 13 Avaya Proprietary
14 Session Border Controller IP signaling (includes interworking) NAT firewall/nat traversal Selective media routing Call admission control Denial of Service protection CDR generation VoIP firewall QoS measurements 14 Avaya Proprietary
15 Avaya CM Trunking Solution CM 4.0 Direct Connect G860 PSTN PSTN SP SP DS3/ISDN CM Distributed Office SBC Meeting Exchange SES Modular Messaging Voice Portal 15 Avaya Proprietary
16 INTELLIGENT COMMUNICATIONS Co-Resident SES, Reduces Costs, Servers With Communication Manager 5.0 on S8300C Server Now includes embedded SES server Complete all-in-one, H.323, and TDM telephony solution Reduces cost and footprint Available with either CM Standard or Enterprise Edition Ideal for single site solutions S8300 To 100 users Scale with networking between S8300-based remote offices G250 Leverages centralized -based applications G350 Modular Messaging Meeting Exchange G Avaya Proprietary
17 Who is Providing Trunks? Hundreds of Services Providers Avaya DevConnect compliance testing required Assured interoperability Support by Avaya Global Services Expedite troubleshooting via established contacts 17 Avaya Proprietary
18 IP PBX/Service Provider Interoperability Connect recommendation The PBX MAY register a contact address against one or more URIs with the Service Provider s Application Server Application Servers MUST be prepared to accept (but MUST NOT require) registrations for any valid URI that the Service Provider has assigned to an Enterprise 18 Avaya Proprietary
19 Direct Trunking Between Communication Manager Servers Alerting name and number display Connected party name and number display Diverted reason code display (call forward, coverage, call pickup) Automatic callback Distinctive ringing (external, internal, priority) 19 Avaya Proprietary
20 Avaya Intelligent Communication Vision Optimize your business by embedding communications into the fabric of business processes Optimize your people wherever they are, across devices and interfaces Optimize your customer relationships globally across all points of contact Optimize the connections of your people, customers and processes A strategic, business-focused, approach to communication delivering competitive advantage today 20 Avaya Proprietary
21 Avaya, a Global Leader in Business Communications Applications 100 years of experience and innovation in our DNA from AT&T to Lucent Technologies 18,634 employees in 54 countries 2,500 Business Partners 6,000+ Developer Connection Partners & Global Alliance Partners 1 million+ customers -- 90% of FORTUNE 500 INTELLIGENT COMMUNICATIONS 4,180+ Avaya Labs patents or patent applications Solutions customer path, pace and choice Avaya Customer Value Partners Services 21 Avaya Proprietary
22 INTELLIGENT COMMUNICATIONS Thank You! Anne L Coulombe coulombe@avaya.com
Enterprise Infrastructure Anne L Coulombe Global Unified Communications Solutions September 2008
Enterprise Infrastructure Anne L Coulombe Global Unified Communications Solutions coulombe@avaya.com September 2008 1 Agenda 1 Why Avaya is talking about SIP trunking 2 Partners 3 SIP trunking 4 Customer
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