Driving Business Outcomes: Cisco Data Center Innovation and Solutions

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2 Driving Business Outcomes: Data Center Innovation and Solutions Connect 2014 Riyadh, Saudi Arabia Frank Palumbo Senior Vice President Global Data Unified Computing System, UCS, Invicta, INVICTA, UCS Invicta, ACI, Domain Ten, Nexus, Insieme, and World of Many Clouds are trademarks and registered trademarks in the United States and certain other countries.

3 Agenda The World of Many Clouds Data Center Solutions Application Centric Infrastructure (ACI) Data Center Case Studies

4 Today s IT Is a World of Many Clouds Hybrid Cloud Public Cloud Services Private Cloud Traditional Data Center

5 The Data Center Is the Heart of IT Transformation Enabled By A Network-Centric Data Center Architecture HYBRID CLOUD PUBLIC CLOUD PRIVATE CLOUD TRADITIONAL DATA CENTER

6 We will continue to innovate and transform our business to meet the demands of our customers in Saudi Arabia. John Chambers, Saudi Gazette, June 2013 C i s c o C o m m i t m e n t to D a t a C e n t e r I am very confident in our data center strategy and in our ability to lead in this market. It is one of our top corporate priorities that will help us drive growth and productivity for our customers and partners. John Chambers

7 Data Center Solutions

8 Robust Unified Data Center Portfolio Customer Loyalty Business Applications Application Policy Infrastructure Controller (APIC) Nexus 9000 Market Share Nexus 7000 Desktop Virtualization Prime Data Center Network Manager Solutions and Services Cloud Computing Data Center and Cloud Management Data Center and Cloud Networking Nexus 6000 Nexus 5000 Nexus 3000 Unified Data Center Products Nexus 2000 Operational Efficiencies Better Outcomes For Your Business Financial Performance Nexus 1000v/ AVS MDS 9700/9500 MDS 9200/9100 Business Continuity Intelligent Unified Automation Data Center Architecture UCS Director Hardware, for Cloud Software, ASICs UCS Central UCS Manager Unified Computing System UCS Stakeholder Value Employee Retention Big Data UCS Invicta Series ASICs (Application-Specific Integrated Circuits)

9 Unified Computing System Data Center Architecture Unifies Physical, Virtual, and Cloud Efficient scaling, simplified management Convergence Consistent alignment of policy, configuration, and workload Intelligence Automation Superior IT productivity, orchestration ready Fabric-based x86 computing architecture optimized for virtualization and cloud

10 Unified Computing System Fastest Growing Product in the Market 30,000+ Unified Computing System Unique UCS Customers Fastest Growing Product in the Market #2 WW market share in x86 blades $2B+ Data Center Annualized Revenue Run Rate Top 5 Server Vendor More than 75% of all invested in UCS 3,850+ UCS Channel Partners Fortune 500 customers have 90 World-record performance benchmarks to date Source: IDC Worldwide Quarterly Server Tracker, Q3 2013, December 2013; Q1FY14 earnings results Data Center Revenue is defined as UCS and Nexus 1000V 10

11 UCS Leads Server Growth 39% Market -19% -6% 3% -12% -15% -4% $12.7B $13.2B $8.3B $2.3B $2.2B $1.8B $49.7B Source: IDC Server Tracker, February 2014, worldwide vendor revenue, all servers. Revenue is cumulative 4 quarters (Q1CY13 Q4CY13)

12 UCS Innovation Continues at UCS Invicta Series Solid-State Systems Servers Address new data velocity and scale requirements Integrate application acceleration into the computing domain Network / Storage Access UCS Flash Memory Next-Generation Unified Computing Integration of solid-state memory systems into the UCS fabric

13 UCS Converged Infrastructure FlexPod, Vblock, VSPEX, and more UCS Director Hypervisor Compute End-to-End Infrastructure Automation Network Storage

14 Desired Data Center Business Outcomes UCS is Changing the Economics of the Data Center 25% Less Cost 50% Improvement 2x Capacity Deployment 90% Faster 54% Less Power and Cooling Cost 30% Greater Speed Lower Infrastructure Costs Improved Disaster Recovery Greater Business Agility Reduced Operating Costs World-Record Performance Benchmarks

15 Application Centric Infrastructure (ACI)

16 The Network Is the Information Broker for All Applications Applications Are Changing Type Consumption Delivery Big data, distributed, mobile Public, private, hybrid cloud Anywhere, anytime, any device 78 Network is even more critical to % delivering applications than a year ago Source: Global IT Impact Survey

17 ACI Is Transforming Networks Policy Infrastructure Servers Controller Network UCS ACI Open Virtualization Ecosystem : ACI Innovations Service Profile Policy Model Open APIs and Ecosystem Application Service Profile Network Profile Policy Model Open APIs and Ecosystem

18 Next Evolution: Application Centric Infrastructure Built for SDN and Beyond Nexus 9000 Series Application Policy Infrastructure Controller Industry-leading Ecosystem STORAGE SECURITY COMPUTE APIC NETWORK APPLICATION CLOUD

19 Early ACI Implications: CapEx and OpEx Driving Industry-leading Total Cost of Ownership (TCO) ACI Network OpEx 35% OpEx Savings With ACI ACI vs. SDN 75% TCO Savings Starting level of automation Software-only SDN stops here CapEx 27% OpEx 73% $154 $40 OpEx* $100 VM Tax $40 $25 OpEx ACI = Apps + Network + Security Open Source, APIs, and OpenStack ACI extends to enterprise and WAN $14 Network $15 Network Before ACI Network Virtualization + Merchant Switches App- Centric

20 Existing System Integrations IaaS PaaS SaaS Domain Ten SM Framework for IT Transformation Organization Governance Process Security Compliance Applications Platform Abstraction Virtualization Infrastructure Environmentals Automation Orchestration Financials Service Catalog Compute Storage Network Customer Interface

21 Data Center Case Studies

22 Ministry of Higher Education Challenge Managing Internal IT of MoHE and providing essential IT services for overseas students IT becoming mission critical mandating better availability and scalability Increased complexity of the IT infrastructure and application in order to meet business growth Server virtualization partially solving provisioning challenges Solution DC Hosting at a local KSA SP to expedite facilities and get better reach of WAN and Internet bandwidth -validated architecture for cloud data center Nexus Data Center Fabric Unified Computing System for ultimate manageability and virtualization Intelligent Automation for Cloud delivering comprehensive IaaS automation and governance Advanced Services leading the solution with the Cloud Center of Excellence

23 Al Hammadi Hospital As a leading provider of healthcare services in the Middle East, Al Hammadi Hospital is continuously striving to maintain its leadership position in terms of introduction of latest healthcare technology solutions to meet the ever growing needs of our patients as well as our healthcare providers. s and Wipro s technology solutions will help us deliver a state-of-the-art network infrastructure to enable us to offer the very best in healthcare. We are confident that our 90 Million SAR investment will enable us to stay ahead of the game by helping is create and deliver three outstanding healthcare facilities to cater of the health needs of our citizens. Mohammed Al Hammadi CEO Al Hammadi Development and Investment Co. Saudi Gazette, January 30, 2014

24 Key Data Center Considerations Create Programmability Automate and Orchestrate Automate Threat Detection Bridge Virtual and Physical Increase Visibility Build Application Centricity

25 Your Journey To Improved Business Outcomes Delivers a Network-centric Approach to Data Center Transformation Simple Smart Secure

26 @fpalumbo

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