Cloud Computing Private Cloud

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1 Cloud Computing Private Cloud Amplifying Business Value thru IT Ivo Sladoljev, Territory Manager, Adriatic Region December, VMware Inc. All rights reserved

2 Agenda Company Facts VMware Focus Amplifying Business Value thru IT VMware Solution Strategy Embracing Open Cloud Computing to Deliver ITaaS The Journey to ITaaS Evolutionary Approach to Amplified Business Value 2

3 VMware is the Customer Proven Market Leader Company Overview > $2.6 billion trailing 4 qtr revenue Over $2.9 billion in cash 28%+ operating margins ~8,000 employees worldwide 5th largest infrastructure software company in the world Proven in the Trenches 190,000+ VMware customers 100% of Fortune % of Fortune Global % of Fortune % of Fortune Global 500 3

4 VMware is the Customer Proven Market Leader Company Overview > $2.6 billion trailing 4 qtr revenue Over $2.9 billion in cash 28%+ operating margins ~8,000 employees worldwide 5th largest infrastructure software company in the world 84% of all virtualized applications in the world run on VMware. Proven in the Trenches Gartner, December ,000+ VMware customers 100% of Fortune % of Fortune Global % of Fortune % of Fortune Global 500 Source: Server Virtualization: From Virtual Machines to Clouds, Gartner IT Infrastructure, Operations and Management Summit, June 2010, Thomas Bittman 4

5 VMware in the Leaders Quadrant for x86 Server Virtualization Gartner, Inc. Magic Quadrant for x86 Server Virtualization Infrastructure, Thomas J. Bittman, Philip Dawson, George J. Weiss, 26 May This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from VMware. The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 5

6 Extensive Global Partner Ecosystem 1,300+ Technology and Consulting Partners 2,600+ vcloud Service Provider Partners ~ 25,000 21,000+ Channel channel partners Partners Top Top Distributors, distributors, resellers, Resellers, System system Vendors vendors and integrators Integrators 51,000 VMware Certified Professionals 6

7 VMware Focus Amplifying Business Value thru IT 7

8 IT is Traditionally Forced to Focus on Non Value-Add Activity IT Investment 5% Infrastructure Investment Overwhelming complexity + Brittle infrastructure = 23% Application Investment 30% Application Maintenance 42% Infrastructure Maintenance < 30% of IT budgets goes to innovation and competitive advantage IT Agility Drives Business Value Source: VMware Fortune 100 Customers 8

9 Shifting Focus to Create Opportunity 1. Reduce the Complexity to simplify operations and maintenance 2. Dramatically Lower Costs to redirect investment into value-add opportunities 3. Enable Flexible, Agile IT Service Delivery to meet and anticipate the needs of the business Drive IT Agility to Increase Business Value 9

10 Millions Virtualization is Key to This Shift in Focus Cost per VM hour (2GB instance) 20 VM Cross Over Increase utilization Increase automation % 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% Physical Hosts Virtual Machines Utilization Source: IDC 10

11 Virtualization Paves the Way to a New Era in IT Virtualization Web Cloud PC / Client-Server Mainframe Cloud Computing will transform the delivery and consumption of IT services 11

12 What is this Cloud Thing? Public Cloud IaaS PaaS IT as a Service Private Cloud SaaS Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service. 12

13 IT as a Service = Optimizing IT production for business consumption Instantly Available, Instantly Responsive, Always Reliable 13

14 VMware Solution Strategy Embracing Open Cloud Computing to Deliver ITaaS 14

15 The New IT Landscape Existing Apps New Enterprise Apps SaaS Apps Existing Datacenters Public Cloud Services 15

16 The New IT Landscape The Challenge for IT: Weave all this together into a cohesive, secure, compliant whole Existing Apps New Enterprise Apps SaaS Apps Existing Datacenters Public Cloud Services 16

17 Three Core Focus Areas Re-think End-User Computing The Challenge for IT: Weave all this together into a cohesive, secure, compliant whole Modernize Application Development Existing Apps New Enterprise Apps SaaS Apps Evolve the Infrastructure Existing Datacenters Public Cloud Services 17

18 Bring Cloud Architecture to Existing Datacenters Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Compute Storage Network 18

19 Bring Cloud Architecture to Existing Datacenters Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Compute Storage Network 19

20 Bring Cloud Architecture to Existing Datacenters Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Enable secure, self-service to pre-defined IT services, with pay-for-use Organization: Marketing Organization: Finance Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Compute Storage USE Network $75 20

21 Private Cloud = Decreased Costs, Increased Agility Users & Policies Organization: Marketing Organization VDCs Private Cloud Catalogs Users & Policies Organization: Finance Organization VDCs Catalogs Private Cloud Infrastructure Cloud Automation Management Compute Compute Storage Networking Integrated Security Storage USE Network $75 21

22 Open Cloud Computing thru Hybrid Cloud Model Apps Apps VMware- Certified Service Provider VMware vcloud Datacenter Service Common platform Common management Common security Private Cloud Cloud Infrastructure VMware vcloud = Secure Hybrid Cloud Security Management vcloud Service Provider Cloud Infrastructure Cloud Computing Moves from a Technology Discussion to a Business Decision 22

23 Three Core Focus Areas Re-think End-User Computing Modernize Application Development Existing Apps New Enterprise Apps SaaS Apps Cloud Infrastructure & Management Existing Datacenters Public Cloud Services 23

24 New Applications New Approach Modern Frameworks and Tools Cloud Application Platform Modern Platform Services 24

25 VMware s Cloud Application Platform Frameworks and Tools Rich Web Integration Batch Data Access Social Media Cloud APIs VMware vfabric Common Platform Services Modern Platform Services Optimized Application Runtime Data Accelerated Dynamic Deployment Management Management Messaging Load Balancing App Server 25

26 Portable Across Clouds Frameworks and Tools Rich Web Integration Batch Data Access Social Media Cloud APIs VMware vfabric Modern Platform Services Optimized Application Runtime Data Accelerated Dynamic Deployment Common Platform Services Management Management Messaging Load Balancing App Server Private Cloud 26

27 Smarter on VMware Clouds Frameworks and Tools Rich Web Integration Batch Data Access Social Media Cloud APIs VMware vfabric Modern Platform Services Optimized Application Runtime Data Accelerated Dynamic Deployment Common Platform Services Management Management Messaging Load Balancing App Server Intelligence Sharing VMware Cloud Infrastructure & Management Auto- Provisioning Auto- Scaling Increased Visibility 27

28 Three Core Focus Areas Re-think End-User Computing Cloud Application Platform Existing Apps New Enterprise Apps SaaS Apps Cloud Infrastructure & Management Existing Datacenters Public Cloud Services 28

29 Traditional View of Desktop Computing vs. 29

30 End User Perspective SaaS Apps Enterprise Apps Windows Apps 30

31 End User Perspective SaaS Apps Enterprise Apps Windows Apps 31

32 End-User Computing = User Centricity SaaS Apps Native from Any Device Enterprise Apps Secure Access to All Applications Windows Apps 32

33 End-User Computing Emanates from the Cloud SaaS Apps Enterprise Apps Image & Persona Mgmt Storage Optimization Application Virtualization Authentication Services Windows Apps 33

34 Three Core Focus Areas End-User Computing Cloud Application Platform Existing Apps New Enterprise Apps SaaS Apps Cloud Infrastructure & Management Existing Datacenters Public Cloud Services 34

35 VMware Solutions for ITaaS Secure, Manageable, Cohesive Secure Private Cloud VMware Enabled Public Clouds Independent Public Clouds End-User Computing Modular Desktops Unified User Management Cloud-Ready Appliances SaaS Applications Other SaaS Providers Application Access Cloud Application Platform Cloud-Scale Open Self-Managed Application Portability vmforce Other PaaS Partners Google App Engine Other cloud infrastructure providers Efficiency Through Automation Cloud Infrastructure & Management Agility with Control Application Mobility Freedom of Choice VMware vsphere: Foundation for Cloud Computing vcloud Datacenter vcloud Express 35

36 The Journey to ITaaS Evolutionary Approach to Amplified Business Value 36

37 The Journey to ITaaS COST EFFICIENCY IT Production Get the Most Out of Your Infrastructure 37

38 The Journey to ITaaS COST EFFICIENCY QUALITY OF SERVICE IT Production Business Production Get the Most Out of Your Infrastructure Achieve Unprecedented Reliability 38

39 The Journey to ITaaS COST EFFICIENCY QUALITY OF SERVICE BUSINESS AGILITY IT Production Business Production IT as a Service Get the Most Out of Your Infrastructure Achieve Unprecedented Reliability Enable Agility via Cloud Computing Architecture 39

40 The Journey to ITaaS COST EFFICIENCY QUALITY OF SERVICE BUSINESS AGILITY IT Production Business Production IT as a Service Optimizing Production of IT Services Get the Most Out of Your Infrastructure Efficient Pooling Achieve Unprecedented Reliability Elastic Resource Scheduling Enable Agility via Cloud Computing Architecture Automation Thru Policy Open & Interoperable 40

41 The Results are Transformational Financial Energy Human Energy Earth s Energy Capital and datacenter costs Time spent on routine admin tasks Average power, cooling and real estate needs 41

42 The Results are Transformational Financial Energy Human Energy Earth s Energy The draw is saving money, but after a year or so, surveys show that adopters believe the key is agility. Tom Bittman, Gartner Capital costs reduced by 50% - 60% Delayed data center expansion Operational costs reduced by 25%+ Average of 33% reduction in routine admin time E.g. provision a server in minutes Up to 80% reduction in datacenter energy costs 42

43 The Journey to ITaaS COST EFFICIENCY QUALITY OF SERVICE BUSINESS AGILITY IT Production Business Production IT as a Service Optimizing Production of IT Services Get the Most Out of Your Infrastructure Efficient Pooling Achieve Unprecedented Reliability Elastic Resource Scheduling Automation Thru Policy Open & Interoperable Optimizing Business Consumption Enable Agility via Cloud Computing Secure Architecture Self-Service Business Driven SLAs Pay for Use 43

44 IT as a Service = Optimizing IT production for business consumption Instantly Available, Instantly Responsive, Always Reliable 44

45 What is this Cloud Thing? Public Cloud IaaS PaaS IT as a Service Private Cloud SaaS Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service. 45

46 In Summary, Only VMware is the world s most trusted virtualization platform for cloud computing virtualizes the entire fabric of the datacenter, while securely extending to public cloud infrastructure delivers an evolutionary path to cloud computing, while preserving freedom of choice brings the broadest set of ecosystem partners, extending the value of existing investments 46

47 Hvala Ivo Sladoljev, Territory Manager, Adriatic Region 2010 VMware Inc. All rights reserved

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