Leading in the compute era

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1 Leading in the compute era Delivering the right compute, for the right workload, at the right economics every time. Ray Christian HP Server Product Manager Updated August 25, 2014

2 The most exciting shifts of our time are underway Cloud Security Mobility Time to revenue is critical Big Data Decisions must be rapid IT is critical to business success Change is constant Business happens anywhere 2 30 billion devices 40 trillion GB data By million mobile apps for 8 billion people

Changing the world we live in Airlines go social

Personalizing the total customer experience Matching

care with data from wearable devices Making IT critical

3 Changing the world we live in Airlines go social Manufacturers customize Heathcare is proactive Personalizing the total customer experience Matching product features to individual needs Creating real-time care with data from wearable devices Making IT critical to success because Scale matters Agility matters Interactions matter 3

IT needs to transform for business success

slow project turnaround 30% dissatisfied with app

4 IT needs to transform for business success Efficiency from Traditional IT 50% budget spent on operations to New style of IT Redefine IT economics Speed Business value $100Ks lost from slow project turnaround 30% dissatisfied with app performance Accelerate service delivery Boost business performance 4

5 Efficiency Servers must transform to enable IT services Reimagine the server. Delivered as general-purpose, dedicated, physical infrastructure Technolog ycentric Manual Infrastructure is a cost center Silo ed Think compute. Dynamically aligns pools of resources with laser precision to business goals Workload - optimized Software-defined and cloud-ready Converged Infrastructure is a service differentiator Business value Speed 5

6 Delivering HP compute innovations Software-defined and cloud-ready HP Insight Control Essential server management HP ProActive Insight Architecture Virtualization and automation HP OneView Converged management HP Helion The very fabric of the enterprise Workloadoptimized HP Integrity Optimized for mission-critical HP ProLiant Ideal for core business apps HP Moonshot Designed and tailored for specific workloads HP Apollo Redefined HPC and supercomputing HP ProLiant Gen9 Converged HP BladeSystem First converged infrastructure HP Virtual Connect Converges servers, storage, networking HP Converged Systems For Cloud, Virtualization, and SAP HANA 6

7 Think what compute can do for your business 2x performance with 40% less energy minutes vs. hours to generate reports 8x growth with over 20% cost reduction 55% lower PUE than national average <2 minutes to process Twitter data Softwaredefined and cloud-ready Workloadoptimized Converged Basic processing to Integrated systems Micro to mission critical computing Client to cloud Storage to networking The right compute for the right workload at the right economics every time 7

8 Transform your business with HP

9 HP Enterprise Group strategy Best-of-breed components HP ProLiant & Integrity Server Blades SL Portfolio Density optimized DL Portfolio Rack Server Moonshot HP 3PAR StoreServ Storage HP StoreOnce Networking HP StoreVirtual Softwaredefined Storage Flex Fabric switch & SDN FlexCampus switch FlexBranch Branch in a Box MSR router SMB Wireless Cloud 9

Matching the right solution to your business needs Small business

and efficiency at lowest TCO Performance optimized for compute intensive

ProLiant ML300 and DL100 Series HP ProLiant DL300 and BL400 Series HP

10 Matching the right solution to your business needs Small business Mid-market and enterprise HPC & service providers Flexibility, performance and efficiency at lowest TCO Performance optimized for compute intensive workloads Density optimized delivering best performance per $ per watt HP ProLiant ML300 and DL100 Series HP ProLiant DL300 and BL400 Series HP Apollo 6000 and 8000 Series Choose from the industry s most comprehensive x86 portfolio 10

11 HP Enterprise Group strategy Best-of-breed components Server Networking Storage 11

12 Working with strategic partners to optimize workloads Virtualization Big Data Cloud Mobility x 700x x

13 HP Enterprise Group strategy Consulting Support Datacenter / Cloud Storage Best-of-breed components Foundation Care Proactive Care Networking Big Data Server Storage Networking Datacenter Care Lifecycle Event Services Financial Services 13

14 The market views HP as the Leader 14 Magic Quadrant for Blade Servers April 2013 Source: Gartner Magic Quadrant for Blade Servers April 2013 ID Number: G This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from HP. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

15 The market views HP as the Leader Source: Gartner Magic Quadrant for Blade Servers April 2013 ID Number: G The Forrester Wave: Private Cloud Solutions, Q The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

16 HP is your clear choice Software-defined and cloud-ready HP unique Only end-to-end datacenter management Speed IT delivery and outpace your competition Workloadoptimized Best and broadest portfolio Maximize performance & drive business growth Converged First common, modular architecture Reduce IT complexity and free up capital Traditional IT New style of IT 16

manufactures Over 3B passengers 20 top utilities 26.

17 Delivering outcomes that matter across all industries 7B mobile subscribers 90 of top 100 retailers 75% top manufactures Over 3B passengers 20 top utilities 26.2B credit card transactions Source: HP internal analysis 17

18 Thank you

Leading in the compute era. Delivering the right compute, for the right workload, at the right economics every time.

Leading in the compute era. Delivering the right compute, for the right workload, at the right economics every time. Leading in the compute era Delivering the right compute, for the right workload, at the right economics every time. The company that brought HP introduces ProLiant you the you first 25 years to the of