1.0 OUR LOGO MAIN VERSION
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1 Brand Guidelines
2
3
4 1.0 OUR LOGO
5 1.0 OUR LOGO MAIN VERSION
6 1.1 THE LOCKUP We have retained the circular Clock element as a reference to the always on nature, and the global access of the product. Two colour logo helps define the name and separate the 24-7 element adding to its legibility. Asymmetric line weight allows the speech bubble some movement and seem less uniform. Hand-drawn elements add to its character and shape overall. Speech bubble element delivers an understanding of what the products is. Clear and short strapline delivers a simple message of the product offering. Logo can work as a strong icon with or without the strapline.
7 1.2 OUR LOGO LANDSCAPE VERSION
8 1.3 LOGO USAGE Our logo is the most important branding tool at our disposal, so please treat it kindly. Our logo needs enough air to breathe, and definitely doesn t like being stretched or altered in any way. The proportion and arrangement of the symbol and wordmark are purposeful please keep the logo whole and undamaged. Always use the artwork supplied and never try to recreate our logo. The following rules also apply when using the 247 Meeting logo.
9 1.4 LOGO USAGE Our main 247 Meeting logo is two colours yellow and grey. This is meant for display on dark backgrounds, primarily navy or teal. The colour version should always be used in so far as possible.
10 1.5 LOGO USAGE In many cases the size of the logo will be determined by the space available. Where space is at a premium, the logo may be used without the strap line. Some situations require a landscape alignment of the logo. This should only be used where the main logo is not feasible.
11 1.6 LOGO USAGE Logo Clearspace To maximise the logo s presence, a clear space area must be used at all times. No other elements such as text or brand devices must be used within this area. A clear space equal to at least half the height of the 2 should always be maintained.
12 1.8 LOGO USAGE Minimum Sizing 125 px A minimum size for the logo has been established for ease of recognition and reproduction. The minimum size for the logo for screen use is 125 pixels wide mm 140 px In print, the minimum size for the logo is 25 millimetres wide. 25 mm
13 1.8 LOGO USAGE One Colour and Reverse Versions One colour and reverse versions of the logo should only be used where the colour version is not possible. One Colour (Black/Greyscale) Reverse
14 2.0 COLOUR Our colour palette is a mixture of dark tones as backgrounds with lighter yellow, grey and white as highlights. The dark tones deliver a sense of maturity and reliability, while the lighter colours allow for great standout, flexibility and legibility particularly in on screen environments.
15 2.2 OUR COLOURS PRIMARY Mellow Yellow Grey Goose SECONDARY Navy Seal Real Teal White Mine Shaft SUPPORT Gun Metal Khaki Purple Rain Brown Bear
16 Mellow Yellow Navy Seal Navy Seal Gun Metal Khaki Pantone : 142C C00 / M25 / Y78 / K0 Pantone : 7546C C71 / M43 / Y23 / K63 Pantone : White C00 / M00 / Y00 / K00 Pantone : 7540C C41 / M27 / Y22 / K69 Pantone : 5763C C39 / M13 / Y73 / K54 R244 / G202 / B92 # F4CA5C R62 / G70 / B89 # 3E4659 R255 / G255 / B255 # FFFFFF R70 / G73 / B75 # 46494B R88 / G91 / B76 # 585B4C Grey Goose Real Teal Mine Shaft Purple Rain Brown Bear Pantone : 430C C54 / M40 / Y36 / K0 Pantone : 5473C C86 / M20 / Y32 / K53 Pantone : Black C00 / M00 / Y00 / K100 Pantone : 7447C C77 / M79 / Y6 / K18 Pantone : 411C C30 / M43 / Y33 / K80 R126 / G135 / B143 # 7E878F R53 / G83 / B95 # 35535F R51 / G53 / B51 # R72 / G67 / B91 # 48435B R86 / G79 / B76 # 564F4C
17 MEETING FONTS Our corporate font is Open Sans. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It is optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. The typeface is highly legible on screen and at small sizes, and is available in five weights - Light, Regular, Semi-Bold, Bold and Extra Bold, each including italics versions. There is also a separate font called Open Sans Condensed with three width variations.
18 MEETING FONTS Open Sans Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUVWXYZ $%&*) Open Sans Light Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUVWXYZ $%&*) Open Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUVWXYZ $%&*) Open Sans Regular Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUVWXYZ $%&*) Open Sans Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUVWXYZ $%&*) Open Sans Semibold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLNOPQRSTUVWXYZ $%&*)
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