Hitachi s s Business in China: Risk & Reward

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1 Hitachi s s Business in China: Risk & Reward Qian Wei Senior Researcher Hitachi Research Institute

2 Outline of Hitachi

3 Hitachi in 2004FY Founded: February 1, 1910 Net Sales: 9,027 Billion Yen (US $84,364 Million) Total Assets: 9,736 Billion Yen (US $90,993 Million) Total Employees: 347,424 Number of Subsidiaries: 985 Companies (539 Japan, 446 Other countries) Stock Exchange Listings: New York, Tokyo, Osaka, Nagoya, Fukuoka, Sapporo (As of January1, 2006) Outline of Hitachi

4 Corporate Highlights Power & Industrial Systems 1910: 5hp Electric Motor 1924: Electric Locomotive Hitachi Plant Engineering 1932: Elevator Digital Media & Consumer Products 1916: Electric Fan 1932: Electric Refrigerator 1949: Power Shovel 1958: Electron Microscope 1980: Nuclear Fusion 1970: Bullet Train Control 1974: Nuclear Power Generation 1964: Bullet Train 1961: Fully Automated Washing Machine 1969: All-transistor Television 1996: ITS Hitachi Industries 1999: Electronic Tollgate Collection Hitachi Home & Life Solutions 1999: Plasma Display 2000: DVD Video Camera Information & Telecommunication Systems 1998: 128MBit Memory 1937: Telephone Materials, Financial Services & Other 1949: Automatic Telephone Exchanger Electronic Devices 1939: Transmission Tube 1953: Germanium IC Hitachi Life Hitachi Maxell 1959: Electronic Computer Hitachi Metals 1972: Ionized Semiconductor Element Hitachi Software Engineering Hitachi Chemical 1982: Super Computer 1985: CAD/CAE 1984: 128KB DRAM 1994: Super-H RISC 1995: Super TFT Hitachi Capital 1998: MONDEX 2001: egovernment Hitachi Global Storage Solutions Elpida Memory Renesas Technology Hitachi Transportation Hitachi Cable Hitachi Intermedix Hitachi High Technologies Outline of Hitachi

5 Hitachi s s Wide Rang Products Information & Telecommunication Systems Financial Services Logistics, Services & Others Electronic Devices Power & Industrial Systems Highly Functional Materials & Components Digital Media & Consumer Products FY2004 consolidated revenue: US$84.37 billion

6 Hitachi s s Global Business (2004FY) Europe 84 companies 5,000 employees Revenue: US$6.6 billion China 117 companies 29,000 employees Revenue: US$5.7 billion North America 76 companies 15,000 employees Japan Revenue: 539 companies US$8.4 billion 243,000 employees Revenue: US$53.7 billion Asia (including China) 240 companies 78,000 employees Revenue: US$13.2 billion Other Regions 46 companies 6,000 employees Revenue: US$2.4 billion 985 consolidated subsidiaries, 347,000 employees

7 Hitachi s s Operation in China

8 A Step-by by-step Strategy 1970s Infrastructure Assistance 1980s Technical Cooperation 1990s Investment/JV (preliminary) 2000s Investment/JV (development)

9 Hitachi s s Business Strategy in China Realization of a Chinese Hitachi Transformation into The Most Trusted Partner in China Nine targeted fields in Chinese market Power & Industrial Equipment Systems Information & Telecommunication Systems Building Systems Transportation Systems Medical Systems Consumer Electronics Construction and Resource Development Systems Automotive Systems and Materials Components and Materials for Information Electronics and Digital Consumer Electronics Strengthening R&D Enhancing social contribution activities

10 Risk and Reward

11 Existing and Potential Chinese Risks Existing Risk Policy changes Protection of intellectual property The rising labor cost Lack of talented personnel (Japanese speaking) Potential Risks Sino-Japanese political relationship The competition from Chinese local counterparts Human resource management Various macro economic risks

12 China s s Economic Growth (Trillion Yuan) GDP Per Capita: US$ 351 GDP GDP: 2 trillion Yuan GDP Per Capita:US $1691 GDP Per Capita GDP18.2 trillion Yuan According to its 11th 5-Year Plan, China will maintain its current growth momentum while paying attention to sound and balanced social development (Per Capita)

13 Hitachi s s China Weight (US$ billion) billion 5.7 billion 7.0 billion billion (year) Company Employees 18,000 21,000 29,000

14 Case Study: Hitachi Elevator In China Company Name: Hitachi Guangzhou Elevator Co,Ltd. Main Shareholder: Hitachi (70%), Guangzhou Guangri Group (30%) Manufacturing Bases: Guangzhou, Tianjin, Shanghai Production Capacity: 20,000unit/year Latest Development: New Investment in Shanghai(US$12.33 mil) (Market Share) 20% 15% 13.6% % % (million US$) % 200 5% 100 0%

15 A Win-Win Partnership in China Chinese Companies Hitachi Becoming a Fortune 500 company 走出去 Zou-chu-qu (launching into overseas market) strategy Technical innovation & management reforms Re-expand China operations Strengthen relations with local partners Improve brand in China Competition and Collaboration As a Chinese company, to build a win-win structure in China. The Most Trusted Partner in China.

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17 The Premier Forum on the Direction of the Global Economy

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