RE-ARCHITECTING THE GI LAN OPTIMIZE & MONETIZE MOBILE BROADBAND. Bart Salaets Solution Architect

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1 RE-ARCHITECTING THE GI LAN OPTIMIZE & MONETIZE MOBILE BROADBAND Bart Salaets Solution Architect

2 Today s Gi LAN is static and inflexible DNS PCRF AAA OCS CSCF RADIUS, Diameter, DNS, SIP Control Plane Services Video Optimization Transparent Caching URL Filtering Value Added Services (VAS) GGSN PGW RTR L2 switch DPI FW CGN RTR Internet Subscriber Challenges Complex architecture, hard to scale Results in high CapEx and OpEx Difficult to add new services 2

3 How do I optimize my network? $ REVENUE TODAY New Revenue (Monetize) COSTS Control Network Costs (Optimize) Time 3

4 Intelligent Broadband Networks Offloading the VAS & Optimization plane Centralized Policy Control PCRF AAA OCS CSCF RADIUS, Diameter, SIP, Data Center VAS / Optimization / Content VAS VAS Video Optimization, caching, URL Filtering, CDN, IPTV, Web apps,... Radius Diameter Gx, Gy GGSN PGW 1 Intelligent Traffic Management DPI FW CGN Internet Subscriber Context-aware traffic steering for VAS/Optimization offload 4

5 Intelligent Traffic Management Offloading the VAS & Optimization plane VIDEO OPTIMIZATION Content-based steering RAT-type based steering Congestion-based steering Subscriber-based TRANSPARENT CACHING Smart load balancing URI whitelisting URI blacklisting PARENTAL CONTROL Subscriber-based steering (opt-in/opt-out) 5

6 Intelligent Traffic Management in action Steering to 2 VAS services : subscriber + RAT-type based User Service Policy John Video Optimization LTE bypass Service Provider VAS Video Optimization Parental Control Control Plane Paul Emma Video Optimization always Parental Control Parental Control PCRF AAA Emma John GGSN PGW Radius (RAT-type updates) Radius Diameter Gx Other API (subscriber policies) Paul Intelligent Traffic Management Policy-enabled per-connection or per-transaction steering to VAS/Optimization Internet Subscriber 6

7 Intelligent Traffic Management in action User John : http traffic in LTE User Service Policy John Video Optimization LTE bypass Service Provider VAS Video Optimization Parental Control Control Plane Paul Emma Video Optimization always Parental Control Parental Control PCRF AAA Emma John http (LTE) GGSN PGW Radius Radius Diameter Gx Other API Paul Intelligent Traffic Management Policy-enabled per-connection or per-transaction steering to VAS/Optimization Internet Subscriber 7

8 Intelligent Traffic Management in action User John : http traffic in 3G User Service Policy John Video Optimization LTE bypass Service Provider VAS Video Optimization Parental Control Control Plane Paul Emma Video Optimization always Parental Control Parental Control PCRF AAA Emma John http (3G) GGSN PGW Radius Radius Diameter Gx Other API Paul Intelligent Traffic Management Policy-enabled per-connection or per-transaction steering to VAS/Optimization Internet Subscriber 8

9 Intelligent Traffic Management in action User Paul : http traffic in 3G or LTE User Service Policy John Video Optimization LTE bypass Service Provider VAS Video Optimization Parental Control Control Plane Paul Emma Video Optimization always Parental Control Parental Control PCRF AAA Emma John GGSN PGW Radius Radius Diameter Gx Other API Paul http Intelligent Traffic Management Policy-enabled per-connection or per-transaction steering to VAS/Optimization Internet Subscriber 9

10 SDN/NFV & ITM : Use Case Link the network with the DC: Dynamic VAS Bursting Orchestration Tool VM Management Intelligent Traffic Management RTR GGSN PGW INTERNET APP APP Video Optimization APP APP URL Filtering APP APP Transparent Caching APP APP WAP Gateway Virtualized Data Center Benefits Enhanced traffic steering & policy enforcement based upon knowledge from the control plane Ability to dynamically scale services to meet needs 10

11 Platform consolidation Happening now Network function consolidation L2-L3 L4-L L2 Switching MPLS L2 PE Multi-Service Router Proxy (TCP opt, HHE) IP Routing DPI TCP OPTIM L3 Routing MPLS L3 PE MPLS L2 PE MPLS L3 PE Firewall DPI / PCEF L7 STEERING BRAS/BNG CGNAT FW / CGN HTTP HE BRAS/BNG L3/L4 steering Dedicated Platforms Different Vendors Single Platform L2-L3 Consolidation Dedicated Platforms Different Vendors Single Platform L4-L7 Consolidation 11

12 Intelligent Broadband Networks L4-L7 network function consolidation Centralized Policy Control PCRF AAA OCS CSCF RADIUS, Diameter, SIP, Data Center VAS / Optimization / Content VAS VAS Video Optimization, caching, URL Filtering, CDN, IPTV, Web apps,... Radius Diameter Gx, Gy Intelligent Traffic Management GGSNP GW Internet Subscriber 2 Network Function Consolidation DPI GiFW CGN 12

13 Network Function Consolidation A consolidated L4-L7 platform PCEF / DPI Tiered-service plans Fair usage policies DPI analytics OTT application controls Offline and online charging TCP optimization HTTP header enr. WAP offload CGNAT & IPV6 TRANSITION NAT44 NAT64 / DNS64 DS-lite MAP High-speed logging for legal retention NETWORK SECURITY Inline network firewall DDOS mitigation RAN protection IP intelligence 13

14 How do I monetize my network? $ REVENUE TODAY New Revenue (Monetize) COSTS Control Network Costs (Optimize) Time 14

15 Enhanced Service Enablement From flat fee to value based pricing models Quality of Experience Management Opt-in / Opt-Out Value Added Services OTT Monetization & Flexible Charging Bandwidth controls, TCP optimization and context-aware traffic steering to optimization platforms for enhancing the subsciber s quality of experience Intelligent and context-aware traffic steering to value added service platforms based on a subscriber opt-in/opt-out model Monetizing OTT services by flexible charging mechanisms and OTT partnerships for service differentiation Monetizing the subscriber relationship using big data (targeted ads, mobile payment) 15

16 Quality of Experience Management Global and subscriber-based application control Global application control Sub A P2P = 4 Mbps Overall P2P = 10 Mbps Even if subscriber is entitled for more by subscriber policy it gets limited based on the global policy Sub B P2P = 4 Mbps Sub A + B + C P2P = 10 Mbps Sub C P2P = 4 Mbps Subscribers Per-subscriber application control Rest = 10 Mbps Gold Subscriber = 20 Mbps Even if subscriber is entitled for more by subscriber bandwidth policy his P2P traffic gets reduced to configured value (512kbps) Rest = 10 Mbps Subscriber P2P = 4 Mbps P2P = 512 kbps 16

17 Quality of Experience Management Optimizing capacity at the radio layer Optimization Platforms TCP Optimization for 3G No Optimization TCP Optimized Video Optimization Transparent Caching % 0.10% 0.25% 0.50% 0.75% 0.90% 1.00% 3.00% Internet Technical Requirements Context-aware steering to video optimization / caching platforms TCP optimization for increased goodput 17

18 Opt-in / Opt-out Value Added Services Personalized service packages Service Provider VAS Cloud Storage Parental Control Security Services Internet Technical Requirements Ability to provide subscriber-based steering and filtering to VAS platforms with service chaining capabilities 18

19 Monetization & Flexible Charging OTT music streaming and messaging services Premium OTT Service - Bundled into subscription - Excluded from volume cap - Treated with higher QoS Rest Volume Capping Subscriber Music Streaming and/or Messaging Unlimited Technical Requirements Ability to identify OTT application and filter, rate control, count and mark this traffic 19

20 Monetizing the subscriber knowledge Mobile payment & Targeted advertising Convey subscriber info to 3rd party - Subscriber id (MS-ISDN, IMSI) - Location - Gender / Age Group /... Customized or personalized advertisements & banners Purchases on specific content sites billed to mobile phone Technical Requirements HTTP header enrichment Customizable API to interact with 3rd parties 20

21 Deepening the subscriber knowledge Data Collector & Pre-processing for Big Data Facebook Whatsapp Youtube GGSN PGW Collect, Pre-Process and Archive Who IP, MSISDN, Subscriber ID, IMEI What Facebook, WhatsAPP, Facetime When Time Where Base Station, City Center How Much Bytes, 5 Minutes Log Storage High-speed logging enables near real-time reporting of preprocessed information up towards Analytics system 21

22 Technical Requirements 22

23 Required Control Plane Protocols Optimize & Monetize RADIUS Subscriber discovery and/or policy control DIAMETER GX Subscriber policy control FLEXIBLE API LDAP, HTTP, XML, SYSLOG Reporting & analytics Customizable log format Offline charging DIAMETER GY Quota management Online charging 23

24 Required Classification & Context Optimize & Monetize SUBSCRIBER AWARENESS DEVICE AWARENESS APPLICATION AWARENESS NETWORK AWARENESS (RAT-TYPE / CONGESTION) IP REPUTATION AWARENESS 24

25 Required Policy Enforcement Actions Optimize & Monetize TRAFFIC STEERING & SERVICE CHAINING REPORTING & USAGE MONITORING L2/L3 QOS MARKING HTTP REDIRECT & HEADER ENRICHMENT BANDWIDTH MGMT & TCP OPTIMIZATION FORWARDING & FILTERING 25

26 Benefits of L4-L7 Consolidation Walk up the protocol stack once Context Subscriber-id, Device-type, Application, RAT-Type, Congestion level,... Context-aware Steering Service Chaining Bandwidth control Accounting/Charging WAP 2.0 offload HTTP inspect - filter Client / Server Web application L7 Client / Server Web application HTTP header enrich HTTP inspect - filter DPI analysis Application Application DPI analysis TCP optimization Session Network L4 Session Network Gi Firewall, CGNAT Physical Physical 26

27 A Consolidated Architecture : The new Gi LAN Optimize & Monetize the mobile broadband network DNS Centralized Policy Control CSCF PCRF AAA OCS Value Added Services / Optimization Radius, Diameter, SIP, Gx, Gy Signaling Delivery Controller Video Optimization Transparent Caching Parental Control WAP Gateway... Radius acct RADIUS Gx Gy Optimize & Monetize GGSN PGW Internet Subscriber HTTP header enrichment Application Reporting & Control Traffic Policing Traffic Steering / Service Chaining GiFW / CGNAT TCP Optimization 27

28 devcentral.f5.com facebook.com/f5networksinc linkedin.com/companies/f5-networks twitter.com/f5networks youtube.com/f5networksinc 28

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