AQU Information Systems Fundamentals Spring 2012 Pg. 9.1
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1 AQU Information Systems Fundamentals Spring 2012 Pg. 9.1 c h a p t e r 9 THE INTERNET & THE NEW INFORMATION TECHNOLOGY INFRASTRUCTURE 9.1 LEARNING OBJECTIVES Describe features of infrastructure & connectivity standards Describe Internet & its capabilities Evaluate internet benefits >> 9.2 1
2 AQU Information Systems Fundamentals Spring 2012 Pg. 9.2 LEARNING OBJECTIVES Describe technologies for supporting electronic commerce Analyze problems of new information technology (IT) infrastructure 9.3 MANAGEMENT CHALLENGES NEW INFORMATION TECHNOLOGY INFRASTRUCTURE THE INTERNET THE WORLD WIDE WEB SUPPORT TECHNOLOGIES FOR ELECTRONIC COMMERCE & ELECTRONIC BUSINESS MANAGEMENT ISSUES & DECISIONS 9.4 2
3 AQU Information Systems Fundamentals Spring 2012 Pg. 9.3 MANAGEMENT CHALLENGES BROADER PERSPECTIVE OF INFRASTUCTURE DEVELOPMENT SELECTING TECHNOLOGIES FOR IT INFRASTUCTURE (CONNECTIVITY) THE NEW INFORMATION TECHNOLOGY (IT) INFRASTRUCTURE 1/2 LINKS: Workstations, network computers, local area networks (LANs), server computers Information flows freely throughout organization MAY BE LINKED: Kiosks, point-of- sales (POS) terminals, information appliances, Internet >> 3
4 AQU Information Systems Fundamentals Spring 2012 Pg. 9.4 THE NEW INFORMATION TECHNOLOGY (IT) INFRASTRUCTURE 2/2 9.7 ENTERPRISE NETWORKING: Hardware, software, networks, data resources. Creates companywide network to speed processes, lower costs INTERNETWORKING: Linking of separate networks in an outside of organization INTERNETWORKING LINK NETWORKS EACH RETAINS IDENTITY INTO INTERCONNECTED NETWORK NETWORK A NETWORK B NETWORK C 9.8 4
5 AQU Information Systems Fundamentals Spring 2012 Pg. 9.5 CONNECTIVITY Measure of ability of computing devices to pass & share information without human intervention OPEN SYSTEMS: Software able to function on different computer platforms. Nonproprietary operating systems, applications, protocols 9.9 TRANSMISSION CONTROL PROTOCOL / INTERNET PROTOCOL (TCP / IP) REFERENCE MODEL DEVELOPED BY DEPARTMENT OF DEFENSE IN APPLICATION: Provides screen presentations 2. TRANSMISSION CONTROL PROTOCOL (TCP): Breaks data into datagrams 3. INTERNET PROTOCOL (IP): Breaks, sends datagrams as smaller IP packets; can repeat transmission to increase reliability >>
6 AQU Information Systems Fundamentals Spring 2012 Pg. 9.6 TRANSMISSION CONTROL PROTOCOL / INTERNET PROTOCOL (TCP / IP) 4. NETWORK INTERFACE: Handles addressing and interface between computer & network 5. PHYSICAL NET: Defines electrical transmission characteristics for sending signal along networks to destination 9.11 Created in the 1970s by DARPA General design guidelines and implementations of specific networking protocols to enable computers to communicate over a network. Provides end-to-end connectivity specifying how data should be formatted, addressed, transmitted, routed and received at the destination. TCP/IP model
7 AQU Information Systems Fundamentals Spring 2012 Pg. 9.7 OPEN SYSTEM INTERCONNECT (OSI) International reference model Linking different types of computers & networks INTERNET Began as government connection of universities International Inter-Connected Network of Networks Internet service provider (ISP): organization connected to internet backbone, leases temporary connections to subscribers No one owns it, no formal organization But many regulating bodies. 7
8 AQU Information Systems Fundamentals Spring 2012 Pg. 9.8 Client-side Runs on client-side (browser) 9.15 Examples: java applets, javascript, Macromedia/Adobe Flash, Air Server-side Common Gateway Interface (CGI) Servlets (Java) PHP ASP JSP Dynamic web pages Inter-Process Communications Distributed Systems Examples of IDE s Web-based systems Models: Peer-to-Peer (P2P) emule, Torrent, Modern IM 9.16 Client/Server Model Centralized service(s) >> 8
9 AQU Information Systems Fundamentals Spring 2012 Pg CLIENT/SERVER ON THE INTERNET Internet is a distributed system CLIENT: Runs Web browser, other software, connects to server SERVER: Has Web server, data transferred through a common language (HTTP), other services include Simple Mail Transfer Protocol (SMTP), Domain Name Serving (DNS), File Transfer Protocol (FTP), Firewall (filters data to & from Internet-filter traffic), Network News Transfer Protocol (NNTP) 9.18 INTERNET TERMS WEB SERVER: HW & SW BROWSER DOMAIN: a network belongs to entity CLOUD: The rest of the Internet HOME PAGE: WWW screen display welcomes user to organization s page WEBMASTER: Person in charge of Web site UNIFORM RESOURCE LOCATOR (URL): Address of specific Internet resource, now referred to by URI 9
10 AQU Information Systems Fundamentals Spring 2012 Pg INTERNET ADDRESS (URL) protocol for the web & web server name extension host computer directory 9.19 DOMAIN NAME document EXAMPLES OF INTERNET CLIENT PLATFORMS 1/3 NetTops, NetBooks, and Tablets are the popular examples nowadays PC: General purpose, performs many tasks, may be unreliable, complex SMART PHONE: Handheld, has small screen, keyboard, , browsing, voice >>
11 AQU Information Systems Fundamentals Spring 2012 Pg EXAMPLES OF INTERNET CLIENT PLATFORMS 2/3 PERSONAL DIGITAL ASSISTANT (PDA): Handheld personal digital assistant GAME MACHINE/GAME CONSOL: Modem, keyboard, Web access MACHINE: Tablet, keyboard, text , requires service >> 9.21 EXAMPLES OF INTERNET CLIENT PLATFORMS 3/ SET TOP BOX: Provides Web surfing, , uses television set, wireless keyboard NET PC: Minimal local storage & processing, uses software, services delivered by Internet (Google CR-48 and likes) PAGER: Handheld, provides limited , browsing 11
12 AQU Information Systems Fundamentals Spring 2012 Pg MAJOR INTERNET SERVICES WORLD WIDE WEB: Text, audio, graphics, video Person-to-person messaging; document sharing FTP: Transfer files from computer to computer TELNET: Log on one computer, work on another LISTSERVs: list servers for discussion groups (maintains lists, outstaged by simpler scripts and social apps) CHATTING: Interactive conversations GOPHERS: Use menus to locate text material (outstaged by HTML and hypermedia) USERNET NEWSGROUPS: Electronic bulletin boards for discussion groups Many services converged now into WWW INTERNET TERMS HYPERTEXT TRANSPORT PROTOCOL (http): Communications standard used to transfer Web pages HYPERTEXT MARKUP LANGUAGE (HTML): Popular programming language for creating Web sites/pages XML: As a lang Content vs representation RSS and alikes Data about data Machine is Us 12
13 AQU Information Systems Fundamentals Spring 2012 Pg SEARCHING THE WEB FOR INFORMATION SEARCH ENGINE: Tool for locating specific sites or information on WWW PORTAL: Point of entry to WWW PUSH TECHNOLOGY: Server streams relevant content to browser/client RSS is a pull technology, but this is done automatically without user action. MULTICASTING: Sending data to select group NEXT GENERATION INTERNET BROADBAND: Fiber optics and related technology will provide much higher delivery speed (target: 10 to 100 million bits per second to the desktop) INTERNET2: New protocols, higher transmission speed, interconnected gigapops (regional high-speed points-of-presence), connected to highperformance Backbone Network infrastructure. Will differentiate priorities of messages, provide video portals for lifelike video >>
14 AQU Information Systems Fundamentals Spring 2012 Pg NEXT GENERATION INTERNET INTERNET2 PROJECT: Advanced networking consortium led by the research and education community. Led by members from research, academia, industry and government. Meets the high-performance demands of research and education environment. Internet2 Network is a next-generation Internet Protocol and optical network. Dynamic circuit network. Allows user-based allocation of high-capacity data circuits over the fiber-optic network. THE WIRELESS WEB Mobile commerce (m-commerce) Access to web on the go: anywhere, any time, many functions Context-aware computing. Information-based services Transaction-based services Personalized services 3G: Unlike 2G and 2.5G Allows simultaneous use of speech and data services Higher data rates up to 14.0 Mbit/s on the downlink and 5.8 Mbit/s on the uplink. 4G networks: Future Target peak data rates of up to 100 Mbit/s for high mobility Target up to 1 Gbit/s for low mobility LTE/WiMax by Prentice Hall & 2012 Yacoub Sabatin 14
15 AQU Information Systems Fundamentals Spring 2012 Pg INTRANET INTERNAL (Private) NETWORK Uses Internet Protocol Technologies Focal Point of Internal Communication and Collaboration. WWW Technology FIREWALL: Security System To Prevent Invasion of Private Networks (Filtering Traffic) Overcomes Computer Platform Differences (Easier Integration of Legacy Systems) Often Installed on Existing Network Infrastructure Private network EXTRANET Uses Internet protocols & connectivity. Intranet extended to users outside the company ALLOWS SELECT USERS OUTSIDE ORGANIZATION TO USE ITS INTRANET: CUSTOMERS BUSINESS PARTNERS VENDORS Allow for an extended Enterprise and business- to-business (B2B) B) Transactions
16 AQU Information Systems Fundamentals Spring 2012 Pg EXTRANET CUSTOMER DATABASES SUPPLIER INTERNET FIREWALL SERVER BUSINESS PARTNER CLIENTS 9.31 INTERNET BENEFITS 9.32 GLOBAL CONNECTIVITY REDUCED COMMUNICATIONS COST LOWER TRANSACTION COSTS REDUCED AGENCY COSTS INTERACTIVITY, FLEXIBILITY, CUSTOMIZATION ACCELERATED KNOWLEDGE 16
17 AQU Information Systems Fundamentals Spring 2012 Pg E-COMMERCE SERVER SOFTWARE 9.33 SET UP ELECTRONIC STOREFRONT DESIGN ELECTRONIC SHOPPING CART MAKE SHIPPING ARRANGEMENTS LINK TO ELECTRONIC PAYMENT DISPLAY PRODUCT AVAILABILITY & TRACK SHIPMENTS CONNECT TO BACK-OFFICE SYSTEMS REPORT TRANSACTION CUSTOMER TRACKING TOOLS 9.34 COLLECT & STORE DATA ON BEHAVIOR ANALYZE DATA IDENTIFY TRENDS CLICKSTREAM TRACKING: Collects detailed customer data, stores in log COLLABORATIVE FILTERING: Combines data on similar customers, predicts future behavior 17
18 AQU Information Systems Fundamentals Spring 2012 Pg ADDITIONAL TOOLS 9.35 WEB CONTENT MANAGEMENT: Assists Webmaster oversee large sites, CMS s WEB SITE PERFORMANCE MONITORING: Detects, analyzes, helps correct problems WEB HOSTING SERVICE: Maintains large Web server for subscribers POTENTIAL PROBLEMS WITH IT INFRASTRUCTURE CONNECTIVITY & APPLICATIONS INTEGRATION LOSS OF MANAGEMENT CONTROL ORGANIZATIONAL CHANGE HIDDEN COSTS NETWORK RELIABILITY, SECURITY, BANDWIDTH
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