Graphics Standards Manual

Transcription

1 Graphics Standards Manual Association of Faculties of Pharmacy of Canada Association des Faculties de Pharmacie du Canada Prepared May 21, 2003 By PlanetFish Design

2 Contents OUR NAME & LOGO 3 LOGO COLOURS 4 TYPOGRAPHY 5 CLEAR SPACE REQUIREMENTS 6 2

3 Our Name & Logo Our name is the Association of Faculties of Pharmacy of Canada/Association des Faculties de Pharmacie du Canada. Our logo is the visual representation of our name and our philosophy, and is the most important carrier of the afpc identity. It is important to use the logo (graphic icon) and logotype (typeset text below the icon) consistently and with consideration for the image the logo projects. It should be used to unify and strengthen all internal and external communications. The design of the logo and logotype has been carefully considered; its form is distinct and should not be altered in any way. The Association of Faculties of Pharmacy of Canada/Association des Faculties de Pharmacie du Canada letters and the icon should always be used in combination, exactly as shown below. In some cases, the English or French name alone may be used. If smaller versions of the logo are to be used then the name should not be set smaller than 6 pt since readability is decreased with reduced text sizes. The logo and abbreviated name may be used in these cases. Using the logotype incorrectly undermines the afpc image, therefore it is very important that this manual be followed carefully. Any attempts to recreate this icon and logotype should be avoided. Always use the original electronic reproduction materials which can be obtained from the disk located at the back of this manual or available online at the afpc web site ( MINIMUM SIZE FOR ICON AND LOGO TYPE (2 WIDE) MINIMUM SIZE FOR ICON WHEN USED WITHOUT FULL NAME (0.75 WIDE) MINIMUM SIZE FOR ICON AND LOGO TYPE IN SINGLE LANGUAGE (1.5 WIDE) MINIMUM SIZE FOR ICON AND LOGO TYPE IN SINGLE LANGUAGE (1.5 WIDE) 3

4 Logo Colours l The colours of our logo are an integral part of afpc s visual image and identity. Using the colours consistently enhances recognition. The pantone colours and their process (cmyk) and screen (rgb) colour equivalents are shown below. An additional accent colour is provided here. Ideally, the colour logo will be used at all times, however, the following black & white alternatives are available. PANTONE 187 PANTONE 187 PANTONE 187 USAGE A: C0 M100 Y79 K20 C71 M42 Y0 K0 C0 M16 Y77 K0 USAGE B: R168 G25 B51 R98 G131 B193 R245 G211 B97 PANTONE 4545 C0 M3 Y19 K6 R237 G228 B200 USAGE C: A B C PRIMARY USAGE: THREE PANTONE COLOURS / FOUR PROCESS COLOURS SHOULD BE USED ON WHITE OR VERY LIGHT BACKGROUNDS TO BE PRINTED IN FULL COLOUR. SHOULD ALWAYS BE USED IN DIGITAL DOCUMENTS INCLUDING NEWSLETTERS, PDF FILES, ETC. ALTERNATE USAGE: ONE-COLOUR BLACK SHOULD BE USED ON WHITE OR VERY LIGHT BACKGROUNDS TO BE PRINTED IN ONE COLOUR. CAN BE USED FOR FAX PURPOSES. ALTERNATE USAGE: ONE-COLOUR WHITE SHOULD BE USED ON BLACK OR VERY DARK BACKGROUNDS TO BE PRINTED IN ONE COLOUR. MAY ALSO BE USED ON DARK AREAS OF PHOTOGRAPHS. 4

5 Typography The typefaces selected for use with AFPC s logotype help project a recognizable character in all communications. These typefaces are FF Scala and DINShrift Neuzeit Grotesk Bold Condensed, which should be used on all externally printed or fabricated material. If possible, these typefaces should also be used on internal memos, overheads, letters and faxes. For computers in which FF Scala and DINShrift Neuzeit Grotesk are not installed, they may be substituted with Palatino and Helvetica respectively. SCALA CAPS SCALA REGULAR SCALA ITALIC SCALA BOLD DINSCHRIFT NEUZEIT GROTESK BOLD CONDENSED PALATINO ROMAN PALATINO ITALIC PALATINO BOLD HELVETICA MEDIUM CONDENSED 5

6 Clear Space Requirements minimum clear space must be maintained A around the icon at all times. This is to ensure its visibility and protect its integrity. This clear space requirement differentiates the icon from all other elements on the page. The clear space should be kept clear from all other graphic elements such as text, images, and graphics. An edge of a page should also fall outside the clear space. A simple rule for determining the appropriate clear space regardless of logo size is based on a constant measurement, which is equivalent to one-eighth () the width of the icon (W). W 6

7 ASSOCIATION OF FACULTIES OF PHARMACY OF CANADA ASSOCIATION DES FACULTIES DE PHARMACIE DU CANADA 2609 EASTVIEW SASKATOON, SK S7J 3G7 CANADA TEL: (306) FAX: (306)