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1 Industrial Transformation Asia-Pacific I October 2018 I Singapore EXPO, Hall 1 & 2 I Organised by International Partner Supported by Held In
2 1.0 ABOUT INDUSTRIAL TRANFORMATION ASIA-PACIFIC?
3 THE EVENT The region s premiere B2B trade event on Industry 4.0. Taking place in Singapore from October 2018 A high level strategic platform shaped by industry leaders and experts - to support the digitalisation journey of manufacturers and enterprises in the region across industry sectors such as aerospace, automotive, biomedical sciences, chemicals, electronics, food and beverage, oil and gas, precision engineering and etc..
4 EMERGENCE OF INDUSTRY 4.0 AS A KEY INITIATIVE IN THE REGION S NATIONAL AGENDA Manufacturing continues to make a significant contribution to national GDP growth among the countries in ASEAN and beyond. However, given the advancements in big data, robotics, artificial intelligence, additive manufacturing etc manufacturing processes, design and production facilities, distribution systems and global supply chains are being redefined. Current business models are no longer sustainable governments, industries, corporations (both MNC s and SME s), management and workers are fast realising the need to change, adapt and embrace the technologies and solutions of the 4 th Industrial Revolution to remain competitive and sustainable.
5 ADOPTION OF INDUSTRY 4.0 A JOURNEY As economies strive to remain competitive, Industry 4.0 has emerged as a key initiative in the region s national agendas However, manufacturing/ industries are at varying stages of understanding and adoption Market Leaders Taking successful strategic experiments and implementation mainstream enterprise wide Have some projects underway Using strategic experiments & prototyping as a business case and roadmap Pilot run Some awareness of Industry 4.0 Need to be convinced or guided Industry 4.0 Apr 2018 Industry 4.0 Framework (Planning phase) Source: A.T. Kearney, press research Q Beginning / Therefore, the platform will need to be curated for the needs of the region, while taking inspiration from Hannover Messe In order to serve as a catalyst for the development of Industry 4.0 thinking
6 KEY OUTCOMES Companies identify and understand the values and benefits of Industry 4.0 They learn where to start, how to scale and improve on their sustained effort The platform is recognised as an annual marque event essential for their business growth
7 POWERED BY INDUSTRY INSIGHTS Steering Committee Prof Tan Sze Wee Executive Director Lim Kok Kiang, Assistant Managing Director Edwin Chow Executive Director Melissa Ow Deputy Chief Executive 1 st Steering Committee Meeting (6 Mar 2018) Advisory Committee 1 st Advisory Committee Meeting (8 Mar 2018)
8 2.0 MAKING IT HAPPEN
9 ENGAGING AND INCLUSIVE WITH A DIFFERENCE Showcase demonstrable technologies and their applications Drive conversations for better understanding and knowledge sharing Curated experiences to enable networking, learning and business collaboration Additive Manufacturing Industrial Automation The Exhibition The Content (Keynotes Presentations) Digital Factory Smart Logistics 24 x 7 x 365 Digital Community Platform to Connect, Engage and Trade Industrial Transformation FoM Summit & Focused Tracks User Conferences The Exchange The Learning
10 THE EXHIBITION Industrial Transformation FoM Summit ]] National Groups Digital Factory (Integrated Processes and IT Solutions) Smart Logistics (Smart Intralogistics & Supply Chain Management Solutions) Additive Manufacturing (Industrial 3D Printing Solutions)
11 EXHIBITOR CATEGORIES & VISITOR COMMMUNITIES
12 THE CONTENT Programme Framework (being developed with A*STAR, NAMIC & Enterprise Singapore) Tuesday 16 Oct 2018 Wednesday 17 Oct 2018 Thursday 18 Oct 2018 Friday 19 Oct 2018 Opening Ceremony (by DPM) Industrial Transformation Future of Manufacturing Summit Industrial Transformation Future of Manufacturing Summit Chamber / Trade Embassy Led Forums (Germany, Malaysia & Focused Tracks France) IIoT Forum Additive Manufacturing Forum Standards Forum Etc Industrial Transformation Asia-Pacific Exhibition Focused Tracks IIoT Forum Additive Manufacturing Forum Standards Forum Etc Chamber / Trade Embassy Led Forums (Germany, Malaysia & France) Technical Visits 2 nd AME IAP Meetings (TBC) (Organised by MTI) Venue: TBC
13 THE FOCUSED EXCHANGE Communities Sandbox Sandbox serves as a place to ideate, develop, analyze, and test our best ideas in addressing pressing problems and building business cases. ONLINE Starting with the question: What is the problem we are trying to solve? it test out assumptions and challenge the status quo OFFLINE CONNECT ENGAGE TRADE The Interchange 24/7 digital marketplace enables members across Industry, to identify, source and adopt the best solutions for their industry challenges accelerating solution providers go to market and their time to revenue.
14 THE FOCUSED EXCHANGE THE INTERCHANGE LIVE FEED Staying up-to-date with latest industry news: IoT Industry 4.0 Nextgen retail Fintech CHALLENGES and SOLUTIONS HUB Identifying, sourcing and adopting the best solutions for their challenges accelerating solution providers go to market KNOW-HOW CENTRE Innovating and collaborating on new concepts and solutions EXPERTS FORUM Learning and sharing knowledge with experts from various industries
15 THE LEARNING & HOW IT ALL COMES TOGETHER Industrial Transformation FoM Summit Learning Lab on Cobots Learning Lab on Smart Logistics & Digital Factory New Entrants Track Demonstration area for innovative equipment and solutions Demonstration area for innovative equipment and solutions Sandbox 1 Sandbox 2 Consultations / Clinics Industry 4.0 Guided Journey
16 EXTENSIVE OUTREACH CHANNEL DEVELOPMENT Trade agencies Technology development agencies Key Audience Groups Business chambers Trade Commissions Additive manufacturing Industrial automation Robotics Logistics & supply chain management Machine & tool manufacturers Engineering Key influencers Opinion leaders Interest groups Local IHL Regional IHL with technology focus R&D institutions (e.g. NAMIC) Technical experts & think tanks Technology & market intelligence Aerospace, Automotive, Biomedical sciences, Chemicals, Consumer goods manufacturing, Electronics, Marine and offshore, Oil and gas, and Precision engineering & etc Banks & financial institutions Accelerators VCs M&A, legal & market entry consultants
17 EXTENSIVE OUTREACH INTEGRATED MARKETING APPROACH Establishing the Brand (collaboration with Trade Associations and Trade Media) In-market Roadshows 73 Industry Trade Medias with 15 as our Key Trade Medias (5 International, 5 Asia-Pacific & 5 Local) Key influencers Opinion leaders Interest groups Regional print and online outreach (through Official / Supporting Media partnerships) Influencer network outreach (through Meltwater) Editor: Abdul Montaqim Executive Editor: Aaron Hand 9 ASEAN broadsheets 73 Print trade publications Local Out-of-Home outreach Editor: Mark Andrew Johnston SEM (e.g. AdWords) Programmatic Banners on Trade publications Social media platforms Electronic Direct Mailers Executive Editor: Paula Bernier News editor: Annisa Sulistyo Rini News editor: Marchio Irfan Gorbiano News editor : Ahmad Kushairi Mohd Darus News editor : Umesh Pandey Lead Editor: Elliyani Mohd Ali Managing editor: Wilfredo G. Reyes Local Tertiary Institutions (Engineering faculties) Institutes of Higher Learning, Regional Education Bodies Direct Mails & Collaterals Distribution Targeted Attendee Programme to recruit attendees and plan business match making 16 key sell side associations out of 69 across industry sectors 20 key buy side associations out of 126 across industry sectors
18 3.0 CURRENT STATUS
19 VISITOR COMMUNITIES Trade Associations Targeting approx. 170,000 SMEs & MNCs from 12 industries across the region Activated / In-progress Trade Embassies / Chambers of Commerce R&D / IHL Local Regional Communities To Invite International Delegation from the Region Country Delegation (Government & Trade Officials) Buyer Delegation (Commercial)
20 Industrial Transformation Asia-Pacific I October 2018 I Singapore EXPO, Hall 1 & 2 I Organised by International Partner Supported by Held In
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