The definitive guide to communication design

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Earl Hawkins
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1 The definitive guide to communication design

DURATION 5 months, 35 Lessons DATES 4 December 2018 30 April 2019 TIME VENUE Tuesdays & Thursdays 7.00 PM 9.

2 DURATION 5 months, 35 Lessons DATES 4 December April 2019 TIME VENUE Tuesdays & Thursdays 7.00 PM 9.00 PM Level 10, Block 2, PJ City Centre, Jalan Utara, COURSE FEE RM 4,080 Early Bird Rate (before 16 Nov) RM 4,300 Normal rate Notes: a) Returning TAP participants receive RM200 off the course fee b) This course is fully HRDF-claimable INTRODUCTION Graphic Design plays a key role in any organisation's business. Designers need to prepare concepts and advertisements to promote brands, products and services. This course is a complete package to grow the graphic artist in you. Learn design applications and functions tools that are used to create marketing collaterals and advertisements to promote brands, products or services. Participants will work with print, pictures and patterns on flat (2-D) surfaces and how to combine words and images; developing both technical skills and visual communication skills. Use the technique of space, colour balance, typography, shapes, and styles to create the right message. LEARNING OUTCOMES Upon completion of this course, participants will: Have a comprehensive understanding of Adobe Illustrator, Photoshop and InDesign (Version: Creative Cloud). Be able to use these fast, flexible tools to create creative design and graphics with Illustrator for use in print. Be able to edit, retouch and manipulate images and photography with Photoshop. Images produced in Photoshop will be prepared for use in printed matter. Be able to apply image manipulations and text formatting for page-layout with InDesign. Be able to work with 2D Surfaces combining different words and images to effectively communicate the right message to the target audience.

ABOUT THE TRAINER Queenie Yaw Creative Director of IE Asia Sdn Bhd Queenie holds a Bachelor of Computer Graphic Design from Wanganui Polytechnic, conjoint with the University of Wakaito, New Zealand

Having completed her studies, Queenie lectured full time at an art academy, specializing in Adobe suites before assuming the position of an Art Director at Coda Advertising Sdn Bhd.

3 ABOUT THE TRAINER Queenie Yaw Creative Director of IE Asia Sdn Bhd Queenie holds a Bachelor of Computer Graphic Design from Wanganui Polytechnic, conjoint with the University of Wakaito, New Zealand of which she achieved Distinction for Academic Achievement. Having completed her studies, Queenie lectured full time at an art academy, specializing in Adobe suites before assuming the position of an Art Director at Coda Advertising Sdn Bhd. After a couple of years, Queenie moved back into the lecturing field and joined IACT College as a full-time lecturer, lecturing on Graphic Design and Computer Graphics. Queenie is currently the Creative Director for IE Asia Sdn Bhd and also consults others on a freelance basis. Queenie has more than 10 years of Graphic Design and Training experience.

4 PROGRAMME SCHEDULE # Date Topic 1 4 December December 2018 Illustrator 1 Getting Started - Design template, work space and setup - Understanding basic tools - Basic shapes, selections and editing them Illustrator 2 Manipulating Paths and Shapes - Drawing with Illustrator Pen tool - Working with paths and points - Transforming path and shapes 11 December 2018 Sultan Selangor s Birthday NO CLASS 3 13 December December January January January January January January 2019 Illustrator 3 Blending and transparency tool - Illustrating with the blending tool - Creating multi coloured objects with - Gradient tool Christmas & New Year Break NO CLASS Illustrator 4 Illustrator Effects - Illustrator filters and effects - Illustrator brush, symbols and patterns Illustrator 5 Creating an illustration - Tutorials - Assignment briefing Illustrator 6 - Type formatting and alignment - Understanding character and paragraph panel - Manipulating type Illustrator 7 Designing in Illustrator - Creating design layout in illustrator - Placing image, type setting, saving files for print Illustrator 8 Designing in Illustrator - Tutorial - Assignment briefing

5 # Date Topic 9 22 January January January January & 7 February 2019 Photoshop 1 Getting started - Art board, work space and setup - Understanding basic file formats - Basic picture adjustments Photoshop 2 Selection and transform - Selection tools and adjusting selections - Modifying and transforming selections - Photo retouching Photoshop 3 Creating and managing layers - Understanding Photoshop layers - Editing and managing layers for photo montage - Photo montage Photoshop 4 Layer transparency - Manipulating Photoshop layers - Using layer transparency and layer style - Photo montage continued Chinese New Year Break NO CLASS February February February February 2019 Photoshop 5 Text in Photoshop - Adding text in Photoshop - Manipulating text in Photoshop Photoshop 6 Designing in Photoshop - Tutorial - Assignment briefing Photoshop 7 Photoshop brushes - Creating and manipulating Photoshop brushes - Clipping layers for imagery manipulations - Photo montage poster Photoshop 8 Photoshop filters - Applying filters for effects - Lighting effects - Photo montage poster continued

6 # Date Topic February February March March March March March March 2019 Photoshop 9 Designing in Photoshop - Tutorial - Assignment briefing InDesign 1 Getting started - Page document, work space and setup - Working with graphics and text - Creating layout with InDesign InDesign 2 Managing text - Understanding the use of master page - Text setting and formatting - Designing a multiple page document InDesign 3 - Manipulating images - Integrating graphic, image and text into layout - Working around layout with images - Designing a multiple page document continued InDesign 4 - Preparing file for print - Saving and Packaging InDesign files for print - Print booklet InDesign 5 Designing in InDesign - Tutorial - Assignment briefing Class revision Integrate InDesign between Illustrator and Photoshop Final Assessment or Project End of Technical Lessons

7 Visual Communication Lessons Now that you have mastered the technical skills of Adobe Illustrator, Photoshop and InDesign, it s time to grow the artist in you. Learn communication design or also known as visual communication in just 11 lessons. Participants will work with print, pictures and patterns on flat (2-D) surfaces and how to combine words and images. Use the technique of space, colour balance, typography, shapes, and styles to create the right message. # Date Topic March March April April April April April April 2019 Understanding Visual Communication The Element of Design - Theoretical Model of Form Generation - Point, Line & Shape - Pattern, Colour & Space Tutorial/Exercise Principles of Design - Balance, Alignment & Proximity - Repetition, consistency, contrast and white space Tutorial/Exercise Typography Essential terms related to typography, letter anatomy, text styles and classifications. Tutorial/Exercise The Gestalt Principles Corporate Identity - Logos, Letter Head, Envelope, Business Cards

8 # Date Topic April April April 2018 Tutorial/Exercise - Create your own set of tangible letter heads, envelopes and business cards. Promotional Items - Display Ads - Flyers - Brochures - Poster Design - Bunting - Banners Final Project Submission and Presentation ASSESSMENTS In class exercises and assignments will be given throughout the course. Certain graded assignments will contribute to your final grade. Upon successfully passing the final grade, participants will receive a Certificate of Achievement. Otherwise, a certificate of attendance will be given if the participant attends more than 75% of the course.

9 HOW TO REGISTER Register via our online form here: A tax invoice will be sent to the registered participant or HR officer within 5 business days of the registration. REGISTRATION POLICY 1. Kindly note that all registrations are considered confirmed bookings. 2. In the event that a participant is unable to attend, a replacement delegate can be sent or the seat can be deferred upon appeal. 3. Deferment to the next intake will only be allowed under special circumstances, subject to the discretion of the management of TAP. 4. A deferment to the next intake of a given course will be accompanied by an administration fee of RM200. Any given seat can only be deferred to a maximum duration of 12 months from the initial course starting date. 5. No refunds will be issued for no-shows or cancellations. 6. TAP reserves the right to change or cancel this course due to unforeseen circumstances, in which case payment received will either be refunded or credited into future courses. PAYMENT DETAILS Full payment must be received upon receipt of tax invoice. The seat will be released to other participants if payment is not made by the start date of the course. Payment can be made via: 1. Online transfer or direct bank-in to KOLEJ IACT SDN. BHD. [Public Bank Berhad account no.: ] (Upon payment, please a copy of the payment receipt to tapleaders@tap.iact.my) 2. Cheque made payable to KOLEJ IACT SDN. BHD. 3. Credit card at our office

10 WHERE TO FIND US For more information on our courses and training, visit our website:

INTRODUCTION TO GRAPHIC DESIGN FOR WEB AND PRINT (INTENSIVE) COURSE ID: GD0086

INTRODUCTION TO GRAPHIC DESIGN FOR WEB AND PRINT (INTENSIVE) COURSE ID: GD0086 NEW THIS SEMESTER: INTENSIVE COURSES! THE TYPICALLY 12 - WEEK VERSIONS HAVE BEEN CONDENSED TO SIX-WEEK COURSES MEETING SEMI-WEEKLY. SO NOW YOU CAN KICK - START YOUR NEW YEAR WITH AN INTENSIVE BURST OF