LEAD YOUR CLOUD TRANSFORMATION. Copyright 2013 EMC Corporation. All rights reserved.

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1 LEAD YOUR CLOUD TRANSFORMATION 1

2 The Business Drivers Increase Revenue INCREASE AGILITY Lower Operational Costs Reduce Risk 2

3 CLOUD TRANSFORMS IT Lower Operational Costs 3

4 Cloud Transforms IT Days/Months Helpdesk IT-Issued Flat Tax Silos Minutes/ Seconds Self-Service Choice Computing Metered Services 4

5 Steps Of IT Transformation Cloud Infrastructure Build A Software-Defined Data Center 5

6 Server Virtualization Was The First Step 1 Standardize 2 Virtualize 3 Automate 6

7 Layer - Cloud Operating System More Virtualization = More Automation Virtualization Layer - Cloud Operating System Abstract Intelligence COMPUTE STORAGE NETWORK 7

8 This Is The Software-Defined Data Center Lowers Cost & Improves Agility Of The Infrastructure Virtualization Layer - Cloud Operating System Leverage Intelligence COMPUTE STORAGE NETWORK 8

9 Software-Defined Storage Requirements Abstract, Pool & Automate Storage Leverage Underlying Platforms Minimize Data Movement Make Extensible 9

10 EMC Software-Defined Storage VIRTUALIZE EVERYTHING COMPROMISE NOTHING 10

11 EMC ViPR, Software-Defined Storage Software Control Plane AND Data Plane EMC ViPR Platform VMAX VNX Isilon 3 rd Party Commodity 11

12 EMC ViPR, Software-Defined Storage Data Plane: The EMC ViPR Data Services EMC ViPR Platform ViPR Data Services ViPR Controller Provisioning Self-Service Reporting Automation VMAX VNX Isilon 3 rd Party Commodity 12

13 VMware: Integrated SDDC vcloud Automation Center vcenter Ops Manager vsphere vsan / vvol ViPR Data Services ViPR Controller VMAX VNX Isilon 3 rd Party Commodity 13

14 Works With OpenStack & Microsoft ViPR Data Services ViPR Controller VMAX VNX Isilon 3 rd Party Commodity 14

15 Off-Premise Use Case : EMC Syncplicity COMPANY A COMPANY B PUBLIC CLOUD ORCHESTRATION CLOUD STORAGE SP PARTNER On-Premise Atmos EMC ViPR PLATFORM Isilon VNX 3 rd Party 15

16 Three Paths To Cloud Infrastructure EMC Products Partner VSPEX VCE VBLOCK Best Of Breed Infrastructure Components Proven Infrastructure Converged Infrastructure Simpler, Faster, Lower TCO 16

17 Workloads Will Migrate To Clouds Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity 17

18 Hybrid Clouds Will Be Pervasive Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity 18

19 Trusted Infrastructure Ensuring Availability Of Applications, Systems & Data Continuous Availability Protecting Data Integrated Backup & Recovery Identifying & Repelling Threats Advanced Security 19

20 Transforming The Operating Model Cloud Operating Model Run IT-As-A-Service Platinum Gold Cloud Infrastructure Build A Software-Defined Data Center 20

21 Winning The Business With IT-as-a-Service Optimizing IT Production For Business Consumption Service Consumption Mindset Service-based Pricing Service Level Expectations Integrated Cloud Architecture Integrated GRC Transforming IT Into A Competitive Service Provider 21

22 Transforming Into A Service Provider A NEW IT BUSINESS MODEL Service-oriented Market-driven P & L Focused Broker & Builder ENABLING TECHNOLOGY Private, Hybrid, Public Clouds End-To-End Automation Financial Transparency Self-service Capabilities SKILLS, ROLES & ORGANIZATIONAL ALIGNMENT Front Office Capabilities Service Accountabilities Technology Breadth 22

23 Traditional Model Lengthy Process Many Approvals For Service Requests Cloud Business Model Self-Service Portal Public Cloud Private Cloud Service Catalog Cost Accounting By Project Financial Transparency By Service Levels 23

24 Traditional Operations Server Tools Labor-Intensive Multiple Mgmt Tools Separate Teams Storage Tools Network Tools Cloud Operations Software-Defined Data Center Integrated Operations Portal Release Problem Change Incident Operational Processes Configuration Capacity Incident Problem Release Capacity Change Incident Rationalized Processes Incident Problem Change Configuration Availability Release Service Level Demand Capacity Server Team Storage Team Network Team Disconnected Processes Cloud Operations Team Automated Operations 24

25 Identified Gaps In IT Skills And Capabilities 25

26 Transform Yourself New Roles And Skills Are In Demand Cloud Architects (EMCCA) IT-as-a-Service, Cloud Infrastructure Open, Any Vendor, Any Solution More than 5000 enrolled, Over 550 certified Data Center Architects (EMCDCA) Domain Experts Networking, Storage, Security, Availability Complimentary to Cisco Certifications Data Scientist (EMCDS) Big Data and Data Analytics Gain Insight into Business Challenges 26

27 Transforming Applications For The Cloud Cloud Applications Build Mobile & Predictive Analytic Apps Cloud Operating Model Run IT-As-A-Service Platinum Gold Cloud Infrastructure Build A Software-Defined Data Center 27

28 Traditional Apps Built To Run The Business Automating Existing Processes With Packaged Applications 28

29 New Apps Are Built In New Ways Social & Primarily Accessed By Mobile Devices Developed With Modern Programming Tools & Data Fabrics Deployed On A Software-Defined Cloud Infrastructure Public Cloud 29

30 Virtualized IaaS Modernized PaaS SaaS New Apps Are Deployed In New Ways Packaged Applications Custom Applications Web Server App Server DB Server VMware 30

31 Growth In Applications Traditional Applications Next Gen Cloud Applications M M 70% M M 700% Sources: IDC, Gartner, AWS Workload Estimates 31

32 The Pivotal Initiative: 3 rd Family Member A Platform For Next Gen Cloud & Big / Fast Data Applications Next Generation Cloud & Big / Fast Data Apps $$$ 32

33 Steps Of IT Transformation Cloud Applications Build Mobile & Predictive Analytic Apps Cloud Operating Model Run IT-As-A-Service Platinum Gold Cloud Infrastructure Build A Software-Defined Data Center 33

34 EMC CAN HELP YOU LEAD YOUR TRANSFORMATION 34

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