PANELBOOK. June 2017

Transcription

1 PANELBOOK June 2017

2 WMM is a full-service market research agency with an international portfolio, specializing in qualitative projects. WMM has one of the largest qualitative panels in the industry, delivering meaningful insights for accurate and effective decisionmaking. Our panel is comprise of a large quantity of vetted respondents that are compensated fairly and are engaged professionally throughout their participation. A well-managed, well-nurtured panel contributes to high-fidelity insights and allows us to cultivate trustworthy and reliable relationships. Unique recruiting approach Profile verified by personal contact In-depth project specific profiling Continuous feedback loop with respondents Project experience with diverse target groups WMM Panel Book

3 9% In other parts 41% Hamburg area respondents in Germany Berlin area 19% 46% MALE 54% FEMALE Cologne area % 4.1 AGE % 4.7 8% Frankfurt area % % Munich area STATUS WMM Panel Book % single married cohabitation divorced widowed others %

4 Consistent and rapid PANEL GROWTH 120,000 WMM Panel 100,000 80,000 60,000 40,000 20,000 10/ / / / / / / / /2016 WMM Panel Book

5 Respondent segments by OCCUPATION 2% Maternity Leave 6% Housewives 2% Retirees 7% Others 5% Blue collar 1% Reeducation 20% White collar 16% Students 7% Executives 5% Pupils 3% Unemployed 4% Clerk/official 6% Freelance 6% Management 10% Self-employed WMM Panel Book

6 Examples of the variety of KEY METRICS 62% own an automobile 72% use a desktop Mac/ PC computer 26% use IOS smartphone 52% use Android smartphone 19% use tablet PC 12% use car sharing 8% are cruise travellers 30% own a pet or two 24% use online banking 8% are property owners WMM Panel Book

7 Panel basic data and CRITERIA VARIETY Demographic Gender Age/Date of Birth Status Household Size # & age of children Living situation Education Occupation Work status Region/City Picture of respondent Connected Life Internet connection Internet provider Mobile internet PC/Mac usage Tablet & SmartPhone TV type, size & reception Mobile, smart phone Fixed line connection VoIP & IP-TV usage Other wireless device used Wireless tracking Website ownership Online community usage Commerce Brand affinity Buying frequency Buying preference Shopping location Frequently purchase Banking type & location Mobility Preferred transport Transport habit Automobile ownership Brand affinity Vehicle specification Autobody preference Date & type of purchase Finance data Health Disease management Medical history Usage of medical equipment Caregiver profile Health tracking habit Tobacco use habit Home Life Leisure & entertainment Pets and pet food Utilities provider Preferred media consumption WMM Panel Book

8 Reached audience in SOCIAL MEDIA WMM Team App Facebook Fans Count users with IOS with Android 54% FEMALE 0.5% total fans average customer activities per week pageviews per quarter 46% MALE yo 0.7% WMM Panel Book

9 Reached audience per geography in SOCIAL MEDIA total audience in Berlin in Hamburg in Munich total B2B audience total B2B audience German speaking English (UK) speaking English (US) speaking WMM Panel Book

10 We are very proud to share that WMM is......the only qualitative fieldwork agency in Europe with a respondent app, created in 2014, now with 15,926 users...the first (in 2004) qualitative fieldwork agency in Germany who created and uses an online respondent database...the only qualitative fieldwork agency in the world with an online partner testing facility database, created in 2010 WMM has one of the largest number of online-present respondents in Europe who are most active, engaged, and reliable. WMM Panel Book

11 WMM Weber Marketing- & Marktforschung GmbH Humboldtstrasse 53-55, Haus B Hamburg, Germany T.: E.: info@wmm.de U.: Managing Director: Thorsten Weber (CEO) Local Court Hamburg Hamburg Trade Register HRB Value added tax identification number according to 27a VAT law: DE WMM Panel Book