7 Things ISVs Must Know About Virtualization

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1 7 Things ISVs Must Know About Virtualization July 2010 VIRTUALIZATION BENEFITS REPORT

2 Table of Contents Executive Summary...1 Introduction Applications just run! Performance is excellent Virtualization can reduce your development and deployment costs VMware allows you to offer customers a lower TCO application Built-in services can be managed easily using VMware vcenter VMware vsphere simplifies making your applications Cloud-ready Virtualization helps shorten sales cycles, lower support costs and improve customer satisfaction...5 Next Steps...6 VIRTUALIZATION BENEFITS REPORT /II

3 Executive Summary This paper describes facts about virtualization and important ways in which independent software vendors (ISVs) can benefit from supporting their applications on VMware vsphere. Introduction Moving to a virtual infrastructure continues to be among the top-priority initiatives for enterprise customers. You can take advantage of this opportunity by letting current and potential customers know that you support their choice to simplify their IT operations with the leader in virtualization, VMware. There have been many articles published that describe how customers are using virtualization to run largescale applications and data centers more efficiently, make more effective use of resources, and save money. In this document, we will focus on specific benefits that virtualization and support for applications running on VMware vsphere can bring to an ISV s business and their customers: 1. Applications just run! VMware vsphere provides a robust, high performance platform for applications running in virtual machines that replicates the environment of practically any x86 operating system and physical hardware platform. VMware rigorously tests, certifies, and supports the broadest set of operating systems to run on VMware vsphere. This means most applications run as well or better on VMware vsphere as physical hardware, and typically don t require any changes. 2. Performance is excellent Today s virtual machines can support the most demanding applications thanks to enhancements to our award-winning hypervisor. Application scalability limitations can be removed by scaling out on multiple virtual machines and enabling multiple instances to share a single server. 3. Virtualization can reduce your development and deployment costs Applications can be developed and deployed at a lower cost per application, using less hardware across all environments and simplifying administrative processes using automation and libraries of virtual machine configurations in development, test, and production phases. 4. VMware allows you to offer customers a lower TCO application Server consolidation, fast server provisioning, automation, and better manageability of applications allows applications to run at maximum service levels with lower implementation costs and operating expenses. 5. Built-in services can be managed easily using VMware vcenter From the desktop to the datacenter, industry-leading products, tools, solutions, and services in the VMware suite simplify many of the tasks needed to build, test, and deploy enterprise applications. Environments with VMware vmotion, HA, DRS, and Site Recovery Manager provide simple-to-use options for cost-effective high availability, disaster and site recovery to support customer s service levels and business continuity plans. This can provide you with an important competitive differentiator. 6. VMware vsphere simplifies making your applications cloud-ready VMware s customer-proven virtualization solutions can uniquely accelerate an organization s transition to the cloud, enabling IT to efficiently pool on-demand, self-managed virtual infrastructure, while preserving existing investments. ISV applications that run on VMware vsphere have a solid, scalable infrastructure platform that lets customers deploy and manage applications in the same way, whether in a company s internal private cloud or in vsphere-compatible external public clouds. 7. Virtualization helps ISVs shorten sales cycles, reduce support costs and improve customer satisfaction Rapid prospect lock-in, fast deployment of your software, and easier customer issue resolution are some of the ways in which virtualization revolutionizes the customer experience and can result in more sales for your organization. The following sections provide more details on each of the top 7 things ISVs need to know about virtualization using VMware vsphere. VIRTUALIZATION BENEFITS REPORT /1

4 1. Applications just run! VMware vsphere provides a robust, high performance platform for applications running in virtual machines that replicate the environment of practically any x86 operating system and physical hardware platform. VMware rigorously tests, certifies, and supports the broadest set of operating systems to run on VMware vsphere. Just like a physical computer, a virtual machine hosts its own guest operating system and applications, and has all the components found in a physical computer (VGA card, network controller cards, hard disks etc). As a result, virtual machines are completely compatible with all standard x86 operating systems, applications, and device drivers; so you can use a virtual machine to run all the same software that you would run on a physical x86 computer. Our platform is designed so that applications run on a supported guest operating system exactly as they do on a physical system. Over 170,000 customers run thousands of applications on the VMware virtualization platform today in development, testing, production, and disaster recovery environments. 2. Performance is excellent VMware continually improves the performance of VMware ESX, our award-winning hypervisor, with each successive release. Today s virtual machines can support the most demanding applications, thanks to performance capabilities such as: 8 virtual CPUs and 256 GB of memory per virtual machine Performance overhead as low as 5-10% for most of today s applications ESX support for greater than 200,000 IOPS 40 Gbps network bandwidth At these levels of performance, more than 95% of the 700,000 applications we have measured in our customer base deliver comparable levels of performance running in a virtual machine as on physical servers, including the majority of large 8-CPU databases. Hardware is continuing to evolve down the path of packing an ever-increasing number of processor cores per chip. Unfortunately, very few applications are sufficiently multi-threaded to truly scale to the full capacity of these servers. Application scalability limitations can be removed by scaling out on multiple virtual machines and enabling multiple instances to share a single server. The full CPU capacity of large multi-core servers can be leveraged while better utilizing memory and preserving isolation between instances. 3. Virtualization can reduce your development and deployment costs Virtualization with VMware vsphere can lower an ISV s overall development costs and speed delivery of applications to market. Software development and testing can be accelerated as developers, testers and trainers can provision their own machines to rapidly prototype new applications, test software releases on a broad range of system configurations, and capture, reproduce and resolve defects more easily. VMware vsphere and vcenter Lab Manager provide self-service provisioning and management capabilities to internal development teams and are ideally suited to support a broad range of use cases including: Support and Helpdesk Operations Troubleshoot customer problems more quickly and improve mean time to resolution. Training and Education Rapidly provision lab environments for hands-on training classes. Product Demos Demonstrate complex application environments in a reliable and repeatable manner. Software Evaluations Improve lead conversion rates with online evaluation portals powered by Lab Manager. VIRTUALIZATION BENEFITS REPORT /2

5 Policy-based access control reduces administrative burden for IT, lowers infrastructure management costs and empowers project teams to deliver applications more quickly with greater agility. And with streamlined workflows and improved team collaboration, ISVs can get to the market faster with new applications. Lab Manager also addresses key use cases and business challenges for ISV application release management, for example: Rapid provisioning of a multiple virtual machine application system onto a pool of ESX servers, managing releases of a multiple virtual machine application system through various phases of testing and eventual deployment into production (exploiting network fencing). Making significant changes to a production application system by cloning it back into a test environment, and improving communication among different teams on multi-tier configurations, debugging and fixing problems (with use of LiveLink and network fencing to separate out similar configurations). Maintaining a library of current and past configurations of the ISV application, fulfilling regulatory requirements by archiving versions of ISV systems. Integration with leading test and build management tools provides additional automation benefits to allow for continuous testing and integration of software applications. This capability shortens delivery schedules and increases software quality. Application owners can create faithful replicas of production systems for patch testing and seamlessly transition updated system configurations across testing, staging and production environments connected to different networks, server and storage systems. 4. VMware allows you to offer customers a lower TCO application Server consolidation is only one of many ways in which customers can save money by deploying applications in a virtual infrastructure. The VMware platform also provides faster provisioning, automation, and better manageability of applications, allowing applications to run at maximum service levels with lower implementation costs and operating expenses. Deploying applications on VMware vsphere allows customers to: Cut capital and operating costs while increasing IT service delivery without being locked into limited choices of operating systems, applications, and hardware. Reduce hardware and operating costs by as much as 50% and energy costs by 80%, saving more than $3,000 per year for every server workload virtualized. Reduce the time it takes to provision new servers by up to 70%. Decrease downtime and improve reliability with business continuity and built-in data disaster recovery. Deliver IT services on-demand now and in the future, independent of hardware, OS, application or infrastructure providers. Automate management tasks such as staging, lifecycle, and site recovery. Allocate infrastructure resources dynamically to each application. Customers can maximize their hardware and software investments across servers, network, storage, operating systems, and applications. VMware vsphere has scalability and density advantages that result in lower cost-per-application, even lower than with other vendors so-called free products. 5. Built-in services can be managed easily using VMware vcenter A reliable industry-proven hypervisor is a critical foundation of a virtualized infrastructure, but it is not a complete solution by itself. Organizations need an IT platform that delivers the right infrastructure, services, and built-in tools to manage applications and perform operations such migration, aggregation, allocation and power management. VMware vsphere is the only virtualization platform that delivers all of these built-in services: Migration: Live migration of virtual machines with VMware vmotion Aggregation: Shared Pools of Resources Allocation: Elastic Pool of Resources VIRTUALIZATION BENEFITS REPORT /3

6 Power Management: Intelligently Save Power Availability: Flexible, Uniform High Availability Many mission-critical applications need enhanced availability capabilities to protect against planned infrastructure downtime and provide resilience to unplanned downtime across all aspects of the hardware server, component, storage, network and software. VMware's offering does this with wide ranging capabilities to protect applications from: Total site failure VMware vcenter Site Recovery Manager Planned downtime VMware vmotion, VMware Storage vmotion Unplanned downtime VMware HA (host and virtual machine failure monitoring), virtual machine-level fault tolerance, NIC teaming Improved business continuity Environments with VMware vmotion, VMware HA, VMware DRS, and VMware Site Recovery Manager provide options for cost-effective high availability, disaster and site recovery VMware vcenter Server also gives administrators control over key capabilities such as VMware vmotion, Distributed Resource Scheduler, High Availability and Fault Tolerance. A powerful orchestration engine gives administrators the ability to create and easily implement best practice workflows. With proactive management, VMware vcenter Server allows customers to meet business requirements and improve service levels by dynamically provisioning new services, allocating resources and automating high availability. 6. VMware vsphere simplifies making your applications Cloudready Over the past decades, IT infrastructures have become increasingly complex and difficult to manage and maintain, draining valuable IT resources and leaving little time to support strategic business projects. Cloud computing is a new approach that reduces IT complexity by leveraging the efficient pooling of on-demand, self-managed virtual infrastructure consumed as a service. Cloud computing also expands IT infrastructure beyond the boundaries of an organization s data center (private cloud) to include public clouds of IT infrastructure that is off-premise. Public cloud IT infrastructure, such as that provided by a hosting or service provider, expands IT capacity to deliver applications, on demand infrastructure, or software as a service (SaaS). By freeing IT data center resources from time-consuming maintenance and brittle infrastructure, organizations can move to a more dynamic and scalable IT service delivery approach that better supports business goals. Today, CIOs of most major businesses are being pressured to provide more cloudlike IT and to develop strategies for moving more of their applications and IT infrastructure to the cloud. VMware s customerproven virtualization solutions and vsphere 4 uniquely accelerate a company s transition to private cloud VIRTUALIZATION BENEFITS REPORT /4

7 infrastructure while preserving existing investments. For public clouds, VMware provides three distinct advantages that serve both customers and ISVs: Choice VMware has partnered with thousands of hosting and cloud computing vendors to enable delivery on a common virtualization platform. This gives customers choice in deploying applications in either a private or public cloud, allowing easy transitions between providers. The VMware cloud platform also provides customers the same broad choice of available hardware, operating system, and other application stack services, whether they re running applications in a private or public cloud. Reliable Technology Leveraging key technology advancements found in VMware vsphere, customers get the assurance that applications can be managed, moved and operated in the cloud, the same way they are onsite. Application Compatibility With almost 1000 applications in our Virtual Appliance Marketplace, customers can easily deploy these virtual applications in a private or public cloud. More importantly, the applications that run in your datacenter today will work the same in a VMware public cloud, and do not require any rewrites or special optimization. What benefits the customer here also serves the ISV. ISVs that provide support for their applications to run on vsphere 4 have a proven solid, scalable infrastructure platform, which lets their customers deploy and manage applications in the same way, whether in a company s data center, private or public cloud. As a result, ISVs can almost certainly gain more sales from customers who are seeking out application providers that are ready-made for cloud computing. 7. Virtualization helps shorten sales cycles, lower support costs and improve customer satisfaction Close more deals and revolutionize your customer s experience by taking advantage of the following benefits of virtualization: Rapid prospect Lock-in Provide off-the-shelf customized virtual machines for demos Provide on-demand customized virtual machines for evaluations Capture customer customization for rollout to production environments Fast implementation Ship your application as a ready-to-run virtual machine Deploy on any available hardware Launch in minutes Easier Customer Issue Resolution Recreate customer environments in minutes Replay virtual machines to reproduce issues Patch applications remotely All of these features can help you move through the sales cycle faster. By delivering your application as a preconfigured, ready-to-run virtual machine, not as a CD of uninstalled software, you will improve your customer s experience and help eliminate installation and support headaches. VIRTUALIZATION BENEFITS REPORT /5

8 Next Steps In this paper, we ve described the benefits that virtualization provides for both ISVs and their customers. Taking full advantage of the benefits provided by the VMware virtualization platform is easy. Start by submitting a support statement for your application(s), which will allow you to: Offer more value when marketing your applications to an audience of over 170,000 VMware customers. Remove objections among potential customers who have VMware-first or VMware-only policies. Get your apps listed in the Supported Software on VMware Environments web page. Take the first step towards making your applications VMware Ready and using the VMware Ready logo to market them. Differentiate yourself from competitors who don t offer explicit support for their products in virtual environments. VMware also offers ISVs the opportunity to join the Technology Alliance Partner (TAP) Program, a multilevel partner program that offers technical and marketing benefits. As a member of TAP you can: Make your applications VMware Ready and let your customers know that you provide: High quality, low risk deployments and upgrades. Products ready to work in VMware environments. Improved customer support experience. Bundle VMware products into your solutions. The TAP OEM Program enables ISVs to embed VMware products into their solutions and sell directly to customers. Explore co-development opportunities, integrate with VMware products and create custom solutions that differentiate you from your competitors. Distribute your application as a Virtual Appliance and become a provider of production-ready application solutions to IT organizations worldwide. The TAP program gives you the VMware resources and expertise you need to deliver enhanced value to shared customers and partner with the global leader in virtualization. VMware, Inc Hillview Avenue Palo Alto CA USA Tel Fax Copyright 2010 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed at VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies.

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